How Much Can You Earn With Digital Marketing

How much can you earn with digital marketing? The answer is not just a simple number. It depends on several factors, such as your level of experience, the amount of time you spend working at it, and how well you know your clients’ needs. 

In this article, we will cover all these aspects and give some tips on how to make more money with digital marketing.

how much do digital marketers actually earn?
Digital marketing offers various earning opportunities
Salary in digital marketing can vary based on roles, experience, and location
Certifications can boost your earning potential in the field
Negotiation skills are crucial for getting a better salary
Keeping up with industry trends can lead to higher pay


The clients you work with are also a very important part of your digital marketing career. To be successful, you need to find the right clients. You need to make sure that they match your skills and experience so that you can provide them with good service.

You should also consider whether or not the clients are willing to pay what they say they will pay, because if they are not willing or able then it will be difficult for you to do any business with them at all. 

This means that if your client is offering something for free then this may not be an option for many people as there will still be costs involved in running such things as servers or hosting services etc.

It’s also worth noting that some people might not want their website either because they don’t know how it works or simply don’t want one at all because they feel like “I am fine without one!” 

However, this isn’t always true-especially when considering SEO ranking factors such as Domain Authority which measures how authoritative a website is based on its age (time since creation), number of links pointing towards it from other sites, etc

When it comes to digital marketing, understanding how much a small business should spend is crucial for success. Our comprehensive guide on how much should a small business spend on digital marketing will provide valuable insights to help you make informed decisions.

Content Marketing Migration

Content migration refers to the process of moving content from one location or platform to another. It can be used to move content from one website to another, or even to move it from a website into an email newsletter. 

Content migration is also referred to as social media platforms such as Twitter and Facebook, which often have limited space for storing images, videos, and other types of media content.

Content Marketing Strategy

Content marketing strategy is about giving your audience what they want. They want to learn, be entertained, and maybe buy something. So you have to give them content that meets those needs. 

This can take the form of a blog post or video tutorial on how they can save money by buying on sale at their local supermarket, or it could be an infographic with tips for making their cupcakes at home. The key is that it has to be relevant and useful to the audience you’re trying to reach.

The best way I like getting people into my mindset when it comes time for writing content is by asking myself:

What do readers want?

What will keep them coming back again and again?

Once I know what that answer is, then we can start planning out our topics in detail!

Digital Marketing Specialist

As a digital marketing specialist, you’ll be responsible for managing and optimizing the content on your company’s website. You’ll need to use data analytics to identify trends that can help you make decisions about how your company should market itself online.

The job description also includes creating and running campaigns based on those insights. You’ll need to have a high level of technical skill to create websites, develop content, set up pay-per-click ad campaigns, run email marketing programs (and so on).

According to the Bureau of Labor Statistics (BLS), the median annual salary for this position was $75k in 2017 $15k higher than the national average for all occupations ($60k). The highest earners made over $100k!

As a digital marketing consultant, determining the right pricing strategy is essential for sustainable growth. Explore our article on how much should I charge for digital marketing to learn about factors influencing pricing and setting competitive rates.

Email Marketing Automation

Email marketing automation is a process of automatically sending emails to your list without having to manually send them from your email account.

This tool helps you save time and money because there is no need for you to manually send an email every time you publish a new blog post or product update. Instead, the automated system will do this for you all at once!

Email automation also helps increase your ROI: The more people that see your content, the higher chance they have of buying something from you or simply becoming a regular customer. If not done right though, it can work against your goals and make things worse than they were before.

Get A Specialized Degree

If you’re looking for a career that will pay off, consider getting a specialized degree in digital marketing. 

A Bachelor’s Degree in Digital Marketing can earn you an average of $79,000 per year. With this kind of salary and job security, it may be worth it to put your current plans on hold and pursue this degree instead – especially if your previous education isn’t relevant to this field.

If you already have an undergraduate degree but want more experience or knowledge on the subject matter, then investing in a graduate or post-graduate certificate may be better for your needs. 

If advanced degrees aren’t in the cards for now but still want something more than what college can offer (or maybe even just need), there are also diploma options available as well! 

Whatever option works best for you will depend on where exactly within the industry spectrum they fall so make sure before committing yourself to anything too far down either side of things without doing some research first 🙂

Learn From Others Mistakes (And Successes)

The key to success is learning from others’ mistakes and successes. If you’ve ever watched an infomercial, you know that the best way to learn a skill is from someone who has already mastered it. This applies to digital marketing as well. 

The only way for you to be successful in this field is by learning from people who have already been there and done that, or at least someone who has done similar work before.

Micro-Influencers And Local Businesses

A micro-influencer is someone with a small but engaged audience. They’re more likely to be more authentic, genuine, and relatable than large influencers. 

Micro-influencers are usually not celebrities or big brands with millions of followers, but people who have built an audience organically over time through hard work and consistency. 

For example, you might be more likely to trust a recommendation from your friend who’s been wearing the same pair of jeans for years than you would if it came from some celebrity who has no idea what your style is like or what type of clothes they would recommend based on it!

