Several Methods For Increasing Your Google Search Rankings

The position of your website in Google search results is not just a matter of importance, it’s also a matter of urgency. We are talking about the difference between getting thousands of visitors or getting none at all. 

Google processes billions of searches every day and if you want to get even the tiniest slice of that massive pie, you need to optimize your site for high rankings in the search engine results pages (SERPs).

How You Can Improve Your Google Search Engine Rankings
Key Takeaways
1. Focus on quality content that addresses user intent.
2. Optimize on-page elements like title tags, meta descriptions, and headers.
3. Build a diverse and authoritative backlink profile.
4. Improve website speed and mobile-friendliness.
5. Utilize relevant keywords naturally within your content.
6. Leverage schema markup for enhanced search visibility.
7. Create a user-friendly and intuitive website design.
8. Regularly update and refresh your existing content.
9. Engage with your audience through social media and other channels.
10. Monitor and analyze your website’s performance using analytics tools.

Implement Schema Markup

Schema markup is a way to help search engines understand what your content is about, even if they don’t have access to it. 

Schema markup tells the search engines what type of site you are, including things like whether or not your business is open 24/7, how many reviews you have on Yelp, and so on. 

This can be very helpful in improving your rankings because it helps the search engine know more about your site and gives them more information with which to rank you appropriately.

Schema markup isn’t a ranking factor itself but rather an extra bonus that helps Google figure out what kind of content they’re looking at when they crawl through your website as well as other resources related to your niche. 

For example: If someone searches for “New York City Restaurant Reviews,” Google needs to know whether or not any sites listed will be authoritative enough for people looking for info about dining establishments in NYC; 

Schema markup allows them this insight into each page’s quality so that only the most relevant results show up higher up in their SERPs (search engine result pages).

Are you ready to take your online presence to the next level? Learn how to become a true content marketing machine with our comprehensive guide that covers essential strategies for boosting your search rankings.

Optimize For Voice Search

Voice search is one of the fastest growing trends in search, and it’s here to stay. Voice searches are becoming more popular because they’re more natural than typed queries, and they’re also much easier and faster to use. 

Not only that, but voice searches produce better results in many cases too!

So how can you optimize your site for voice search? Here are some tips:

Keep content concise and focused on specific keywords that people would ask their phones about. For example: “Where can I find a good pizza place?” versus “How do I get around [city name]?” 

The shorter the answer you give users, the more likely they will be satisfied with it and giving them just enough information without being too wordy will ensure that you rank highly in Google’s results pages when people type those keywords into their devices’ virtual keyboards or speech-to-text features (depending on how high end their phone is).

Use The “People Also Ask” Boxes In Google

In addition to the above, you should use the “People Also Ask” boxes on Google. These can be found at the bottom of your results whenever you search for something and are used in order to answer questions that people have been asking about a topic. 

The same goes for using the “Search Suggestions” box or even just clicking on one of those suggestions as well. 

If a customer is searching for something specific, but hasn’t gone far enough down their results list to find what they need, these boxes show up so that they can make an informed decision before continuing on with their search.

Crafting compelling content is a key aspect of improving your website’s search rankings. Explore our insightful tips for writing more easily and enhance your ability to create engaging and search-friendly articles.

Optimize Your Meta Descriptions

Meta descriptions are the snippet of text that appears below your title in search results. They should be relevant, accurate and engaging. Meta descriptions help users understand what a website is about before clicking on it, so it’s important to create them with this in mind.

Meta description length ranges from 150 to 300 characters; however, Google typically truncates meta descriptions at around 160 characters (sometimes even less). 

This means you need to write concisely while still providing an attractive description that entices users into clicking through to your page.

Create A Mobile-Friendly Website

In terms of SEO, a mobile-friendly website is one that’s easier to use on a mobile device. Google considers mobile-friendliness a ranking factor, and it’s becoming increasingly common for people to use their smartphones to search for information.

In addition to being user friendly, there are also other benefits: Mobile-friendly websites are also accessible by people with disabilities who may not be able to use a traditional desktop computer.

Write Long-Form Content

Long-form content is more likely to rank on Google. It’s also more likely to get shared and read, which means it will end up in the shared section of major search engines like Facebook and Twitter.

