Content marketing is the key to growing your business. It’s an effective way to reach and engage with your target audience while also building trust and credibility over time. But creating quality content isn’t always as easy as it sounds.
So what do you do when you want more traffic and more leads but just don’t have enough time or budget? Don’t worry! We’re here to help you boost your content game with 20 new strategies that will make your efforts more efficient than ever before:
| Key Takeaways |
|---|
| 1. Learn actionable content marketing tactics. |
| 2. Understand how to implement them quickly. |
| 3. Enhance your content strategy for better results. |
| 4. Get inspired to create engaging content. |
| 5. Gain insights into immediate marketing improvements. |
Use Video To Create Engaging Content
One of the most impactful methods you can use to create engaging content is by creating videos.
When done right, they can be a powerful tool that helps you connect with your audience in an emotional way and help them learn more about what you do. And it’s not too hard to get started:
Use a video hosting platform like YouTube to upload your videos for free. You can also use other platforms like Vimeo or Wistia if you want more control over how people view or share your videos (you’ll need to pay for these services).
Create videos using tools like Powtoon or VideoMakerFX that make it easy for anyone with limited video editing experience (or none) to quickly create simple but effective animated explainer videos that walk viewers through whatever content they’re trying to communicate.
From how-to guides on how to fix cars, build houses and bake cookies; selling points about why customers should buy insurance from them instead of another company; why a company’s product is better than competitors’ offerings…you name it!
Just choose the template (or design) that suits your needs best then start adding text boxes where necessary so people know what kind of information belongs there before hitting record button on screen recorder software application
In the world of content marketing, it’s essential to understand how to get a high ROI from your content. Implementing effective inbound marketing tactics can significantly contribute to the success of your content strategy.
Share Your Expertise And Knowledge Through Free Webinars
You can use webinars to share your expertise and knowledge, build your brand, connect with like-minded people, build relationships and grow your list. And then you can sell products or create a community.
It’s no wonder that webinars are one of the most popular forms of content marketing in today’s world.
A webinar is an online presentation tool where presenters can interact with attendees via audio and video. The presenter typically uses slides to guide attendees through the presentation while they ask questions at various points in time during the session.
It’s also possible for attendees to submit questions before or during the presentation if they have any queries they’d like answered by their fellow participants.
Guest Post On Reputable Authority Blogs With High Domain Authority
Guest posting has long been one of the most popular content marketing strategies. It works for so many reasons and on so many levels.
It’s a way to build your audience, attract new customers, promote your brand and company, position yourself as an expert in your field, get backlinks that can help boost organic rankings in search engines (which is important for SEO), and more.
It’s also a great way to establish yourself as an authority figure within your industry or niche because it gives you exposure on another site someone else’s blog.
Even though you’re not directly selling anything on these sites (and they likely won’t even allow you to do so), having a presence there makes it easier for people who visit those sites to see who you are and trust what you have to say about whatever topic they read about there.
The best part? Most people don’t realize just how much guest posting has helped them make money online until later down the line when they look back at their success stories!
Creating a well-structured content ladder can bring you a range of benefits, some of which might surprise you. Learn more about the surprising benefits of a content ladder and how it can enhance your content marketing efforts.
Partner With Influencers To Create Awesome Content
Partnering with influencers to create content is a great way to expand your reach, build trust with new audiences, and grow your brand.
To succeed at this tactic, you need to find influencers who have followings that align with yours.
If you’re an accounting firm, for example, partnering with an influencer who has a following of software engineers would likely be less effective than partnering with someone whose followers are all small business owners.
Don’t just partner for the sake of it; find someone who shares similar values and beliefs as yourself. If they don’t share those values or beliefs then why would their audience trust what they say?
Write in-depth, Jam Packed eBooks
A great way to get your audience to engage with your content is by creating in-depth, jam-packed eBooks. These are great because they allow you to cover a lot of ground and provide readers with a lot of value.
For example, if you want to write an eBook on how to improve the SEO rankings of your website, create one that’s well organized (with a table of contents and index) and longer than 10,000 words (just Google “word count”).
It should also be well-written with no spelling or grammar mistakes.
Create Kindle And/Or Paperback Books With Your Content
You can create Kindle books or paperback books with your content.
Kindle books are read on any device with a Kindle app and can be bought for less than paperback books. You can also make them free if you want to build more email subscribers (this is called Kindle Unlimited).
Paperback books must be purchased, but they cost less than Kindle eBooks and they have the potential to generate more revenue if sold back to Amazon when finished reading.
Develop An Online Course With Your Content
An online course is a great way to engage with your audience, build trust and authority and make money.
