How To Use Google Trends For Market Research

When I first heard about Google Trends, I assumed it was just another Google product that got a few weird users and then was ultimately abandoned or shut down. 

But I was wrong. It’s very much alive and after some digging, I found out that it’s a pretty useful tool for businesses. 

So what is this mysterious product? In short, Google Trends gives you data on how often people search for a specific keyword or topic. But that’s just scratching the surface of what this simple-sounding tool can do for your business. In this article, we’ll go over:

6 Ways To Use Google Trends For Your Marketing Strategy
– Google Trends is a powerful tool for market research.
– It helps track the popularity of search terms over time.
– Comparing multiple keywords can reveal relative interest.
– Regional data can provide insights into local markets.
– Seasonal trends and patterns can be identified.
– Use Google Trends to validate or refine market strategies.
– Real-time data updates enable timely decision-making.
– It’s a free tool accessible to businesses of all sizes.
– Google Trends complements other market research methods.
– Adapting to trending topics can boost marketing efforts.

Google Trends Shows The Popularity Of A Topic Over some time

Google Trends is a free tool that shows the popularity of a topic over some time. You can see what’s trending now, as well as over the last month, week, or year.

It’s one of the best ways to get an idea of what people are interested in at any given moment. For example, if you need to know what your audience is searching for on Google and how often they search for it use Trends!

You can also use this tool to find out which topics are trending in different countries around the world (or even just within your own country).

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It Also Tells You Which Topics Are Trending And In Which Country

Google Trends also tells you which topics are trending and in which country. This is a great way to determine what your audience is interested in, or whether they’re being exposed to certain content on social media or other websites. 

It’s important to note that Google Trends measures searches made through Google Search and not necessarily the total number of people searching for something.

So while England may show up as one of the top countries interested in a topic, it could mean that Londoners are very interested in it, but not necessarily all English speakers.

Businesses Can Use Google Trends To Come Up With New Product Ideas

Google Trends is a fantastic tool for conducting market research. You can use it to find out which products are trending, how popular they are in different countries, and what people are searching for. 

This information can help you determine new product ideas that will be well-received by your target audience.

You might also want to see how popular a certain product or service is in a specific country. 

If you have an idea for something but aren’t sure whether it will be successful in other markets, comparing data from Google Trends can tell you if it has potential elsewhere as well as within your home country.

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It Helps Businesses Identify New Keywords For Seo That Users Are Searching For

It can also help you identify new keywords that people are searching for. If the word “organic” is a hot topic in your industry and you don’t currently use it as part of your SEO strategy, then this could be an opportunity to make some changes to take advantage of the trend.

You can also use Google Trends data to find out which words your competitors are using in their marketing materials and content. 

This will give you an idea of what terms are popular among online searches related to your product or service category and it’ll guide how best to describe what makes yours unique within that category.

A Business Can Use It To Forecast Demand For Its Products

You can use Google Trends to identify how much demand there is for a product. You can also use it to identify how much demand there will be for a product. Finally, you can use it to identify how much demand there was for a product in the past.

Let’s look at an example of how this can work: You own a pizza shop and want to know whether people are searching for recipes or buying ingredients online. In that case, you would go to Google Trends and type “pizza recipe” into the search box. 

Then select “Past Month” from the dropdown menu next to it (this will show data from the last month). You may see something like this:

You see that while searches were pretty steady over time, they spiked in October 2018! This tells us that many people were looking up recipes around then which suggest they might have been making more pizzas than usual at home during those months too.

It Can Help Figure Out The Best Time To Launch A New Product Or Feature

Google Trends is a powerful tool for monitoring interest in your product. It can help you determine the best time to launch a new product or feature, and it can also show you which of your existing products has the most traction.

To use Google Trends, head over to From there you’ll see an option labeled “Explore.” Click that button and select “Product/Service” from the drop-down menu as shown below:

Once you’ve selected “Product/Service,” click “Explore.” You’ll then be taken to a page full of suggestions related to launching new products or features based on what other companies have done in their industries at different times during their lifecycle:

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It Gives You Insights Into What Your Competitors Are Doing Right Or Wrong

Google Trends is a great tool for market research. It gives you insights into what your competitors are doing right or wrong, which terms they’re using in their content and ads, what keywords they’re targeting, and more.

You can also use Google Trends to get a better understanding of how people are searching for information on the Internet. 

For example, if you search “live streaming” on Google Trends, it will show you how often this term has been searched over time compared with other similar terms like “streaming music”.

It Provides You with Crucial Information About Keywords, Audience, Competition, And More

Google Trends allows you to see which keywords are trending, and which ones have the most searches. It also shows you how many impressions and clicks each keyword has had over time. 

All this data is crucial for understanding a market’s interests, as it will help you understand what trends are popular within your industry or niche.

Having this information can also give insights into what topics people are interested in learning about so that you can create content that focuses on these topics instead of creating generic or highly competitive articles.

The search trends report will provide a list of related queries that have been searched around your main query (for example “how to use google trends”), giving valuable insights into related topics.

The Tool Is Comprehensive, Easy To Use, And Free

Google Trends is one of the most comprehensive, easy-to-use, and free tools for market research. Here are some of its main features:

It’s free!

You can see trends in a specific industry or topic by country over time. For example, you can see what toys are trending in France compared with those that are popular in Germany at this moment. 

Or maybe you want to know what keywords related to your industry have been popular worldwide over the past month (and where they’re coming from).

You can also use Google Trends’ keyword tool feature as a way to find keywords related to your business or product; this will help when creating SEO content on blogs and websites because it gives insight into how people search for certain topics online.

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When Used Strategically, Google Trends Can Be A Valuable Resource For Businesses In Every Industry

A free tool, Google Trends is easy to use and comprehensive. It can provide insights into keywords, audience, and competition that can be used strategically by businesses in every industry. 

By using Google Trends you can identify new keywords for SEO or start a new blog post with the right keyword.

The first step is to choose the right topic and set up your search query. You can also analyze related queries with this tool so it’s helpful if you want to see what people are searching for on YouTube or other social media platforms too!

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Google Trends is an amazing tool that can help you make data-driven decisions when it comes to your business strategy. It’s not only easy to use but also provides a wealth of information on what people are searching for and how they’re doing so. 

Businesses can use this information to come up with new product ideas, figure out the best time to launch a new product or feature, and even forecast demand for their products.

Further Reading

For more insights on using Google Trends for market research, you might find these resources helpful:

Oberlo’s Guide to Google Trends: Dive deeper into Google Trends and its applications for tracking search interest over time.

Utilizing Google Trends for Market Research: Learn practical ways to leverage Google Trends for informed market research decisions.

Maximizing Market Insights with Google Trends: Explore strategies for utilizing Google Trends to gain valuable market insights.


How can Google Trends enhance market research?

Google Trends allows you to analyze search trends and compare keywords, aiding in identifying rising consumer interests.

Can Google Trends predict market trends accurately?

While Google Trends offers insights into search trends, it’s important to complement its data with other market research methods for more accurate predictions.

How frequently is Google Trends data updated?

Google Trends data is updated in real-time, providing timely insights into changing search patterns and interests.

Can Google Trends be used for local market analysis?

Yes, Google Trends can be customized to focus on specific regions, helping businesses understand local market trends.

What types of industries can benefit from Google Trends?

A wide range of industries, from e-commerce to content creation, can benefit by adapting their strategies based on the trending topics highlighted by Google Trends.