There are a lot of different ways to market your business. For example, you can send out traditional marketing campaigns or you can do something a little more unconventional like create a YouTube video.
But no matter what methods you choose to use, they all share one thing in common: they take time and effort to create, build and manage.
And without putting in the extra hours on top of your day job, it’s nearly impossible for most businesses owners (and even small teams) to keep up with everything that needs doing on an ongoing basis.
So what’s the solution? Simple: get your marketing on autopilot! By using automation software such as marketing automation tools or CRM software alongside some clever hacks you can save yourself precious hours each week.
So you can focus on other important tasks like making sales calls or working directly with clients/customers instead
| Takeaways |
|---|
| Discover an unconventional approach to automating your marketing efforts. |
| Learn how to streamline and optimize your marketing strategies for efficiency. |
| Implement the “weird trick” to put repetitive tasks on autopilot, freeing up your time. |
| Transform your marketing approach and explore new possibilities for growth. |
| Embrace innovative techniques that can revolutionize your marketing outcomes. |
Email Drip Campaigns
You can schedule drip campaigns to be sent at specific times, for example, every week or every 30 days. This will help you to keep your business top of mind with customers and prospects while building trust and credibility with them over time.
Drip campaigns also help you to build relationships and strengthen customer loyalty by encouraging people to do things like buy one item now, with the promise that they’ll receive more information about something else in the future (like a free eBook).
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Sales Outreach
Once you have a database of prospects, it’s time to get them in the pipeline. The best way to do this is through sales outreach.
Sales Outreach: Sales outreach means reaching out to potential customers and educating them on your product or service so they become aware of what it can do for them, and then following up with them until they are ready to buy from you.
How To Find Sales Leads: There are many ways that you can find new leads on your own by using tools like LinkedIn or Facebook ads.
But we recommend using a tool like Outreach that automatically finds new leads for you based on the criteria that you set up (e.g., job title, location). This will save hours upon hours each week!
How To Follow Up On Leads: Once someone has expressed interest in learning more about your product or service (in other words, after their contact information has been added to your CRM), send them an automatic email sequence tailored specifically toward closing sales deals.
This automation allows us at [Company Name] to spend less time doing manual work while still getting great results!
Tracking Sales Leads: When someone fills out our lead form on our website or signs up for our newsletter list through MailChimp, they automatically get added to our database which allows us to track their activity over time so we know when they’re ready to buy something new.”
Post To Social Media
Social media has been a great way to communicate with your customers and build your brand. You can use it to drive traffic to your website, get feedback from customers, promote products and services, and more.
For example: if you have a retail store that sells clothing for men and women, you could post pictures of new arrivals on Instagram.
If someone likes one of the items in their feed then they’re likely going to click directly from Instagram to the product page on your website where they can buy it immediately!
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Create YouTube Videos
The most important thing you can do for your business is to create video content. YouTube is the second largest search engine, second largest social media platform, second largest e-commerce platform, and second largest social network.
It’s also the number one publisher of original content with over 300 hours of video uploaded every minute.
YouTube has a large audience that’s highly engaged with online videos and it’s growing!
According to Pew Research Center studies, adults aged 18–29 spend more time watching online videos than any other age group: an average of eight hours per week or three hours daily (about double traditional TV viewing).
Schedule Your Social Media Posts
When you’re putting your marketing on autopilot, the most important thing to do is post regularly.
To make sure that happens, you need a way to schedule your social media posts in advance so they go live at the time of day when people are most likely to see them and that’s usually not at 3 am.
Use a tool like Hootsuite or Buffer (or even just IFTTT) to schedule posts in advance and then forget about it until tomorrow.
You could also try Tailwind for scheduling Instagram photos/videos or Later for scheduling tweets/Facebook posts. Or maybe even Sprout Social? I’m not sure if they have an automation feature but maybe they do!
Build Your Email Subscriber List
You should use an email marketing tool like MailChimp, Drip, AWeber, ActiveCampaign, or GetResponse to build your subscriber list.
These tools make it easy for you to create a free account and start building your list with one click.
They also provide some basic templates for sending out emails such as welcome emails and newsletters that have been proven to be effective at increasing sales and conversions.
