How Digital Marketing Can Be Used To Extend The Traditional Marketing And Promotional Mixes

Traditional marketing and promotional mixes are limited by their ability to scale up, reach out to new customers and build brand awareness. Digital marketing, on the other hand, offers many ways to take your campaign beyond traditional boundaries. 

You can extend your reach by using digital channels like social media, email marketing, or search engine optimization (SEO) that allow you to directly address potential buyers before they even enter your website. This article will discuss 15 ways in which digital marketing can be used as an extension of traditional methods:

Integrating Traditional Marketing With Digital Marketing A 360
1. Synergy of Marketing Mixes: Integrating digital marketing with traditional strategies can create a powerful synergy, maximizing the impact of marketing efforts.
2. Reach a Wider Audience: Digital marketing platforms provide access to a global audience, complementing the local reach of traditional marketing channels.
3. Enhanced Customer Engagement: Interactive digital marketing methods enable businesses to engage customers actively and build stronger relationships.
4. Real-time Campaign Tracking: Digital marketing offers real-time analytics, allowing businesses to track campaign performance and make data-driven decisions.
5. Cost-effective Marketing: Compared to traditional methods, some digital marketing techniques can be more cost-effective, making it accessible for businesses of all sizes.

1. Email Marketing

Email marketing is communication with customers via email. It is a type of direct marketing, and it allows senders to control the identity of the sender (from a domain name) as well as the form and function (HTML or plain text) of messages.

Email marketing can be used for brand awareness, generating leads, selling products/services directly, and collecting customer feedback. 

Emails are used because they are easy to create; they can be sent from anywhere in the world at any time of day; they are easy to track; they have high open rates if well-written, targeted and relevant; they use less paper than printed material does. 

There is no cost for the postage if you do not send out physical goods through snail mail like traditional direct mail would require all these reasons to make it attractive for small businesses trying to maximize their budget while still getting results!

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2. Social Media Marketing

Social media is a great way to reach people, build relationships and get feedback on your brand. It’s also a great place to get ideas for new content and get involved with your customers to build trust. 

One of the main reasons why businesses choose social media as their digital marketing strategy is because it can be used as an extension of traditional marketing and promotional mixes, including TV ads, radio spots, print advertisements, and billboards.

Using social media strategy can help you reach a bigger audience than ever before with minimal investment perfect if you’re working on a budget!

3. Video Ads

Video ads are a great way to show off your product or service. They can be targeted to specific demographics, such as age and gender. Video ads can also be targeted by search keywords, location, and interests.

Video is growing in popularity as an advertising medium because it has the potential to engage with viewers on an emotional level which is something other types of digital marketing cannot do. 

As people continue their search for entertainment online, video remains one of the most popular ways for them to find it (and if you’re reading this article then you know how much there is out there).

Video ad formats include Videos embedded in social media posts; pre-roll ads before other videos begin playing; mid-roll ads that appear during other videos’ playback; post-roll ads that play after another video finishes playing; etc.

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4. Blogs

Blogs are usually more informal and casual than other types of content, like articles or reviews. They are a good way to engage your audience and build trust with them on a personal level. 

They’re also an excellent platform for building new audiences through search engine optimization (SEO).

1 How To Use Blogs To Promote Your Business

You can use blogs to promote your business in several ways:

Write about industry-related topics that would be interesting to your target audience, while still being helpful at the same time, for example, sharing tips or advice on how they can achieve their goals using your products or services.

You can also write about issues relevant to your target audience, for example, if you sell gluten-free products then you could write posts about what lifestyle changes people need to make when they go gluten-free and how this will impact their lives if they don’t already have celiac disease (which is not always clear). 

This type of post could include information on how being gluten-free has helped someone personally overcome anxiety, depression, or another medical condition that affects mood/ emotions. 

