Email is one of the most powerful tools that you can use to market your brand, and if you play your cards right, it can even be a strong source of income. This article will teach you how to start an email marketing agency that’s in high demand and how to generate 7 figures in revenue every year.
You see, before I became a freelance copywriter, I was running my email marketing agency for over 3 years. It took off like crazy after 1 year and I started making around $100k per month by the 2nd year.
I got so many clients from referrals and word of mouth that there’s no way I could handle them all myself so I decided why not hire people to help me out? Eventually, we were working together with about 50 other freelancers around the world who helped me implement our campaigns for my clients.
| Takeaways |
|---|
| 1. Starting a freelance email marketing agency can lead to substantial earnings. |
| 2. Planning and strategy are crucial for achieving 7-figure success in the field. |
| 3. Building rapport with clients and prospects fosters trust and long-term partnerships. |
| 4. Crafting compelling email subject lines boosts open rates and engagement. |
| 5. Automation tools play a significant role in scaling your freelance business. |
| 6. Learning from established marketers can provide insights and shortcuts. |
| 7. Establishing a niche and specialization can help you stand out in the market. |
| 8. Consistent effort and adapting to industry trends are essential for growth. |
| 9. Effective prospecting emails can lead to acquiring valuable clients. |
| 10. Balancing creativity with data-driven decision-making is key for success. |
Introduction To Email Marketing
Email marketing is the practice of sending promotional messages to people who have subscribed to receive them. The subscribers typically provide their email addresses when they sign up for a company’s newsletter or make a purchase.
Email marketing is not spam! Spam refers to unsolicited emails sent en masse to an arbitrarily chosen group of recipients. Email marketing, on the other hand, involves sending messages only to those people who have given explicit permission for your business to contact them by email.
Over 205 billion emails are sent every day, and that number is expected to continue growing substantially over the next few years. As such, there has never been a better time in history for you to start an email marketing agency and help businesses tap into this huge market opportunity!
Starting a successful freelance email marketing agency requires careful planning and strategy. Our comprehensive guide on launching a 7-figure freelance email marketing agency walks you through the essential steps to achieve remarkable results in this industry.
Why Start A Freelance Email Marketing Business
There are many reasons why starting a freelance email marketing business is an excellent choice for you.
You Can Work From Home; This is a huge perk for those who prefer to work in their pajamas or want to keep their children close by as they do so.
You Control Your Schedule; With traditional office jobs, you are often required to be at your desk from 9-5; however, with an email marketing agency, you can set your hours and work whenever you like as long as clients have been dealt with in a timely fashion of course And you even have the option of hiring staff members so they can run things while
It’s Scalable; It is easy enough to start working on one project at night after the kids go down but what happens when that turns into three projects? Or ten? The ability to scale up and take on more clients will make this side hustle lucrative indeed. As long as you stay organized and continue providing great service people will keep coming back for more!
What You Need To Start An Email Marketing Agency
For some businesses that are just starting, it’s often a matter of finding the money and talent needed to get things underway. But if you’re in a position to start an email marketing company on the side while working full-time, you could be in luck: I’ve outlined the bare essentials for getting your business up and running, as well as providing you with resources that will help you along the way.
Crafting compelling email subject lines is crucial for engaging your audience. Discover how to create epic email subject lines that grab attention and boost open rates, ensuring your email marketing campaigns stand out from the crowd.
How To Get Clients For Your Email Marketing Agency
You’ll want to stay connected with your clients since they’re a potential source of new business. So when you meet someone at a networking event who’s admiring your business card, tell them! The more you follow up with people you meet in person and on social media, the more likely they are to remember your name and become customers.
Once you’ve built trust with them, ask for a referral. Can’t think of anyone? Cold emailing is a great way to discover new clients as long as you tailor it to their industry and company size (for example: “Hi Zara! I saw this post about Marketing for Lawyers on LinkedIn or something like that).
How To Price Your Services
As is the case with most online service-based businesses, how you price your services will largely depend on what you’re offering.
More specifically, it will depend on two main factors
- Your experience in the industry and
- The type of clients you’re targeting.
The first factor should also be based on where you live. For example, if a freelancer from New York or Los Angeles charges $25 per hour for a project, then that would be reasonable. In comparison, charging $25 per hour in Krakow or Cape Town would not be a reasonable rate.
On the other hand, if you have less than 2 years of experience in email marketing but still charge your clients $50 per hour, then it wouldn’t matter whether you lived in New York or Bangkok that rate is way overpriced!