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Create A Business Blog
A blog is a fantastic tool for building trust with your audience. A blog allows them to learn more about you and your business, as well as learn how you can help them.
A blog also helps you build traffic to your website by providing valuable information that people want or need, especially if it’s related to a product or service that they’re interested in purchasing from you.
Blogging also helps build up your email subscriber list because people will often sign up at the end of each post so they don’t miss out on future content!
Blogging can be used as an effective way to generate social media engagement, too! If someone finds something interesting on one of your blog posts, they’ll likely share it with their friends via social media channels like Facebook and Twitter.
This will result in more exposure for both yourself and what it is that you’re promoting (i.e., products/services). In turn, this may lead even more people into becoming subscribers themselves!”
Use Chatbots
Chatbots are a great way to help customers get the information they need. A chatbot can answer a question, like “What is the best product for my needs?” or “What is the best way to use X product?”
It can also provide information about your products, such as “This product uses X technology and is made from Y material” or “Here are five reasons why you should buy this product instead of others on the market.”
When you use chatbots, you’ll be able to put your marketing on autopilot and focus on other areas of your business! Here’s how:
Set up an automated response system for customer support issues using a chatbot program like Drift’s HelpBot app.
Use Chatfuel’s bot builder toolkit (free) or Botpress’ Bot Builder ($79 per month) to create smart bots that can respond to queries about specific product features and pricing data points in real-time via Facebook Messenger (or another platform).
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Partner With Other Businesses & Influencers
To have a successful partnership, you need to find businesses in your niche that are already doing what you want to do.
For example, let’s say that one of the goals of your business is to make more sales by partnering with other businesses and influencers. If so, then search for other businesses who have done this successfully – especially those in the same niche as yours.
You can also search for influencers who are already partnered with many different companies in your niche (for example travel bloggers). Once you’ve found these people and companies, reach out via email or social media and offer them a deal!
The best deals will be ones where both parties benefit from each other equally. For example: if someone sends 100 leads over 6 months at $50 per lead (which would cost $5k).
Then they would expect something huge in return like maybe some free advertising space on their website or maybe even a percentage cut from any new sales made as a result of their leads/content/etc…
Implement A Referral Program
A referral program is a great way to attract new customers. It works by incentivizing staff to bring in new hires and can be used to incentivize staff to refer customers as well.
The result is an increase in the number of people who know about your business and are willing to recommend it. Your goal should be for referrals and recommendations from existing clients, employees, and partners to generate at least half of your total leads.
Create A Facebook Group For Customers And Prospects
You’ve probably heard of Facebook groups, but you may not have realized that they can be useful for your business. A Facebook group is one of the easiest ways to create a community around your brand and provide support to customers.
Here’s how it works:
Create an invitation-only group that’s focused on helping people with certain problems or challenges (e.g., “Stuck in a dead-end job? Join this group!”).
Provide access to all sorts of resources including articles, videos, and live webinars that will help them achieve their goals.
Make sure you’re active in the group yourself! People want to know that their time spent in these online communities is worthwhile;
If they see someone actively contributing and interacting with them (especially when it comes to answering questions), they’ll feel more comfortable joining the conversation themselves and staying engaged over time.
Optimize Your Website for Voice Search
You can optimize your website for voice search by using these tactics:
Use keywords that are more conversational and natural, such as “find me hotels in New York City.” You should also use direct wording and be to the point.
Focus on long-tail keywords over short-tail ones, as they tend to perform better in voice search results. Long tail keywords are phrases with three or more words versus short tail keywords which consist of two or fewer words.
For example, if you’re running a restaurant, then “Best restaurants in NYC” might be a good phrase while just “best restaurants” might not work so well.
Since there may be thousands of results returned when someone searches for this phrase (and how many people want just one best restaurant?).
This is why it’s important to focus on longer keyword phrases instead of just writing out the entire word itself (e.g., don’t write out something like “I want pasta”).
Run An Offers Campaign On Facebook & Instagram Ads Manager
To set up an offer:
Go to Facebook Ads Manager and create a new campaign. From there, you’ll see many ways to get started, but the best way is just to search for offers in the left-hand sidebar.