Writing long-form content helps you stand out from all of your competitors who are trying to do the same thing as you write articles or blog posts with high rankings on Google so that they can drive traffic, increase sales and make money from their business.

New to the world of SEO? Dive into our comprehensive beginner’s guide to search engine optimization and unlock the strategies that can propel your website’s visibility to new heights on Google’s search results.

Optimize Your Page Loading Speed

Now that you know how to optimize your page loading speed, it’s time to take action. Here’s what you can do:

Use a content delivery network (CDN). A CDN is a group of servers that are placed across the world and used for delivering files faster. It will help reduce load times by routing your site visitors’ requests through the closest server.

Load your images from a CDN instead of from your own server or those shared by other sites on the same server with yours. 

This will also help increase rankings because Google’s algorithm takes into account factors such as image size and pixel density when determining rank position in SERPs (search engine results pages).

Set Up AMP Pages In WordPress

AMP stands for Accelerated Mobile Pages. It’s a new open source initiative by Google, and it aims to speed up web pages and make them mobile friendly.

This method is great if you already use WordPress, since the technology behind AMP pages is built right into the platform. You can set it up by going to Settings > Reading in your dashboard and enabling “Use dynamic serving of AMP content.” 

This will create a folder on your server called amp/ that contains all of your AMP files (like this one).

Now all you have to do is update any posts or pages that contain images or videos with the correct URLs so they point back to those new AMPs instead of the originals. 

When someone clicks on one of these links from their phone, Google will recognize that their user experience is about to be enhanced by a faster loading site (because there are fewer things going on), so it’ll give more weight to those results in its ranking algorithm!

Get Social Media Shares For Your Content

You can get social media shares for your content by finding people who are interested in your topic.

You can do this by using Google’s autocomplete feature.

In the search bar, type “I am looking for someone…” and then add a few words related to your topic. 

You’ll see suggestions appear under it that will help you find active communities on Google+. For example, I did this search: “I am looking for someone who knows how to make…” and got results like these:

Writing for the web requires a unique set of skills, especially when it comes to SEO. Discover our top 15 tips for SEO copywriting that will guide you in creating content that not only resonates with readers but also performs well in search rankings.

Optimize For Featured Snippets In Google Search Results

You can optimize for featured snippets in Google Search results by targeting specific keywords, creating the right content and using the right title.

Optimizing for Featured Snippets with the Right Keywords: You can target featured snippets by using long-tail keywords. Long-tail keywords are search terms that are longer than one or two words, but usually not very long and specific. 

For example, if you were selling shoes online and wanted to target someone who is searching for “grey sneakers,” your keyword would be “grey sneakers.” If you want to go after people searching for “men’s grey sneakers” then your keyword would be “men’s men’s grey sneakers.” 

Instead of targeting broad terms like the former example, we recommend focusing on detailed searches such as these because they tend to have lower competition

Add Multimedia To Your Posts

Add images to posts. Images are one of the most important components of content marketing, but they’re not just for pictures. You can add non-stock images (such as screenshots) or stock photos that you’ve uploaded yourself.

Add videos to posts. Videos are another great way to expand your content’s reach and draw in new readers and if you’re looking for inspiration, check out this list of popular video genres on YouTube by Statistic Brain Research Institute!

Add podcasts to posts. Podcasts are very popular these days; they’re essentially audio recordings that people can listen to while they work or drive around town (or both). 

If you have a podcast series, don’t be afraid of adding it into some blog posts it will help increase visitors and keep them interested longer than just text alone would do so effectively!

Add infographics (or “info-graphics”) as well as articles about topics related closely enough together so that readers won’t be confused between them when reading either type side-by-side later down in their browser window(s)/devices such as smartphones etcetera

Set Up Image SEO Correctly On Your Site

Image SEO is very important, and it’s something you should pay attention to. If your images don’t have descriptive alt tags, they won’t be indexed by Google. 

A good alt tag will tell Google (and other search engines) what the image is about so that an image search brings up results that are relevant to you and your site.

If you want your images to rank well in Google Image Search, then make sure they have:

Descriptive ALT Tags – This means using keywords in your ALT tags! Know which keywords matter most to you and use those terms in your ALT tags whenever possible.

