Things You Need When Writing Copy That Isn’t Actually What You Need

Writing copy that sells is hard. You have a lot of pressure from clients, stakeholders, and other people to create the best possible content. However, writing great copy isn’t just about having the best idea for your target market or using the right language it’s also about knowing what not to do when writing. 

So here are some things you should avoid doing when writing copy that isn’t actually what you need:

Content marketing is an important part of any business strategy today, but there are tons of things that can go wrong with it. For example, marketers often forget to consider their audience when developing content or they don’t take into account how their message would be received by different types of consumers before sharing it online (or even in print). 

Take a look at this list below if you’re wondering whether your content marketing efforts need some fine-tuning!

How to Write Copy That ISN’T “Sales-y” – YouTube
1. Prioritize audience needs over assumptions.
2. Develop a deep understanding of your target readers.
3. Focus on benefits and solutions, not just features.
4. Craft clear and concise copy that avoids jargon.
5. Use storytelling to engage and resonate with readers.
6. Test and refine your copy based on audience feedback.
7. Create compelling headlines that spark curiosity.
8. Utilize visuals strategically to enhance comprehension.
9. Maintain a consistent brand voice and tone.
10. Monitor and analyze copy performance for optimization.

A Content Calendar

A content calendar is a tool that helps you plan out your blog posts and other content. It makes it easy to see how much time you have between new posts so that you can plan what topics you want to cover and in what order.

A content calendar helps prevent duplicate topics by giving writers a guide for their next month’s worth of blog posts: “I’ll be writing about social media trends this week, then next week I’ll write about how marketers can use emojis.” 

It also keeps writers focused on long-term goals: “We need some tips on SEO,” which doesn’t help anyone if those tips aren’t released in time for the holidays.

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Content Management Software

Content management software is designed to help you organize your content, schedule it for the appropriate time and target audience, track its progress, find what you’re looking for when it’s needed, share it with others in your organization, and collaborate on projects without losing track of who did what and when and so much more!

If you want to find out how content management software can make your life as an author easier (and save you tons of time), check out this video: 

A Seo Tool

An SEO tool is a piece of software that helps you find out how search engines see your website. It allows you to see what keywords people are using to find your business, and where those keywords are located on the page. 

This can be a valuable tool if you’re trying to rank higher in Google’s search results because it gives you insight into what people are looking for and what they can’t find on your site.

The best SEO tools have many features that allow you to create highly relevant content quickly (they’ll do the hard work for you!). They also allow multiple users to access their accounts so that everyone has access to all of their ranking information at any given time. 

These tools also provide detailed analysis reports so that anyone can understand how they’re doing as far as SEO goes!

There are many different kinds of SEO software available today – some cost hundreds or thousands of dollars while others come free with monthly plans! 

The best thing about these programs is their ability (or lack thereof) when it comes down to recommending which changes should be made first before implementing them across multiple pages; nothing will make sense unless these recommendations are provided upfront instead of relying solely on intuition from someone who doesn’t know anything about coding either.”

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An Editorial Checklist

Writing blog posts is a lot like painting a picture: there are plenty of tools you can use to get the job done, but if you don’t know what it is that you’re trying to create in the first place, then everything else becomes a kind of meaningless. And while everyone has their different ways of doing things, 

I think it’s fair to say that most people have at least one or two universal rules they follow when creating content for their website or blog…

A CMS Platform That Allows You To Edit And Publishes On The Go

It’s a common misconception that copywriters need to be tethered to their desktops or laptops to write.

While it’s true that being able to edit and publish on the go can be helpful, it isn’t necessary for every project. Whether you’re writing for digital or print, having easy access to your CMS platform can help you keep track of your content and its various versions.

It also helps you share content with others in your organization, as well as schedule posts for social media channels ahead of time so they go live at the most opportune moment (such as when there’s high traffic).

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A Tool To Measure How Your Posts Are Doing On Social Media

If you want to get the most out of your social media efforts, there are a few tools that can help. One of the most important things you need is a way to measure how your posts are doing and what types of content are performing best.

For example, if your goal is to reach more people with each post (and it probably should be), then you’ll want some sort of tool that tracks how many people see each post and where they come from (social platform). If one type of content performs better than another, this will allow you to shift your focus towards those pieces to maximize engagement and reach.

There are several tools available for measuring social media performance; here’s just one: Buffer analyzes thousands of articles daily across 20+ platforms like Twitter & Facebook so they can tell us which ones perform best in terms of traffic generation by analyzing metrics such as click-through rate, shares per tweet and so on. 

This data is invaluable for knowing what works well now but also predicting trends for future content creation purposes!

A Dedicated Workspace

Just because you’re writing copy for a client doesn’t mean that you’ll be able to write in the same place as the rest of your team. The first thing to consider when choosing a workspace is whether or not it’s quiet enough. 

You might think, “I’m just going to go into the nearest office and get some work done,” but leaving your desk unattended could result in a lot more interruptions than necessary.

Second, you need somewhere private so that people aren’t constantly coming by asking questions while they’re on their way past your cubicle (or whatever). If possible, try using a conference room or library if these are close by it helps with keeping distractions at bay.

Finally, having storage space nearby is crucial! Having everything readily available means less time spent running around trying to find things like paper clips or staplers when inspiration strikes which can happen all too quickly with copywriting because there are so many different tasks involved (like researching keywords).

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A Weekly Check-In Meeting With Your Manager

A weekly check-in meeting with your manager.

Two or three meetings to discuss progress on the project, including a review of what you’ve accomplished and how you’ve done it. This is also a time for your manager to give feedback on what’s working, what needs improvement, and how things can be changed going forward.

Asking questions about anything that isn’t clear or any part of the project where work isn’t moving along smoothly. If something is taking longer than expected or not working at all, it’s important to know so the right adjustments can be made immediately instead of waiting until later on down the line when things could spiral out of control (or worse yet into oblivion).