How To Create The Perfect Proposal
You’d be surprised to learn that it’s possible to earn a seven-figure income from doing what you already do. My name is Brad and I am the owner of an email marketing agency called AutoMailerSend. We have helped hundreds of clients across the globe, including some pretty big companies, like Intel. In this guide, I will show you exactly how to create a proposal that can help you land a client like these in less than 24 hours
Advantages Of Working With A Freelance Email Marketing Agency
If you are considering working with a freelance email marketing agency, this part will walk you through the advantages of working with a freelance email marketing agency.
As a freelance email marketer, building rapport with clients is key to long-term success. Learn valuable insights on how to build rapport with your clients effectively, fostering trust and collaboration for mutually beneficial relationships.
1. Budget-Friendly
Nothing is more frustrating than spending a ton of money on a project only for it to fail or fall short. Budgeting is always important when launching an email marketing campaign, but the cost can be pretty steep.
One of the biggest advantages of working with a freelance email marketing agency is that you don’t have to pay for office space. This can be a huge monthly expense depending on where you live and how big your business is. Furthermore, if you work from home as most freelancers do, you’ll be able to deduct part of your rent or mortgage from your taxes each year.
Don’t forget about the equipment, software, and training. Freelancers usually already have most of what they need to get the job done and don’t require any additional training because they learned their skills through experience (and possibly college).
If certain programs aren’t already installed on their computer, they will most likely know which ones will help them with whatever task needs accomplishing before approaching it head-first without knowing how everything works out beforehand.”
2. Expertise And Experience
By hiring a specialist, you get access to years of expertise and experience that can ensure your email marketing campaign is successful. One primary benefit of working with a full-time freelancer is the ability to focus intently on your email copywriting projects. Your freelance writer has been honing skills that will directly apply to your project, including:
3. Experience With Writing Email Copy
Experience with email marketing platforms such as MailChimp and Constant Contact
Experience with different types of email marketing campaigns, such as newsletters and promotional emails. Understanding of email marketing strategies, such as lead nurturing and event promotion. Understanding of email deliverability best practices
4. Agility And Flexibility
Flexibility: Because they usually aren’t full-time employees, freelancers can be flexible in their hours and projects. They can work on multiple clients at once, which means that your project doesn’t have to be their main concern (and it might not even be their only concern within your company if you’re not the only person working with them).
This is bad for productivity but good for making sure your project doesn’t get delayed by other things. If a freelancer gets sick or wants to take a vacation, that’s just tough luck for you. On the other hand, if something comes up and you need your email marketing freelance agency to drop everything and work exclusively on your project for two weeks straight, they can probably do that (provided they don’t have any other obligations).
Effective prospecting emails are essential for acquiring clients in the freelance email marketing business. Explore our tips for crafting prospecting emails that get opened and receive replies, helping you establish connections and drive business growth.
5. Variety
A good freelancer (or team of freelancers) can do a wide variety of tasks. They may specialize in something specific like graphic design or writing code, but they’ll also likely have skills in other areas like social media management or SEO optimization.
If you hire one freelancer to do some of the less-specialized tasks associated with your project while another handles the more technical stuff, you’ll save money because you won’t have to pay as much per hour for each one’s services as you would if they did all of it themselves.
This strategy works well when there are several different tasks involved in completing a single major goal like launching an ad campaign across multiple platforms – just make sure everyone knows what their role is so there aren’t any miscommunications!
6. Location
Freelancers often work from home or wherever else suits them best; this means that clients can save money on office space too! Moreover, since most people who choose this type of employment tend not to live near major metropolitan areas where corporate headquarters typically reside
7. Acuity And Fresh Pair Of Eyes
They’re not influenced by company politics. Since email marketing agencies have experience working with brands from all industries, you can guarantee a fresh pair of eyes to your business and brand. Regardless of the industry, you are in, having an unbiased perspective can be paramount to achieving campaign success.
They have expertise in many different areas. By working with freelancers, you can access expertise that may not be available within your organization. For example, if you are just starting or want to build up a specific area in-house, hiring freelance consultants is often the best solution.
You will also benefit from their ability to work quickly and efficiently; they don’t need a lengthy onboarding process and they can begin contributing immediately!
They’re more objective when it comes to decision-making. One thing that draws people towards outsourcing their tasks is that it allows them time for other activities like spending time with family members or resting after a busy day at work because everything has been taken care of remotely so why not use this opportunity?