Go Beyond Blogging For SEO Success Podcasting, Video, Etc

On the flip side, you can also use podcasting and video to promote your blog posts.

Podcasting allows you to reach a wider audience than blogs and is a great way to build credibility with potential customers. You’ll be able to share valuable information that takes time and effort, like interviews with experts in their fields or discussions of current events.

Similarly, video allows you to reach people who don’t have time or access to read your blog post content on their phones or computers (or are unable). 

Video has been proven over the years as an effective medium for sharing information quickly while still being engaging enough for people to watch it fully before moving on to the next thing which is important!

Searching for quick and effective ways to boost your content’s visibility in Google’s search results? Our guide on how to rank content in Google offers five actionable SEO quick wins to help you climb the search rankings ladder.

Perform An Seo Audit To Find Areas Of Improvement On Your Site

By performing an in-depth analysis of your website, you can identify areas where you need to make changes or improvements. 

A good SEO audit tool will allow you to analyze how many incoming links your site has, how often it is being crawled by search engines and how relevant the content on your website is for various keywords. 

You should also look at the internal links that are coming in from other pages on your site.

After you have completed the audit, what do you do with all this information? It’s important that if there are problems with any part of your website, they should be fixed as soon as possible – so here’s what we recommend:

Use Internal Linking Strategies On Your Website Effectively

So, you’ve done the hard work of creating a website with great content. You’ve linked to similar articles on your site so that users can easily navigate around and find more related information, but what about search engines? 

Internal linking is an important part of helping search engines to understand the value of your content and where it lives within your website and also helps with user experience!

In this article, we’ll explain how internal links work and give examples of effective internal linking strategies for boosting page rankings in Google search results.

Backlinks Are Still Important to Build Them! But Build Them Ethically!

Building backlinks to your website is still one of the best ways to increase your Google search rankings, but you need to do it ethically. 

You must build links only to quality content and sites that are relevant to yours. This will help ensure that Google considers them as valuable and worthy of ranking highly in their index.

If you are doing something unethical or spammy such as building links to spammy sites or creating fake accounts on message boards and forums just.

So they can link back to your site, these tactics will not be seen favorably by Google which could result in a penalty for your site or worse getting completely delisted from their search results altogether!


And that’s a wrap! In this blog post, we’ve covered more than 15 different ways to optimize your website for Google search rankings. Some of these tips are easy to implement and won’t take much of your time. 

Other tactics like social media shares for content may require a large investment in resources or money. The only way to know if an SEO strategy is working for you is to try it out. So, what are you waiting for? Get started with the above list now, and you’ll start seeing results in no time!

Further Reading

Here are some additional resources to further enhance your understanding of improving Google search rankings:

MTU University – SEO Best Practices

Explore MTU University’s comprehensive guide on SEO best practices to optimize your website for better search engine rankings.

Search Engine Journal – Strategies to Improve Google Rankings

Check out this insightful article on Search Engine Journal for effective strategies to improve your website’s rankings on Google.

WordStream – How to Rank Higher on Google

Discover practical tips and techniques to elevate your website’s position in Google’s search results with WordStream’s guide on ranking higher.


Here are some frequently asked questions about improving Google search rankings and their corresponding answers:

How can I improve my website’s search rankings?

Enhancing your website’s search rankings involves implementing effective SEO strategies, optimizing content, building quality backlinks, and ensuring a user-friendly website experience.

What role does content quality play in Google rankings?

Content quality is paramount for higher rankings. Google values informative, relevant, and well-structured content that engages users and addresses their search intent.

Are there any quick wins to boost Google rankings?

While SEO takes time, optimizing your website’s technical aspects, improving page load speed, and conducting keyword research can provide relatively quick improvements to rankings.

What’s the significance of backlinks in Google SEO?

Backlinks from authoritative and relevant websites signal to Google that your content is valuable. High-quality backlinks can positively influence your website’s search rankings.

How does mobile-friendliness impact Google rankings?

Mobile-friendliness is crucial. Google prioritizes mobile-responsive websites, and having a mobile-friendly site can lead to better search rankings and user experience.