Once you find offers, simply click “Create” at the top of that page and follow along with their instructions (it can be confusing at first). To target your audience for this campaign, go back into Ads Manager and click on the Audiences tab in the left-hand sidebar again.
This time click “Create audience from scratch” instead of Offers when it asks how you want to target people who might be interested in what you have to offer.
This process will take some trial & error because there are several factors involved when setting up any kind of ad campaign:
Budget: How much money do you want or need to invest? This will determine how many people see your ads daily/weekly/monthly etc… Does not affect results as much as other factors – but still important!
Clicks vs Impressions: Clicks are actions taken by users after viewing an ad while impressions refer only to how many times a user has seen an ad without taking action yet; however since both terms measure different things (impressions can include clicks).
They should never both be used interchangeably! Instead, use one term exclusively when referring to either clicks or impressions depending upon which metric takes precedence over another within any given situation.’
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Implement A Loyalty Program For Customers Who Keep Coming Back
Have you ever noticed that people tend to buy from the same companies over and over, even when there are comparable options available?
This is because of loyalty programs. Loyalty programs are a great way to reward your customers for their loyalty and keep them coming back again and again.
Here’s how you can create a loyalty program that works:
Determine what type of rewards will be most attractive to your target audience. For example, if you own an ice cream shop, perhaps giving away free scoops would be the best option (and make sure they’re good scoops!).
Maybe another business might offer discounts on merchandise or services instead. You’ll need something relevant to your business; otherwise, it won’t work!
Set up a rewards system with clearly defined rules around how points are earned and redeemed like whether they expire after 30 days or not and make sure everyone knows about the program.
So no one feels left out or confused about where their points came from or why they can’t redeem them yet! A good place for this info is on your website where everyone will see it easily through regular visits there too (or don’t forget social media!)…
Implement A Referral Program For Staff Members Who Bring In New Hires
Implementing a referral program for your employees can be one of the best ways to grow your business. Why? Referral programs are one of the most effective ways to acquire new customers and staff members, as well as increase referrals from existing customers.
When you implement a referral program for employees, there are some important considerations to keep in mind:
You need an incentive that is enticing enough for them to share their information with you.
A small gift card or discount code works well in many cases, but if you have access to better rewards than that like a free product or free service this is when it’s worth putting out more than what could be earned through sharing alone.
You need a way for people who already work at your company (or potential hires) to refer others without having their personal information shared on social media platforms like LinkedIn or Facebook.
Where they might regret having uploaded it later on down the road when they discover that strangers have been finding out all sorts of personal details about them online via Google searches even though they never meant anyone else outside their network would ever see those posts!
Conclusion
If you’re not quite sure what to do with all this new information, here are a few simple steps you can take to get started. First, make sure that your business has a website and an email newsletter signup form.
Then, work with your team members on building up their social media profiles by following the steps above (particularly those around creating content). Finally, implement one or more of these strategies so they can start helping grow your business!
Further Reading
Demand Generation Marketing Strategies Short Description: Learn effective strategies to generate demand for your products or services and optimize your marketing efforts.
Unlocking the Zombie Autopilot Pipeline Short Description: Explore how to revive and optimize your stagnant marketing pipeline for better results and engagement.
Advanced Marketing Automation Course Short Description: Dive into a comprehensive course that teaches you the advanced techniques of marketing automation for business growth.
FAQs
What is demand generation marketing?
Demand generation marketing focuses on creating interest and demand for products or services, driving potential customers to engage with a brand.
How can I revive a stagnant marketing pipeline?
To revive a stagnant marketing pipeline, analyze your strategies, update your content, and implement new approaches to re-engage your audience.
What will I learn in the Advanced Marketing Automation Course?
In the Advanced Marketing Automation Course, you’ll gain insights into complex automation techniques, personalized marketing, and optimizing customer journeys.
How does interruption marketing differ from inbound marketing?
Interruption marketing involves pushing messages to a wider audience, often interrupting their current activities. In contrast, inbound marketing attracts customers with valuable content and solutions.
What are some effective demand generation tactics?
Effective demand generation tactics include content marketing, targeted advertising, lead nurturing, and creating compelling offers to engage potential customers.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.