If you’re a digital marketing agency owner, it can be hard to find new clients. You might find yourself asking: “How do I get my brand in front of potential clients?” or “What’s the best way to reach out to potential clients?” While there are many different ways to market your business, here are some of the most popular ones used by digital marketing agencies:
| Takeaways |
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| 1. Understanding agency operations is essential for |
| businesses seeking digital marketing assistance. |
| 2. Exploring how digital marketing works in the USA |
| can provide valuable insights for agencies. |
| 3. Diversifying revenue streams can help digital |
| marketing agencies thrive and succeed. |
| 4. Leveraging the power of digital marketing is |
| crucial for business growth in the modern era. |
| 5. Embracing digital strategies can help small |
| businesses overcome pandemic challenges. |
| 6. Further reading on client acquisition strategies |
| can benefit digital marketing agencies. |
Freelancing
Freelancing is a great way to get your foot in the door of an agency, or even just at a company you want to work with. It’s also a good way to learn more about the digital marketing industry and figure out which areas you’re most interested in.
Freelancing can give you experience with different kinds of clients, who may then be open to hiring you full time after they see what kind of work you can do.
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Content Marketing
Content marketing is a form of inbound marketing, which means that it’s a long-term strategy. It’s also an effective way to establish thought leadership and build trust with your audience over time.
When you’re working with a digital marketing agency, they need to know how you plan to use content marketing for your business so they can help you achieve those goals.
Speaking At Events And Conferences
Speaking at events and conferences is a great way to get in front of potential clients. If you speak on a topic that is relevant to your business, or relevant to your industry, it will be easier for people who attend this event to remember you.
You can also choose to speak about something more general, but still of interest within your field or industry. This can be an effective strategy because it allows you the opportunity to build relationships with other professionals in the industry who may not have otherwise considered working with an agency like yours before.
Regardless of which direction you choose when deciding on what topic might be most suitable for speaking at events and conferences, there are a few things that we recommend doing ahead of time:
Research similar speakers at past events so that you can see what topics they covered
Consider what topics other speakers might cover this year (and if those topics could work well with yours)
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Creating Online Courses And Podcasts
Now that you’ve done some research and understand your target audience, it’s time to create an online course. When creating an online course, you should consider the following:
- What is the best format for your content?
- How will you market this course?
- Who are your competitors in this space?
If there are any special requirements for your content, make sure that these are included from the beginning. Once you have decided on a format and marketed it appropriately (see below), then start looking for clients!
Social Media
Social media is a great way for digital marketing agencies to find clients. The benefits of using social media in this case include:
Free. Using social media is free, which means there are no costs associated with it. This is especially helpful if you just started your business and don’t have much money yet!
Easy. Social media isn’t overly complicated; anyone can do it with minimal training and effort required on their part (which makes it even more appealing).
Fast. You can get results from your online advertising quickly by reaching out directly to potential customers through social media platforms such as Facebook, Twitter, Instagram, and LinkedIn you’ll need some patience though!
Referrals From Current Clients
You can also ask your clients for referrals. Give them a reason why they should refer you, and let them know that their referral will be rewarded in some way.
After asking for referrals, follow up with the client to make sure they’ve used your referral form or sent your request to their network.
Then send a thank you message as soon as possible so the client knows how much you value their help. Lastly, look at what kind of rewards are available at your agency and consider rewarding these clients with something special (Cognito offers gift cards).
Partnerships
In addition to partnerships with other agencies, you can also partner with companies that have clients you want. This is especially helpful if the company has a lot of clients in the same industry as you and they’re happy with your work.
If a business is hiring someone for their marketing needs, it’s likely that they’ve already been working with a digital marketing agency for a while or are just looking for new options. If this sounds like something you might be interested in pursuing, there are a few things to keep in mind:
- Make sure your website looks professional and impressive (this will help build trust)
- Have a good portfolio (this helps demonstrate what kind of work you’re capable of)
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Writing A Book
Writing a book is one of the most effective ways to build your brand, establish yourself as an expert in your field, and help you attract new clients.
The first step to writing a book is deciding what you want to write about. If you’re trying to become known as the best person in your industry (or just looking for some extra income), then having an authoritative guide on whatever topic it is that people need help with can be very lucrative.
The second step is figuring out what format works best for this kind of content-maybe it should be an eBook or maybe something longer like a traditional print book.
This isn’t just limited to writing books either; any type of written content can be used as part of your digital marketing efforts if done right! For example:
Blog Posts – Blog posts are one of the best ways to build relationships with potential customers because they allow you space within their inboxes where they get regular updates from people they trust (you).
If this sounds familiar then congratulations because we have been using them ourselves since 2009 when our first blog post went live! It was titled “How To Avoid Getting Stung By A Bee On Your Face And Other Life Lessons From Our CEO Gary Vaynerchuk” because he didn’t know how else.
Networking Events
Another way to find clients is by networking at events. Events are a great way to meet new people and make connections, so they’re naturally a good place for you to find clients. You can go to events in your area or attend online events from the comfort of your own home or office.
If you’re just getting started with digital marketing, it’s likely that you don’t have many contacts yet but don’t worry! You can find networking opportunities through social media and by asking friends and colleagues if they know any businesses looking for marketing help.