Micro-influencers can help you reach a niche audience a group that isn’t nearly as large as the general population but much easier for businesses to tap into because it’s smaller and closer-knit (and therefore easier for them to connect).

Curious about the impact of digital marketing on sales? Our analysis on how much digital marketing increases sales delves into real-world case studies and success stories to show you the true potential of a well-executed digital marketing campaign.

Project Management, Quality Assurance And Executional Excellence

Project management, quality assurance, and executional excellence are three important aspects of digital marketing that are often overlooked.

Project management is the process of planning, organizing, and managing any project, especially large projects. It includes defining goals, determining strategies to achieve those goals, and allocating resources for the completion of specific tasks. 

Quality assurance involves testing the product or service produced by a company to ensure that it meets customer expectations. 

Executional excellence refers to the quality of an individual’s performance on a task or set of tasks. Simply put: if you have these three skills in your toolkit as an employee or entrepreneur looking at starting up in digital marketing (or any other industry), there’s no way you’re not going to succeed!

Retainer-Based Relationships (Digital Marketing Ikigai)

A retainer-based relationship is a contract between you and your client that outlines what services you will provide, how often, and for how long. It also specifies how much it will cost and when you’ll be paid.

Retainers can range from $1,000 to several thousand dollars per month depending on how many hours are included in the contract, but it’s not uncommon to see them higher than $10K per month. Clients pay these retainers up front for example: “I will pay $10K per month for three months ($30K total) or I’ll pay $3Know.”

This kind of arrangement works well because it ensures that both parties have clarity about what they’re getting into before they begin working together. 

If both parties agree to continue after the contract’s end date, then invoice payments become regular instead of monthly retainers; if not, then neither party has any further obligations toward one another.

Social Media Manager. Using Stories To Fulfill Local Marketing Needs

A social media manager is responsible for developing and executing content for social media platforms. They create posts, manage the company’s accounts, and respond to any questions or comments that users may have. A social media manager needs to understand the needs of the company’s target audience to connect with them using relevant stories.

Social Media Managers can be hired by any business regardless of industry or size. 

Whether you own a small business or work at an advertising agency, having someone on your team who can dedicate themselves full-time to building relationships through social media allows you to reach more customers than ever before while saving time and money (and hopefully getting some sleep in between posts).

Wondering how much an earning potential a digital marketing agency has in the US market? Our in-depth report on how much does a digital marketing agency earn in the US covers revenue benchmarks and factors that influence the financial success of such agencies.

Social Media Small Business Strategy

Social media is an important part of your small business marketing strategy. It can help you build relationships with your customers, trust with them, and awareness of the brand. It also creates a community around the brand, which is essential for its growth in the long run.

Here Are Some Ways To Use Social Media For Small Businesses

Use social media to connect with others in your industry or niche.

Share knowledge and advice that can help others in their business journey (e.g., how to write a blog post)

Share helpful tips related to your product/service offerings (e.g., how to make coffee using [insert product name])

Embarking on a career in digital marketing? Curious about the income potential? Our article on how much can I make from digital marketing provides an insightful overview of salary ranges and earning opportunities in various digital marketing roles.


By now, you should have a clearer sense of what digital marketing is and what it can do for your business. You’re also aware of the different types of jobs that exist within this field. 

If you want to get started in any of these professions, we recommend first figuring out which one best fits your interests and goals (and budget!). 

From there, make sure you have an idea of exactly how much it will cost before committing to any program or coursework, and don’t forget about those important certifications!

Further Reading

Coursera: Digital Marketing Salary Learn about the latest trends and insights into digital marketing salaries in various industries and regions.

CareerFoundry: Digital Marketing Salary Discover the average salaries for different digital marketing roles and how to negotiate better compensation packages.

Thinkful: Digital Marketer Salary Explore the factors that influence digital marketing salaries and tips to advance your career for higher pay.


How much can I earn in digital marketing?

The earning potential in digital marketing varies depending on factors such as experience, skills, and job role. Generally, digital marketing professionals can earn competitive salaries that range from entry-level to six-figure incomes for experienced specialists.

What are the highest-paying roles in digital marketing?

Some of the highest-paying roles in digital marketing include Digital Marketing Managers, SEO Specialists, and PPC Managers. These roles often come with additional responsibilities and expertise requirements, which contribute to their higher salaries.

How does location impact digital marketing salaries?

Salaries in digital marketing can differ significantly based on the location of the job. Major cities and tech hubs tend to offer higher salaries due to higher living costs and demand for skilled professionals.

Are certifications important for earning a higher salary in digital marketing?

Yes, certifications in digital marketing, such as Google Ads or HubSpot Inbound Marketing, can positively impact your salary. Certifications demonstrate expertise and dedication, making you more valuable to employers.

How can I negotiate a better salary in digital marketing?

To negotiate a better salary in digital marketing, research salary ranges for your specific role and location. Highlight your achievements and skills during the negotiation process and be prepared to justify your desired compensation based on market trends and your contributions.