Strong Relationships With Other Teams

There’s no room to hide when you’re working as part of a team. To get the best results, you need to be able to ask for help when you need it and receive it in return. Strong relationships with other teams will make all this possible.

As a writer, it can be hard sometimes not just to express your ideas but also to get feedback on them before they’re finalized. That’s why good relationships with other team members are so valuable: being able to share your work, ask for advice and get answers is essential in making sure every piece of copy is excellent from start to finish.

Alead on your team who can delegate tasks to you and monitor your progress

You should have a manager who can check in with you regularly to see how the process is going and keep track of what needs doing. 

They should also be able to guide you through any parts that might be confusing and help you get unstuck if something goes wrong. The best way to get the most out of your team is by making sure your manager is invested in their success as well.

Uninterrupted Time To Write Blog Posts Every Week

It’s important to have uninterrupted time to write blog posts every week. While some people might be able to get things done during the day, most of us need a little bit of privacy and undisturbed focus at home.

When I was working full-time as a freelance writer, I found that it was incredibly helpful to set aside a specific time on Friday afternoons where I could just sit down and write my weekly post for the following week. 

That way, by Sunday night, everything was ready for me when I started working again on Monday morning. And because of that alone, my posts were always on schedule!

3 hours to write a blog post, one hour to get feedback from your editor, and two more hours to make edits before publishing

Writing a blog post is great. It’s fun, it’s easy and you get to say whatever you want without worrying about offending anyone. But some things can make the process harder than it needs to be. 

46 things will slow down your writing process. Here are 3 hours for writing a blog post, 1 hour for feedback from your editor (or editor), and 2 more hours making edits before publishing.”

Here’s how we do it: 4 hours total includes 2 hours spent editing on the go while traveling or commuting; 2 hours spent in our CMS making edits in between steps; 

1 hour was spent getting feedback from our editor after submitting our draft to them via Google Docs, and 1 hour was spent doing nothing but staring at the wall while trying not to think about what other people think of me as I wait nervously for my first reader response email.

A Writing Guide Or Style Guide For Your Company

A style guide is a document that provides the rules for how to use words and phrases in your company’s marketing materials. If you’re working on a project that requires you to write copy, it’s important to know what kind of writing style is appropriate. 

A style guide can help with that by laying out proper grammar and punctuation guidelines, formatting instructions (such as the number of spaces between periods), rules around capitalization and abbreviations, and even instructions on when it’s okay to use emojis.

It can also make sure that your writing matches up with the aesthetic look of your brand for example if you need all your ad copy written in all caps or italics (like this). 

Or maybe you have a very specific idea of what font pairing looks best or maybe there are rules about where illustrations should go about text? Whatever those specifics may be, having them spelled out will ensure consistency across all projects created within an organization’s branding guidelines.

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An End-To-End Process For Creating And Publishing Content That Involves Multiple Steps And Approvals From Different People

There’s a lot that goes into creating and publishing content, but you don’t need a lot of tools to make it happen. You just need the right ones: an end-to-end process for creating and publishing content that involves multiple steps and approvals from different people.

The process should be simple, efficient, transparent, and agile. It should also be flexible enough to adapt to changing business needs while remaining secure and documented at all times.

Approval For Templates For Different Types Of Blog Posts

Templates are a great way to get started and save time. They can keep consistency, whether you’re writing about a specific topic or writing in a particular style. And best of all, templates provide an easy way for you to get your hands on the formatting tools that will help your content look good from start to finish.

For example, when I write a blog post about copywriting or marketing strategy (like this one), I use one of my many templates as my starting point. This makes it easier for me because I already know what kind of information needs to go into each section and how much space is available their templates also give me an out-of-the-box design without any extra effort!

The beauty of using templates is that once you’ve used them enough times and worked out any kinks they may have had, they become second nature and that means more time spent researching new topics instead of figuring out how exactly the formatting tool works again.


In conclusion, the  things you need when writing a copy are not actually what you need. The best thing to do is get out there and start building relationships with people in your company, learning how they work and what they need. 

By doing this, you’ll be able to create a process that meets everyone’s needs while still allowing them the freedom to express their creativity in their work!

Further Reading

Explore these resources for more insights on effective copywriting:

How to Write Copy That Sells: Discover proven strategies to create persuasive and sales-driven copy that resonates with your audience.

Writing Compelling Copy: A Comprehensive Guide: Dive into the art of writing compelling copy that engages readers and drives action, with practical tips and techniques.

The Elements of Good Copywriting: Learn the essential elements of crafting impactful copy that captures attention and delivers your message effectively.


How do I improve my copywriting skills?

Enhancing your copywriting skills involves consistent practice, studying successful copy examples, and experimenting with different writing styles. Consider taking online courses and reading industry guides to deepen your knowledge.

What’s the key to writing persuasive copy?

Writing persuasive copy requires understanding your target audience, highlighting benefits, addressing pain points, and creating a sense of urgency. Crafting a compelling story and using emotive language can also significantly impact your copy’s persuasiveness.

How can I make my copy more engaging?

To make your copy more engaging, use storytelling techniques, incorporate relatable anecdotes, and inject a touch of humor. Utilize visuals and break up text with subheadings to improve readability and keep readers engaged.

What’s the role of a compelling headline in copywriting?

A compelling headline grabs a reader’s attention and entices them to continue reading. It should succinctly convey the main benefit or value of your product or content, sparking curiosity and encouraging further exploration.

How can I measure the effectiveness of my copy?

To measure the effectiveness of your copy, track key performance indicators such as click-through rates, conversion rates, and engagement metrics. A/B testing different copy variations can provide valuable insights into what resonates best with your audience.