Interview Series And Case Studies
Case studies are a great way to showcase your work, build trust and give potential clients a better idea of how you can help them.
They’re also a valuable tool for sales pitches: when it comes time for you and your client to discuss their goals and expectations, showing off case studies will make it easier for both parties to understand what they can expect from the partnership.
There are two main types of case study: writing blog posts, which highlight specific projects that have been completed by your agency; and video testimonials or interviews with clients who share their experiences working with you. These videos should be edited professionally so they look professional as well as informative and don’t forget good sound quality!
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Cold Calling And Emailing
Cold calling and emailing is a tried-and-true methods of finding clients. If you have a solid script, it’s easy to stay on track as you follow up with potential customers. Once you’re off the phone or out of the office, your next task is to track your cold calls and emails using a lead management system (CRM).
The CRM will help you keep track of who has responded favorably to your campaign, who hasn’t responded at all, and who might be interested in what you have but haven’t yet taken action on their interest.
As part of this process, it’s important not just for yourself but also for any sales team that represents your agency’s interests that they learn how best to use their CRMs so that they can better manage their leads while they’re in the field.
Seo, Sem, And Google Adwords
SEO, SEM, and Google Ad Words are all related, but they serve very different purposes. SEO is the process of improving your website’s visibility in search engines like Google. SEM is the process of paying for ads on search engines like Google.
And Google AdWords is Google’s advertising platform that allows you to create ads that people can see when they conduct searches using its search engine.
Paid Advertising On Social Media Networks
Paid advertising on social media networks is a great way to reach a targeted audience. The best way to do this is with Facebook Ads Manager, which allows you to target people based on demographics, interests, and more.
Linkedin Messaging And Inmail
LinkedIn is a great place to find new clients and prospects. There are several ways you can use LinkedIn for finding potential clients, but I’ll focus on two: messaging and InMail.
LinkedIn Messaging: Your first step is to get in touch with 100 people who match your ideal client profile (more on that below).
You can do this by searching through the site or using their advanced search function. Once you have your list of 100+ people, it’s time to start messaging them! While there are no hard and fast rules here, it is recommended that you try not to message more than five people at once and always include some kind of value in whatever message you send out (i.e., “Hey there!
I noticed that you work in the X industry and would love the chance to chat about how my company might be able to help the Y problem).
This helps build trust between the two parties without being overly aggressive or spammy; remember, most people don’t want unsolicited emails from businesses or agencies unless those businesses bring something valuable with them (which we will talk about later).
InMail: An alternative method for reaching out directly via LinkedIn is through InMail which allows users whose accounts have been verified as legitimate by LinkedIn itself rather than having their inboxes flooded with generic messages from strangers trying to sell them things they don’t need or care about.”
Consultations/Evaluations Free Of Charge
One of the best ways to find paid work is to offer free consultations or evaluations. You can offer these services on your website, in a newsletter, and during presentations.
For example, you could say something like: “We want to help companies like yours get more results from digital marketing. That’s why we offer free consultations/evaluations to help you find out if we’re a good fit for you.”
In this case, when someone takes you up on your offer, they’ll share some information about their business and goals so that you can see if there’s any potential for working together. If so, then ask them if they’d like to schedule time for an online meeting so that the two of you can discuss what needs improving in their current digital marketing strategy (or another area).
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There Are A Ton Of Ways To Market Your Digital Agency
While we’re not going to go into the specifics of every one of these methods, here’s a quick overview:
You can hire an SEO expert who will help you optimize your website for search engines.
You can use social media advertising (such as Facebook ads) to target specific audiences.
You can use Google AdWords to advertise on Google search results pages and YouTube videos.
Conclusion
In this article, we’ve covered the most popular ways that digital marketing agencies find clients. We hope you enjoyed reading it as much as we did writing it! If you found something useful in this post, please share it with your friends and colleagues.
Further Reading
How to Get Clients for Your Digital Marketing Agency: Learn effective strategies and tips for acquiring new clients and growing your digital marketing agency.
Get More Agency Clients: Discover proven techniques to attract more clients and expand your agency’s reach in the competitive digital marketing industry.
How to Get More Clients for Your Digital Marketing Agency: Explore actionable insights and tactics to increase your client base and drive business growth for your digital marketing agency.
FAQs
How can I improve client acquisition for my digital marketing agency?
To enhance client acquisition, focus on building a strong online presence, networking with potential clients, and showcasing your agency’s successful case studies and results.
What are some effective marketing strategies for attracting agency clients?
Effective marketing strategies include content marketing, social media advertising, email campaigns, and hosting webinars to showcase your agency’s expertise.
How do referrals help in getting more clients for a digital marketing agency?
Referrals can be a powerful source of new clients as satisfied customers are more likely to recommend your agency to their network, creating a positive word-of-mouth marketing effect.
What role does networking play in client acquisition for digital marketing agencies?
Networking is crucial for establishing relationships with potential clients, industry peers, and partners. Attending industry events and online networking platforms can lead to valuable client connections.
How can I stand out from other digital marketing agencies to attract clients?
To stand out, focus on your agency’s unique value proposition, specialization, and exceptional customer service. Showcase your expertise and provide case studies that demonstrate your agency’s success.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.