How Companies Are Using Location Data To Engage With Their Customers

Location data is one of the most powerful forms of customer data because it can help us understand our customers’ needs and interests. 

By using location data, we can better understand our customers and improve the quality of their experience at all stages in the customer journey. 

In this article, we’ll discuss how companies use location data to engage with their customers and how they’re using it to make their products better.

Takeaways
1. Location data enables personalized marketing.
2. Geotargeting enhances campaign relevance.
3. Proximity marketing capitalizes on physical presence.
4. Foot traffic analysis informs business decisions.
5. Privacy and data ethics must be prioritized.

Find Out Who The Key Influencers In Your Industry Are

You can also find out who the key influencers in your industry are by using social media to see what people say about your business. 

For example, if you’re a local restaurant owner and want to get more customer engagement on Twitter, use analytics tools like Google Trends or Followerwonk to understand which websites your target audience visits most frequently and then look at their profiles to determine who they follow. 

Then make contact with those people directly and try building relationships with them online.

You should also understand where your customers are located in order to properly engage with them. The best way to do this is by using analytics tools such as Google Analytics or Cloudflare that show where exactly traffic from different locations comes from (for example New York City). 

By understanding where these users live and work, brands can better understand their needs and subsequently tailor marketing efforts accordingly!

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Understand Your Audience And Where They Are Located

The first step in using location data to engage with your customers is understanding where they are located. This can be done in a variety of ways, including digital maps and cross-referencing device data. If you’re already collecting this information, great! 

Otherwise, consider adding it to your marketing strategy so that you don’t miss out on any valuable insights.

Once you know where your customers are located, analyze their behavior across different platforms. Which locations see the most foot traffic? 

How often do these customers visit? Does this change over time or across seasons? For example: In-store sales data shows us which stores have higher visitor frequency (less than 50 visits per month) versus high visitor frequency (over 100 visits per month). 

We then looked at how each store performed throughout the year and found that some locations were busier during certain times of year than others for example: 

In-store sales increased by 30% in December compared with November; however, only 5% more people visited during that same period.

Get To Know Your Competitors

One of the reasons why companies are increasingly turning to location data is because it can help them better understand their competitors. 

Knowing what a competitor does, where they’re located, and how they market themselves allows you to make informed decisions about your own business. 

This type of information can be especially useful if you’re launching a new product or service that could compete directly with one offered by an existing company.

In addition to learning more about your competition’s overall strategy and marketing tactics, location data also provides insight into where customers prefer to shop at certain times of day (or night). 

If the store next door has been open for decades but draws no foot traffic after 6 p.m., then maybe yours isn’t going anywhere either! 

Location data can also give clues about which locations are most popular among certain demographics so that when it comes time for strategic planning meetings later on down the road.

And believe me when I say they will come up sooner rather than later you’ll have plenty of options from which to choose based on real-world behaviors rather than just theory alone.”

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Establish A Customer Journey Map

Create a customer journey map. A customer journey map is a visual representation of how your customers move through the purchase cycle. It shows you how different elements such as channels, products, services and locations affect each other in the buying process.

Find out what you can do to improve your online presence. You may think that because people are browsing online rather than walking into your store, their experience will be similar no matter where they are but that’s not necessarily true! 

For instance, if someone has just been browsing on her phone but then decides she wants to buy something in-person at one of your stores later that day.

She could have a very different experience depending on whether it’s easy for her to find what she needs when she gets there (and vice versa).

Learn How To Target Your Customers Effectively

As you start to understand how your customers behave, you can begin to use this data to target them. To do this effectively, you need to consider their location, device, and time of day.

Location: Where are they? Where do they spend most of their time? Do they tend to move around a lot or stay in one place for long periods? What geographic areas are important for your business (e.g., major cities).

Device: What kind of device do they use when accessing your website or app (e.g., mobile phone vs tablet).

Time of Day and Day Of The Week: When is there a spike in activity from certain customers? Are these spikes correlated with certain seasons or specific events that are happening during those times (i.e., holidays, sporting events, etc.) 

It’s important not just from an engagement perspective but also from an operational standpoint – if we know our users are more likely going on vacation during July then maybe we should schedule maintenance at another time during the year.”