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5. Webinars

Webinars are an essential part of any digital marketing campaign. They offer several benefits including:

Lead generation-Webinars are an excellent way to get your audience interested in your product or service, which is important because they’re more likely to buy something when they’re already engaged with you.

Trust building-A webinars can help you build trust with your audience by helping them learn from you and feel like they have access to information that will benefit them personally. By doing so, you’ll build brand recognition for your company that can be used for years to come!

Relationship building-By by engaging with people who attend webinars regularly via social media channels like Twitter or Facebook, for example, companies can increase their network of followers on these platforms! This also means there are more potential customers out there waiting for us-we just need someone to tell them about what we do first.”

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6. Podcasts And Interviews

Podcasts are great for reaching a large audience. They are also easy to create and distribute. Podcasting can be used to gain new customers and increase brand awareness.

Podcasting can help build trust in your brand by showing that you have expertise in your niche, as well as providing information that is relevant to their needs.

It is important to note that podcasting shouldn’t just be thought of as a way for businesses to advertise themselves (although it does serve this purpose). The main goal should be about sharing interesting content with the listeners so that they continue listening after the initial advertisement has been delivered.

7. Online Pr And Influencer Marketing

Online PR is a relatively new form of public relations, which uses online platforms and social media to reach out to target audiences.

Online PR has many benefits:

It can be used as an alternative or an extension to traditional media channels such as TV, radio, and print advertising (e.g., social media posts that include links to articles).

It allows you to engage customers directly through feedback, comments, and likes.

Online PR can also have challenges:

You need to invest time in building up your presence on social networks before you start getting results from them

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8. Website Design And Ux

Website design and user experience (UX) are two aspects that make up the overall user experience (UX). They both have a big impact on how people interact with your website, whether they’re customers or leads.

User interface design is all about creating interfaces for users to use to navigate through your site. It includes things like buttons, menus, images, and text boxes. 

While it mainly deals with visual elements of websites, UI designers also need to consider how easy it is for users to understand what they’re looking at (including its color scheme). 

In addition, they’ll need to think about whether any accessibility issues might affect certain groups of people who may have difficulty using certain parts of your site; this could include people with low vision or color blindness.

9. Mobile Optimisation

Mobile optimization is the process of making sure your website is mobile-friendly so that it can be easily accessed and viewed on any device. Mobile devices such as smartphones and tablets have become an integral part of people’s lives, which means that you need to make sure your content is available for people who are accessing it on their phones or tablets. 

It’s also important to note that Google has said that it will favor sites with mobile-friendly websites in search results for searches done from mobile devices over non-mobile-friendly sites.

10. Lead Magnet Or Lead Generation Offers

Lead generation is the act of collecting contact information from prospective customers. A lead magnet is a free offer that is used to attract leads and drive traffic to your website. The main purpose of lead generation is to get people interested in what you have to offer and then convert them into paying customers. 

Lead magnets are usually something like an ebook, video, whitepaper, or cheat sheet (which may be more geared towards B2B).

11. Seo (Search Engine Optimisation) And Ppc (Pay Per Click) Campaigns

Search Engine Optimisation (SEO) is the process of improving your website’s visibility in search engines, like Google or Bing. SEO is a long-term strategy that requires patience and consistency to be effective. It can take months for results to appear, but once they do, they tend to stick around for a while.

Since SEO takes time, it’s important not to get discouraged if you don’t see immediate results. If you have time on your side and are willing to commit resources towards improving your site’s ranking over time then this might just be the best option for you!

12. Social Media Advertising And Remarketing Ads

Social media advertising and remarketing ads are great ways to reach people who have visited your website but didn’t make a purchase or even those that have previously visited.

Remarketing is used by many companies as it helps them to increase their sales by targeting the specific audience that is most likely to buy their products. Social media remarketing allows you to target people with ads when they visit other sites on the internet, even if they don’t click on the ad the first time around!

