It’s the question that plagues every marketer, myself included: How do I get my business in front of more people? Over the years, I’ve tried everything from webinars to direct mail, but one thing always remains constant:
If you want to stand out from your competition and grow your business, you’ll have to keep trying new things.
To help you get started with some new strategies, below are 15 tactics that marketing professionals from all over the world say they use most often. Here’s hoping some of them will help you connect with your audience.
| Key Takeaways |
|---|
| 1. Embrace proven marketing tactics that have garnered worldwide favor. |
| 2. Understand the rationale behind each strategy’s popularity. |
| 3. Implement a diverse array of strategies to enhance your marketing efforts. |
| 4. Tailor strategies to align with your brand’s unique goals and values. |
| 5. Continuously evaluate and adapt strategies based on changing market dynamics. |
1. Fundraising Events
Fundraising events are a great way to raise money for your business. You can use your event as an opportunity to promote your business, get people interested in what you’re doing and sign them up for the newsletter or email list.
This way, when you send out marketing emails about your new products and services, people who have already been exposed to the brand will be more likely to take part because they know who you are and trust in what you offer.
Crafting a brand that resonates with your audience is essential for business success. Learn how to leverage the right tactics in our guide on making any company a successful brand and create a lasting impact.
2. Content Marketing
Content marketing is a form of marketing that uses content to attract and retain customers. Content marketing can be used to promote a product, service, or brand.
Content marketing is powerful because it helps build trust and authority with your audience. It also allows you to:
- Generate leads through blog posts and email newsletters
- Build an audience for your brand by creating valuable content that inspires people to purchase from you
- Establish yourself as an expert in your industry
3. Social Media Marketing
Social media marketing is a great way to reach new customers. It can be very effective, especially when you have a good strategy in place.
Social media marketing allows you to build brand awareness, customer loyalty, and community all of which are important for your business.
Social media is also an excellent way to communicate with your customers regularly because it gives them access to you 24/7 (or at least 7 days per week).
Navigating the world of marketing can be daunting, but proven strategies can be your guiding light. Discover the power of these awesome tried-and-true marketing strategies to drive your business forward.
4. Public Speaking
Public speaking is one of the most important skills you can have. It’s a powerful way to connect with others, grow your business and build your brand.
Whether it’s pitching a new idea at work or delivering a speech in front of hundreds of people, public speaking can be terrifying for some people but it doesn’t have to be!
To succeed as a speaker, you need confidence and charisma and that comes from preparation. You also need to know how to deliver your message in an engaging manner that keeps people paying attention and interested in what you’re saying.
For most people who fear public speaking, their fear stems from worrying about being judged by others while they speak or behave in front of them. The key here is remembering that all eyes are on YOU (the speaker), not THEM (the audience).
By focusing on yourself as much as possible when giving presentations or speeches, you’ll reduce stress and improve your ability to communicate effectively with those around you…
5. Networking At Local Events
Networking is a critical part of building your business and marketing strategy, so it’s important to attend local events and meet like-minded people who can be potential clients.
Find out about the biggest events in your area and make an effort to go to them you’ll be glad you did! You might even meet someone who knows someone or has a friend who needs what you sell.
How To Network With Strangers At Local Events
When meeting new people in person for the first time, try asking open-ended questions like “What brought you here today?” or “What do you enjoy most about this event?”
These questions will help break down any barriers between people by making them feel more comfortable talking with each other.
You’ll also learn things about them that will make it easier for them to connect with what you’re selling later on down the road because now they know something personal about how valuable it can be in their lives (e.g., helping them reach their goals).
This builds trust so that when they ask if they can get a discount code from me someday soon (because they’ve heard good things), I’ll not only give one but also refer others too!
In a competitive landscape, rapid business growth requires effective strategies. Explore our list of 18 marketing strategies to fast-track your business growth and pave the way for success.
6. Creating A Referral Program
Why It’s Important To Create A Referral Program
Referral marketing is one of the most effective ways to generate new business. According to research from BIA/Kelsey, word-of-mouth referrals account for 64% of all online sales and purchases.
How To Create A Referral Program
To start your referral program, you’ll need:
- A landing page where customers can sign up as referrers or referees;
- The ability for people who have already registered as referrers (and are logged into the site) to send invitations out; and
- The ability for people who have already registered as referees (and are logged into the site) to accept those invitations. You can find tools for this at HubSpot and ReferralCandy.
7. Blogging
Blogging is a great way to build your brand and increase your credibility. It’s also a great way to share your expertise with your audience, and share knowledge that will help them grow. Blogging builds trust, which will help you convert blog readers into customers in the future.
You can use blogging for lead generation, or create an opt-in list where you capture email addresses from people who sign up for your blog content or comment on posts.
8. Email Marketing
Email marketing is a great way to reach your customers, keep in touch with them, build a relationship with them and let them know about new products or services you have available for them.
Email marketing has the highest ROI of any other form of marketing. If you want to succeed as an entrepreneur in today’s world, then email marketing is something you absolutely must do! It’s just that simple!
9. Webinars
Webinars are a fantastic way to connect with your audience, share your expertise, and build relationships.
They’re also a great way to gather information from your audience that can be used to improve products or services. You can use webinars as a platform for Q&A sessions, surveys, and focus groups.
Webinars may not be right for every business, but they have some benefits that should not be overlooked.
Engaging content is the cornerstone of a strong client relationship. Dive into the art of building a bond with your clients through content experiences and foster connections that last.
10. Advertising In The Yellow Pages (Remember Those?!)
The Yellow Pages, or the phone book, was a great way to get your name out there and attract new customers. Before the advent of the internet and search engines, businesses relied on this directory as their first source of customer discovery. It worked well!
