Content marketing can be a challenging task, and it can seem overwhelming at times. How do you know what to write? What tone should you use? How can you get your readers to engage with your content in a way that builds loyalty and trust?
The answer is simple: by getting personal with them.
This means expressing yourself through your writing (and visuals) as well as showing that you’re approachable, friendly, and open-minded about finding solutions together. Here are 20 strategies for getting personal with content marketing today:
| Takeaways |
|---|
| 1. Personalization enhances audience engagement. |
| 2. Tailor content to individual preferences and needs. |
| 3. Use data insights to create targeted content. |
| 4. Incorporate storytelling to build emotional connections. |
| 5. Hyper-personalize to stand out in a crowded market. |
Express Yourself
When you express yourself, your audience is more likely to be motivated by your content. Your values and beliefs are what make you human, not a robot or robot-voiced narrator.
It’s important to stand out from the crowd by being genuine, honest, and transparent with your audience. If you’re not willing to share yourself with others (through stories), how will they ever feel connected?
Trust me when I say that nothing beats an authentic voice that comes from the heart; it’s much more effective than anything else out there in this age of “fake” social networks!
Building a personalized marketing strategy is crucial for connecting with your audience on a deeper level. Learn effective techniques and methods in our article on How to Personalize Your Marketing Strategy and drive meaningful engagement.
Show You’re Approachable
A great way to show your audience that you’re approachable is by sharing your personality. You can do this in several ways:
Share your personal story. Are you originally from New York City, but now live in the Midwest? Did you just graduate from college and move to a new city for work?
Did something crazy happen that changed your life’s path, like being robbed at gunpoint or living through a natural disaster? Tell us about it!
Share personal photos of yourself doing fun activities with family members or friends. If there’s one thing we love more than seeing pictures of cats and dogs dressed up as superheroes (and there are so many things), it’s seeing pictures of people having fun together!
Post photos from vacations or parties, especially those where everyone looks relaxed and happy. It’ll help put our minds at ease knowing the owner isn’t just sitting behind their desk all day sending out emails they’re out enjoying life too!
Share personal opinions about current events in the news industry as well as pop culture topics such as movies/tv shows/music artists/sports teams etc.,
Preferably not just saying “I agree”/”I disagree” but rather explaining why with examples from real-life experiences versus citing statistics only found online using sources we’ve never heard of before (eek!).
This will also help build trust between readers & brands because they know they aren’t reading scripted content generated by some marketing team somewhere else entirely.
Instead, they feel like they’re getting information straight from someone who knows what she’s talking about because she lives it every day too!”
Get Personal With Your Headline
Your headline is the most important part of your content.
It’s the first thing people see. It’s the first thing people read. It’s what gets them to click through to your site and read more, or share it with their friends and followers on social media.
It can be as simple as: “I’m obsessed with this!” or “This will change your life.” But it also can be a bit more complicated: “You’ll never believe what happened when I tried this exercise for two weeks straight.” And a lot of times, that works just as well!
Discover how to create content that speaks directly to your audience’s needs and preferences. Dive into the strategies outlined in This Is How You Hyper-Personalize Content Marketing to elevate your content marketing game.
Use Video To Engage With Viewers
Video is a great way to engage viewers because they enjoy watching it, they can see and hear you better than text-only content, and it has the highest engagement rate of any medium.
Video also makes it easier for viewers to connect with your brand because they can see your personality.
In addition to being fun and engaging, video is also very effective at building trust with potential customers. In fact, research shows that when people watch videos about brands or products online, those videos increase their intention-to-purchase by 200%.
This means that if someone sees an ad for your product on Facebook Live or YouTube Live Video Chat (or whatever comes next), they’re much more likely than not going convert into paying customers when you have something available for sale!
Use Personal Photos
Personal photos are a great way to show your audience who you are. They can be pictures of your team, your work, or even just random photos from places you’ve been.
A photo of one of your products in use is a great way to give people a sense of how it works (and make them want one for themselves).
If you have an awesome office space and/or culture, don’t keep that hidden away share it with the world! You might find some new customers along the way!
Take Your Readers Behind The Scenes
The idea of giving your readers an inside peek into your business might sound daunting. But if you’re willing to let your guard down and share a behind-the-scenes look at your business, the rewards will far outweigh any initial trepidation that comes from exposing yourself so publicly.
One way to become more relatable and connect with readers is through “behind the scenes” content that gives them insight into who you are as a person or company.
How did you start, what problems/solutions you’ve had along the way, and how those experiences have shaped your products or services.
Here are some ways to create this type of content:
Share photos of people using/testing out new products in development (or even ones still in early stages). This can help humanize the product by showing consumers how it’s being used on real people.
Showcase customers interacting with or enjoying their experience using one of your products or services; this could be a customer service interaction or using their product in an interesting way (e.g., cooking with another food brand).
It doesn’t have to be ritzy just make sure it shows off something about the brand that would otherwise go unseen!
Turning cold website visitors into hot leads requires a personalized touch. Explore innovative ways to use personalization in our guide on How to Use Personalization to Turn Cold Traffic into Hot Leads and Sales and see your conversion rates soar.
Speak In A Conversational Voice
The best content is written in a casual, friendly tone that makes readers feel like you’re talking to them directly. So no more “we” when you can say “you.” No more “it’s,” when you can say “it is.”
And no more formal language that feels distant from your audience use contractions, avoid jargon and industry-specific terms wherever possible, make sure there are no typos or grammatical errors.
This will create an intimate connection between yourself and your audience which will help them trust what you have to say about your product or service.* Use personal pronouns: use words like “we” and “us” sparingly because they distance readers from the story.
Instead, focus on using first person pronouns (I, me) as much as possible so readers feel as though they are experiencing everything along with the author.