13. Photo And Image Repurposing For Pinterest, Instagram, Facebook, Twitter Etc

When it comes to repurposing content for social media, it’s important to use the right type of image for each platform. For example, if you have a photo that would make a good Facebook cover photo but not an Instagram post, consider uploading it as an album cover rather than sharing it directly to your profile.

Here are some other tips:

Use the right size of images-You want people who view your posts on their phones or tablets (and search engines) to see clear images in their feeds without needing to zoom in or out. Make sure that all photos are within 1200 pixels wide by 628 pixels tall (3:2 ratio) or 1080 pixels wide by 538 pixels tall (16:9 ratio). 

Use smaller versions of those same images when posting them online as well. For example, if you use Instagram’s mobile app for your marketing efforts then try uploading 4:5 ratio square-shaped photos instead of 16:9 ratio landscape-shaped ones since Instagram automatically crops most landscape-shaped pictures into squares anyway. 

Also, keep in mind that some platforms like Twitter allow only three different sizes options so make sure whatever size you choose fits within those limits before uploading!

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14. Curated Content For Social Media Feeds E.G Linkedin Publishing Posts, Facebook Note Posts, Medium Posts Etc

The idea behind curated content is to share information that is useful and interesting to your target audience. This can be done in the form of a blog post, video, or infographic.

LinkedIn Publishing posts are a great way to reach out to professionals from different industries. You can choose who your audience will be by selecting the keywords associated with the topics that you want to cover, such as “marketing” or “social media”.

In addition, Facebook Note posts allow you to interact with people directly through comments and likes, unlike LinkedIn Publishing where only one person can comment on each post.

Medium posts are another great way of sharing insights into what has worked for your company in the past and why it was successful – this could include case studies or strategies which have been employed during previous campaigns etc…

You could also create podcasts like Quora where experts answer questions posed by other users on topics relevant to their interests- this helps build trust among potential customers since they feel as if they know what’s going on behind closed doors at your company!

15. Content Upgrades

Content upgrades, also known as lead magnets, are a great way to convert website visitors into leads.

In a nutshell, content upgrades are an extension of the content marketing strategy. They’re used to entice potential customers with something valuable in exchange for their email addresses. Content upgrades can be anything from a checklist or ebook to an audio series or video course. 

The key is that they provide value that encourages people to sign up and/or download it immediately after landing on your website or blog post.


In summary, digital marketing can be used to extend the traditional marketing and promotional mixes. It’s a powerful tool that allows you to reach potential customers in new ways, but it also has other benefits such as cost-effectiveness and flexible planning. 

So if you’re looking for an affordable way to promote your products or services online, there are plenty of options available, just be sure to consider what each one might entail before making your choice!

Further Reading

Benefits of Combining Digital with Traditional Marketing: Discover the advantages of integrating digital and traditional marketing strategies to enhance your marketing efforts.

Benefits of Combining Traditional and Digital Marketing for Businesses: Learn how the synergy of traditional and digital marketing can boost business growth and increase customer engagement.

Digital Marketing vs. Traditional Marketing: Understand the differences between digital and traditional marketing approaches, and when to use each to achieve optimal results.


What are the key benefits of combining digital with traditional marketing?

Combining digital and traditional marketing allows businesses to reach a wider audience through multiple channels, increasing brand visibility and customer engagement.

How can businesses leverage the synergy of traditional and digital marketing?

By integrating traditional marketing methods like print ads and events with digital platforms such as social media and email marketing, businesses can create cohesive and impactful campaigns.

What are the main differences between digital marketing and traditional marketing?

Digital marketing relies on online channels and data-driven strategies, while traditional marketing involves offline tactics like TV ads, billboards, and direct mail.

When should businesses prioritize digital marketing over traditional marketing?

Digital marketing is particularly effective for reaching tech-savvy audiences, targeting specific demographics, and measuring campaign performance in real-time.

How can businesses measure the success of their combined marketing efforts?

Utilizing key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement can help businesses evaluate the effectiveness of their integrated marketing strategies.