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Know Which Devices To Advertise On

To use location data effectively, it’s important to know which devices your customers are using and what they’re doing on those devices. The more you know about your customers’ mobile habits, the better able you’ll be to reach them when they’re ready to make a purchase.

At the most basic level, this means understanding whether a given customer owns an Android or an iPhone. 

You can also look at what type of apps people with those devices tend to download (e.g., games versus productivity apps) and their average rating for certain apps across different platforms (e.g., Google Maps vs Waze). 

Not only does this help company determine which platform(s) their target audiences prefer; it gives them insight into what kind of messaging resonates best with each group.

Once you’ve identified your target audience’s preferred device(s), it’s helpful to understand how other brands are reaching them across those channels and how successful they’ve been doing so thus far.

Use Location Data To Understand Customer Behavior Across Different Platforms

The bottom line: you can use location data to understand customer behavior across different platforms. For example, you may have a customer who uses the app on their phone but rarely logs in to your website and vice versa. 

This is useful information that helps you target your customers effectively and know which devices to advertise on. 

By using digital maps, you can guide customers toward your physical location by sending them notifications about nearby events or specials at nearby stores when they open their app or browse the web at home.

Use Digital Maps To Guide Customers Towards Your Physical Location

As your customers’ behavior shifts online and on mobile, it becomes more important than ever to understand how they interact with you and each other. If you want to engage with the right people at the right time, then location data is one way of doing this.

Here are five ways that companies are using their location data:

Use digital maps to guide customers toward your physical location. Understanding where potential customers are located is key for a business that relies on foot traffic or sales by appointment. 

Using digital maps, businesses can get an up-to-date picture of who is visiting their website and where they live so they can better tailor marketing efforts and offer more relevant service options (such as same-day delivery).

Use metrics like dwell time, engagement and visitor frequency to measure customer experience in-store.The more a customer knows about the product or service before purchase (i.e., through reviews), the more likely they will be satisfied after making their purchase decision.

As such, retailers/service providers must provide accurate information about what consumers can expect from them when entering into new relationships–whether these involve purchases or booking appointments/tours, etc…

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Measure Repeat Vs New Foot Traffic

The second way location data can help you improve your marketing and customer engagement is by measuring repeat vs new foot traffic.

To expand the reach of your business, you must get your content in front of as many people as possible. But how do you know whether the same customers are seeing it?

By understanding customer behavior across different platforms, businesses can better tailor their messaging to the right audience. For example, at one point in time, we had a client who was running a promotion through Facebook ads that brought users directly into an online store. 

This client was able to see that 6% of its unique visitors were returning for another visit within 24 hours a great indicator that there’s room for improvement when it comes to acquisition efforts.

But this number went up significantly once they added Google Maps directions for their physical location (The maps feature led users directly from the ad or email into the store).

Use Metrics Like Dwell Time, Engagement, And Visitor Frequency To Measure Customer Experience In-Store

Let’s say you have a store and you want to measure how well your customers are experiencing it. You can use metrics like dwell time, engagement, and visitor frequency to do so.

Dwell time is the amount of time spent in a location in other words, how long a customer stays in your store or venue. Engagement refers to the number of interactions that occur during their visit (whether that’s purchasing something or playing a game). 

Visitor frequency measures how often someone visits your business; for example, if they come once every six weeks but spend more than five minutes on each visit, then they’re considered frequent visitors.

Finally, there’s overall customer experience: it’s not just about one of these three things; it combines all three into one total metric that tells marketers whether they’re delivering an exceptional experience or not.

Create Digital Check-In Opportunities With Geo-Based Rewards

For example, if you run a store, you could encourage people to check in at your location by offering certain rewards for doing so. You can also use this strategy when you’re working with local businesses or brands. 

For example, if someone goes to a restaurant and checks in on Facebook while they’re there, the business could reward them with a discount or free item. 

This creates an incentive for customers to share their experiences when they visit your store or business and increases their likelihood of coming back again!

Use geo-based rewards to encourage customers to share reviews about you online: 

Rather than simply asking people whether they’ve had good experiences with your brand/store/business (which is likely already known).

Provide them with an incentive like cash back or free merchandise if they leave positive feedback online after visiting one of your locations! 