Use a conversational tone: write like someone who would be talking to another person in real life. Use casual language: don’t use complex sentences or jargon unless absolutely necessary;
Instead, opt for simple sentence structure that flows easily without any complicated sentence structure or punctuation. Choose words carefully: make sure the vocabulary used represents who the company is trying get closer with its customers
Tell Stories
Stories are a great way to engage with your audience. They’re memorable, interesting and more personal than just talking about yourself. And you don’t have to be an expert at writing them – as long as you can tell a good story, then it will have the desired effect on your audience.
Your stories don’t even have to be real – they just need to be true-to-life and relatable.
For example: “I used to hate going out in the rain because it would ruin my hair”. It sounds like a small thing but when someone reads this they know exactly what it’s like!
Share Opinions And Insight
When you share opinions and insights, you’re talking about your own personal experiences. You are giving information to the people that can benefit from it. Your audience is listening because they want to know more about what you think, feel or believe.
Share your own experiences: If you’ve ever faced a problem in business before, then you have valuable insight that could help others who may be facing the same issues now.
For example, maybe your company recently went through some layoffs and now there’s less work being done by fewer people.
That’s something that could be useful for someone else who is experiencing similar problems with their employees at their company right now! This kind of content helps strengthen both parties’ credibility as “expert” sources on their respective topics.”
Unlock the secrets to crafting hyper-personalized marketing strategies that resonate with individual customers. Delve into our article on The Secret to Hyper-Personalized Marketing Strategies to revolutionize your marketing approach.
Testimonials And Reviews Are Key To Building Trust
Testimonials and reviews are a great way to build trust with your audience. They give potential customers the opportunity to see what other people think of your product, which can help them decide whether or not they want it as well.
In addition, testimonials boost sales by increasing perceived value. When someone sees that others have been satisfied with your products or services.
They are more likely to purchase from you because they know that other people have been satisfied before them and if one person was happy with their purchase, then there’s no reason why others wouldn’t be!
Finally, testimonials are great for SEO (Search Engine Optimization). This means that search engines like Google will be able to crawl through these links back up the domain hierarchy and find out about all of this good stuff happening here at [Company Name].
The more sites linking back up into our site gives us higher rankings in search results pages like Google’s organic ones.”
Now It’s Your Turn To Share! What Do You Think?
Share your own stories. Customers love to hear about how other people use the products they buy, so include testimonials and success stories in your content plan.
Testimonials can take many forms a short video with a happy customer talking about their experience, or a simple written statement that includes their name and photo.
You could also include product reviews on Amazon or other sites where customers post their opinions of what they like (and don’t like) about certain products.
Share opinions on trends in the industry. Think back over the last few years: what has changed in terms of technology, business practices, or customer needs? Do any ideas come to mind that might be worth exploring further through content marketing?
Maybe there are new ways for businesses to interact with customers via social media; maybe there are new platforms for posting content online that is just emerging now but will become popular soon;
Maybe there are new types of content formats available now (like podcasts) that might be useful for certain kinds of businesses or industries (like those related directly with entertainment).
Getting personal with your content will help you build trust and loyalty with your audience.
Trust
Trust is the key to a successful relationship. If your audience doesn’t trust you, they’re either going to listen to what you have to say and ignore it, or they won’t even pay attention because they think that everything you say is a lie. So how do you build trust?
The first step is being honest with yourself and others about who you are as a person, your values and beliefs, and what matters most in life (this will help guide the kind of content that best suits your specific niche).
The second step is openly sharing this information with others so that they can get an idea of who they’re dealing with. This can be done through blog posts or videos or even Instagram photos/videos filmed from an iPhone camera (which gives them more authenticity).
The third step involves showing other people’s perspectives on these topics so that everyone knows where everyone stands.
For example: if there’s been some controversy surrounding some aspect of feminism lately in the news media (like whether or not women should wear makeup).
Try writing something explaining why each side has its own point worth considering before making up their mind about which position seems more reasonable given their own personal experiences at work/school environments etcetera…
Personalization is a cornerstone of effective modern marketing. Explore comprehensive insights and strategies in The Ultimate Guide to Personalization in Marketing to tailor your campaigns for maximum impact and engagement.
Conclusion
It’s time to get personal! If you follow these tips and apply them to your content marketing strategy, it will be much easier for your readers to relate to the information you publish. This is a great way to build trust and loyalty with your audience.
Further Reading
Building a Personal Brand Content Strategy Short Description: Learn how to establish and enhance your personal brand through a strategic content approach.
Crafting an Effective Content Marketing Plan Short Description: Dive into the essentials of creating a successful content marketing plan for your business.
Creating a Content Marketing Strategy for Your Personal Brand Short Description: Explore techniques to develop a content marketing strategy that elevates your personal brand.
FAQs
How can I build a strong personal brand through content strategy?
A strong personal brand can be built by creating valuable and consistent content that showcases your expertise and resonates with your target audience. Focus on topics that align with your brand values and audience interests.
What are the key components of an effective content marketing plan?
An effective content marketing plan includes defining your target audience, setting clear goals, creating a content calendar, selecting relevant channels, producing high-quality content, and measuring performance for continuous improvement.
How do I tailor a content marketing strategy for my personal brand?
To tailor a content marketing strategy for your personal brand, identify your unique strengths and expertise. Craft content that reflects your personality and offers value to your audience, helping you stand out in your industry.
What role does consistency play in content marketing for personal branding?
Consistency is crucial in content marketing for personal branding. Regularly publishing valuable content helps establish your authority and reinforces your personal brand message in the minds of your audience.
How can I measure the success of my content marketing efforts?
Measure the success of your content marketing efforts through metrics like website traffic, engagement rates, social media shares, lead generation, and conversion rates. Analyzing these metrics provides insights into the effectiveness of your strategy.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.