It’s important not only for yourself but also for others around you (especially children) that they see how hard work pays off which means having better life quality overall!
To succeed as a freelance email marketer, you need to understand the nuances of email marketing automation. Our guide on freelance email marketing automation tactics provides valuable insights into harnessing automation tools effectively, enhancing efficiency and scalability in your business.
8. Specialization
Freelancers are specialists in their fields and take pride in their work. They are dedicated to their craft and actively seek opportunities to learn and grow. As a result, you will receive the specialized skills that your project requires, rather than a generalist who is simply filling the role for an agency.
Final Thoughts
As you can see, there’s a lot to know about starting an email marketing agency. Coming up with a solid plan is the best way to ensure that your business is going to be successful in the long run.
Take these tips and use them as the foundation for your training program. By doing so, you’re setting yourself up for success!
Further Reading
Here are some additional resources for further exploring the world of digital marketing agencies:
Steps to Building, Growing, and Scaling a 7-Figure Digital Marketing Agency: Learn about the essential steps and strategies involved in taking your digital marketing agency to the next level.
How to Start a Digital Marketing Agency: Beginner’s Guide: Discover the foundational steps and considerations for launching a successful digital marketing agency.
Freelance Digital Marketing: A Comprehensive Guide: If you’re interested in freelancing within the digital marketing field, this guide offers valuable insights and advice to get you started.
People Also Ask
Can You Start A Freelance Email Marketing Agency Without Any Experience?
Yes, it is possible. To begin, the main things you’ll need are a domain name and an email address (although some of these can be bought). You’ll also need a hosting service and software email marketing software.
Let’s say that this is how much it will cost you to start an email marketing agency on your own.
- Domain Name $20/month
- Email host $10/month
- Software: Email Marketing Software $75/month
- Hosting Service $10/month
What Is An Email Marketing Agency?
Simply put, an email marketing agency is a business that connects the dots between companies, their products and services, and their customers. An email marketing agency’s job is to help businesses arrange effective and engaging emails to send to their customers, who will hopefully open them or even engage with them by reading them all the way through or clicking on links inside of the emails.
How Do I Start An Email Marketing Agency?
It’s easy to start an email marketing agency. All you need is a computer and internet access! Because you’re a freelancer working for clients remotely, you don’t need an office space at all to be successful you can work from anywhere with a laptop and WiFi.
What Is A Good Email Marketing Agency?
An ideal email campaign should have your target audience reading every word of every email they receive from your company and then clicking on links inside those emails that lead them to purchase products or services from you.
Your emails should also be so well-written that these potential customers choose not to unsubscribe from your mailing list as time goes on and they continue receiving more content from you.
How Do I Start A Successful Email Marketing Agency?
You’re probably wondering how to start an email marketing agency and the answer is simple. First, you want to get good at copywriting. If you can become a great copywriter, you can make any business successful regardless of what industry they are in.
Secondly, you need to learn about sales. If you can master this skill then it will be easy for you to sell your services as an email marketer.
Finally, you should have your website that showcases all of the skills and experience that you have as well as testimonials from people who know what kind of work ethic it takes to be successful in this field.
How Do I Start An Email Marketing Business Online?
The first step is getting familiar with HTML code so that when programming emails they don’t look like they were written by someone who doesn’t know what they’re doing (which might happen if someone else writes them).
You’ll also need basic knowledge of how different types of email programs render HTML content – some don’t show certain tags or, others display things differently than expected due to a lack of support for tag attributes such as style: etc…
Once these issues have been addressed then users can go ahead and create their messages using either plain text or rich formatting options provided by most web-based clients like Gmail which allows both inline stylesheets and embedded CSS along with many other features available for better customization across various devices.
What Is A 7-Figure Agency?
A 7-figure agency is an agency that generates over $1 million in revenue.
What Do You Mean By “Freelance Email Marketing”?
Email marketing is the act of sending out emails to a list of people who have opted in, in order to get them to take some action like buy your product, sign up for your service, or subscribe to your blog. Freelance email marketing agencies are agencies that help people (usually businesses) manage their email lists and send out effective campaigns.
What Kind Of Work Do You Need To Know To Run An Agency?
You’ll need to be great at managing projects and deadlines, as well as communicating with clients about what needs to happen and when. You’ll also need strong leadership skills because you’ll be hiring employees and managing them along with yourself!
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.