Giving out free stuff every once in a while makes people feel valued as customers; it’s much more exciting than just giving away generic coupons from time to time instead.”

Promote Online Reviews About Your Local Store On Your Website

You can also encourage customers to share their experiences with you by tagging or mentioning your business on Facebook and Instagram. 

If a customer uses geo-based content such as hashtags, mentions, check-ins or location data to post a photo on social media, they should be rewarded for their loyalty. 

For example, if they tag their local store in an Instagram post showcasing what they bought there (and tagging the company), they could receive promotional offers from the brand.

By enabling customers to share photos of themselves enjoying products at your store throughout the day on social media, you will get instant feedback from them about their experience at your location. 

This not only helps you understand how well you’re engaging with customers but also gives them an opportunity for real interactions within the community that makes up social media networks like Facebook and Instagram.

Another way businesses are using location data is through digital check-in opportunities with geo-based rewards where users can earn points when they visit specific locations.

Such as restaurants or stores based on proximity within a certain radius around those venues using mobile apps like Foursquare​. 

These online tools work together with other technologies like Bluetooth Low Energy (BLE) beacons which broadcast signals through Wi-Fi networks at low power levels allowing devices nearby ​the capability of connecting without needing passwords​to interact directly with each other without any human intervention required – including payment transactions!

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Encourage Customers To Share Their Experiences By Tagging You In Social Media Posts On Facebook And Instagram

Encourage customers to share their experiences by tagging you in social media posts on Facebook and Instagram.

There’s a reason why digital map is so prevalent on the internet: people like using them. No matter what they’re searching for, they want a visual representation of where they’ll be going, how far away it is, and how long it will take them to get there (assuming they’re driving).

Because of this, digital maps are an excellent way for businesses to show off their locations and encourage foot traffic during off hours by displaying information like business hours and special offers. 

If you have more than one location, make sure each location has its unique URL so that people can find out exactly where they need to go when looking at your website or landing page!

Outline Benefits Of Becoming An Online Member Of Your Local Store

Online memberships are a great way for retailers to engage and retain their customers, but they also provide many other benefits. For example, as an online member of your local store:

You can receive exclusive offers that aren’t available to non-members. This may be free samples or coupons for discounts on certain items.

You get access to exclusive content such as behind-the-scenes videos or interviews with your favorite brands’ employees. These videos might even include footage of new products that haven’t yet been announced publicly!

You earn rewards points every time you make a purchase in-store or online, allowing you to earn free stuff faster than usual (and get cool stuff that would otherwise cost money).

When sales happen on merchandise from participating stores through the membership program portal, these sales will also be notified through email so members don’t miss out on any savings opportunities!

Online member events give people like us an opportunity t meet up face-to-face at places like Whole Foods where we live nearby; these meetings are also great ways for us all to share ideas about how we can improve our lives by eating healthier foods while saving money doing so.”

Conclusion

By understanding your customer’s behavior, you can create a more personalized experience that leads to increased engagement with your brand. We hope these tips have given you some ideas on how to leverage location data in order to achieve this goal!

Further Reading

Location Data Use Cases for Marketers: Explore various applications of location data in marketing campaigns.

Utilizing Location Data in Marketing Strategies: Learn how to effectively integrate location data into your marketing efforts.

Enhancing Campaigns with Location Data: Discover how location data can aid in acquiring new customers and expanding marketing campaigns.

FAQs

How can location data be used by marketers?

Location data provides valuable insights into consumer behavior and preferences, enabling marketers to create targeted and personalized campaigns.

What are some common use cases of location data in marketing?

Location data can be used for geotargeting, proximity marketing, foot traffic analysis, and understanding customer journeys.

How does location data help in acquiring new customers?

Location data allows marketers to identify potential customers based on their physical behavior, enabling them to tailor their campaigns to reach a relevant audience.

How can businesses expand their campaigns using location data?

By analyzing location data, businesses can identify new market opportunities and refine their campaigns to suit specific geographic regions.

Is privacy a concern when using location data for marketing?

Yes, privacy is a concern. Marketers must handle location data responsibly and ensure compliance with relevant privacy regulations to protect consumers’ information.