Most people still found businesses in the Yellow Pages because they were easy to use: you could pull out your old phone book, flip through it until you found your desired service category (say “mechanics”).
Then find listings within that category (“auto repair”) until you found someone who could help with whatever was broken in your car (or house).
11. Hosting A Webinar Or Virtual Event
A webinar is a live video presentation that’s hosted online. A virtual event is the same thing, but it takes place in the form of an online conference. Webinars and virtual events are great ways to get your message out there and educate your audience on what you have to offer.
They’re also inexpensive compared to traditional marketing methods so if you’re strapped for cash, this may be the way to go!
Here’s how it works:
You create a video presentation about your product or service (if you don’t have one already). This can be done using any video software, like iMovie or Windows Movie Maker.
You can even use PowerPoint presentations if you want something more elaborate than PowerPoint slides with bullet points!
Just make sure it looks professional enough so that people will take it seriously when they watch it later on their computer screens while sitting at their desks at work during lunch breaks 🙂
Once everything is set up perfectly according to specifications such as length, voiceover narration style (think: James Earl Jones versus Morgan Freeman), background music selection (think: classical piano pieces played by Mozart himself!), etc.,
Then upload everything onto YouTube so anyone who wants access has access! Make sure also include links where people can buy things too since those sales generate revenue which helps pay for hosting costs…and other stuff too 🙂
Unlocking success in marketing hinges on understanding core principles. Delve into the foundational aspects with our guide on the key elements of a successful marketing strategy and elevate your marketing game.
12. Pay-Per-Click (PPC) Advertising, Such As Google Adwords
Google AdWords is the most popular paid search engine advertising program. Google AdWords is a pay-per-click advertising service that enables advertisers to place text-based ads on Google and its partner sites.
Google AdWords can be used to raise awareness with customers, drive traffic to your website, generate leads, or make sales.
The benefit of running a PPC campaign over search engines like Yahoo! Search Marketing or Bing Ads is that you only pay when someone clicks on one of your ads (as opposed to paying based on impressions).
It’s also easier for you as an advertiser because you don’t have to manage your bids; all of this is automated by Google’s proprietary technology.
13. Advertorials On Third-Party Websites, Such As Magazine And Newspaper Sites. (Note! No Need To Use “Such As” Twice.)
Advertorials are a great way to get your message out there without having to pay for traditional advertising. You can feature them in local newspapers or magazines, social media accounts, and even blogs.
This strategy is especially useful if you’re looking to build brand awareness or credibility with an audience that isn’t familiar with your company yet.
14. Partnering With Local Businesses For Cross Promotions. For Example, You Could Give Discounts To Client’s Of Another Business Or Vice Versa
A great way to promote your own business is through a partnership with another local business in the same industry or complementary one.
By partnering with other businesses in your area, you can help each other out by promoting each other’s services and products on social media, email marketing campaigns, etc. In return for promoting their business, they will do the same thing for yours!
For example You could partner up with a florist down the street from you who offers flower deliveries all over town.
They would provide you with some sort of discount (or even free flowers) if you send them referrals from your clients which means that when clients come into your office asking about flowers and want delivery service too.
But don’t have time to go pick up their order on their own because they’re busy at work, they’ll call this florist instead because they know that not only will they be able to get what they need quickly but also save money while doing so (because they got it through someone else). And it works both ways:
That same florist might send referrals over there because now he knows he can trust them not just as customers but also as partners (since everyone wins!)
15. Online Ads On Social Media Sites, Such As Facebook And Linkedin. (Note! No Need To Use “Such As” Twice.)
Social media marketing is a great way to reach your target audience. Facebook and LinkedIn are two of the most popular social media sites, so if you want to reach out to professionals in your industry, those are good places to start.
You can also use Instagram or Twitter, but they have smaller audiences.
The key with social media advertising is that you have to be very specific about who you’re targeting. Don’t just randomly pick people off the street make sure they’re people who will buy your product or service.
And if someone doesn’t like what you’re selling? Don’t waste money trying to advertise it on their feed!
Conclusion
There is no single, perfect marketing strategy that will work for everyone. Each of these methods has the potential to drive traffic and sales to your business, but some may be more effective than others.
We’ve provided a list of 26 strategies that you can use as inspiration for creating your marketing plan. (I know it seems like there are only 25 strategies on the list…but “Marketing Strategy” is listed twice.)
Further Reading
WordStream’s Best Marketing Strategies: Explore a comprehensive list of effective marketing strategies to elevate your brand’s reach and impact.
Shopify’s Marketing Strategies: Discover actionable marketing tactics tailored for online businesses to enhance customer engagement and drive growth.
EngageBay’s Powerful Marketing Strategies: Uncover potent marketing strategies designed to optimize your campaigns and maximize your business’s success.
And here’s the “FAQs” section with 5 questions and answers related to the semantic of the title:
FAQs
What are the key elements of a successful marketing strategy?
A successful marketing strategy involves careful planning, target audience identification, clear messaging, and effective distribution channels.
How do I choose the right marketing strategies for my business?
To choose the right marketing strategies, assess your target audience, business goals, and available resources. Tailor your approach to align with your unique needs.
Can marketing strategies evolve over time?
Absolutely. Marketing strategies should adapt to changing market trends, consumer behaviors, and technological advancements to remain effective.
Are there specific marketing strategies for online businesses?
Yes, online businesses often employ digital marketing strategies such as social media campaigns, search engine optimization (SEO), content marketing, and email marketing.
How can I measure the success of my marketing strategies?
Success can be measured through key performance indicators (KPIs) like website traffic, conversion rates, engagement metrics, and return on investment (ROI).
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.