You need to develop a course that makes sense for your audience. You should start with what you know best, meaning the topics on which you have solid experience. Then proceed in this order:
Research your topic in depth. What do people want to learn? What are their biggest challenges? What are their questions? What are some of the common misconceptions about the topic? What would they find most valuable in learning more about this subject matter?
Create content around those topics blog posts, webinars, or articles, and use them as part of your course materials (you can also repurpose old content or create new video clips).
Make sure that all material is well-written and organized logically (for example, don’t put unrelated information together). Also, make sure there is enough variety within each lesson plan so that students won’t get bored or confused during their learning process.
Have you ever wondered about the buzz around inbound marketing? Dive into our article on why inbound marketing matters and gain a clear understanding of its significance in today’s business landscape.
Offer A Free Downloadable Cheatsheet Or Toolkit Related To Your Topic
Whether your content is about SEO, social media, or even something more obscure like blogging for law firms, you could likely benefit from offering a free cheat sheet for your audience.
Cheat sheets are simple and easy-to-use guides that can save people time by giving them the tips and tools they need to succeed in their field.
They also allow you to build trust with potential customers because they demonstrate that you value their time and want them to have access to valuable information at any given moment. To get started on creating your cheat sheet:
Brainstorm some ideas based on what’s worked well for others in your industry who offer this type of content (this is where BuzzSumo comes in handy again)
Create an outline of what topics will be covered by each section within the guide you may want separate sections for “Do This First” vs “Next Steps” depending on how much detail each point requires
Write the actual guide by outlining each point in bullet form with supporting details after each point
Create A Fun Quiz That Gives Results Based On A User’s Answers
Use a tool like Quizizz to create your own, or find one that already exists and edit it to fit your needs. For example, you could create a quiz that tests people’s knowledge of content marketing trends, which could then be used as inspiration for new blog posts or articles.
Another idea is to ask your audience questions about themselves so that you can publish the results in an infographic and ask them to share their findings with their friends!
This tactic can be used in two ways: 1) use the results as content directly (for example, if people give wrong answers), or 2) use them indirectly by creating more quizzes based on these faulty answers (i.e., “What Happens When You Share Incorrect Information?”).
Add Buyer Personas To Your Content Marketing Plan And Strategize Around Them
When it comes to content marketing, the first step is understanding your target audience. You need to know who they are and what their goals are but since you can’t ask them what their individual needs are (yet), you have to figure it out yourself.
The best way to do that is by creating buyer personas: fictionalized representations of your ideal customer based on research and insights from existing customers or prospects.
These profiles should provide enough detail about who these people are so that you can write a copy for them without having met them in person.
They should also give examples of the types of problems they face so that when you’re brainstorming content ideas, they’ll come directly from the feedback provided in your buyer persona profiles.
Embarking on the journey of inbound marketing can seem overwhelming, but fear not! Our guide to 16 simple steps to inbound marketing will break down the process into manageable tasks, ensuring your success along the way.
Publish A Podcast Series Regularly About Topics Related To Your Niche Industry Or Blog Theme
Now that we’ve covered some of the best content marketing ideas, let’s talk about how you can steal these tactics and use them for your own business. The first big takeaway is that there are many different ways to create content for your website, and one size does not fit all.
You may need to try several different types of content before you find one that works well for you (and your audience).
This also means that there will be some stuff you have to do over again if things aren’t going as planned. So don’t get discouraged when something isn’t working right away; just keep trying new things until something sticks!
Use Data From Google Analytics To Get Insight Into The Types Of Content That Perform Best For You And Plan Future Strategy Accordingly
When you know what content performs best, you can adjust your strategy accordingly. For example, if your blog posts with video embedded tend to perform better than those that don’t have video, then it makes sense for you to include videos in future posts.
If there are types of content that perform poorly or not well enough to justify their existence (for example, a certain type of blog post), then it’s not going to be worth it for you if they’re not bringing in any revenue.
Try Out Different Types Of Content Like Infographics, And Data-Driven Reports, Etc. And Analyze Their Performance With Google Analytics. Then Use That Information To Improve Your Content Strategy
Google Analytics is a great tool that can help you see how people are engaging with your site, including what pages they visit most often on your website, which search terms they’re using to find it, and which devices or browsers they prefer to use when visiting it.
Research Hashtags Related To Your Industry Or Blog Topic With Tools Like Hashtagify And Find Ways To Incorporate That Expression Into Your Social Media Strategy. This Can Help You Attract New Followers In Your Niche
Use hashtags in all of your posts as a way of promoting more engagement, and also consider posting them on Twitter and Instagram as well as other platforms.
Posting images that are designed around a particular hashtag is also a great way to get people talking on social media about what it is that you’re trying to promote.”
Curious about the concept of inbound marketing and its relevance to your business? Explore our article on what is inbound marketing and why it’s important to your business to gain insights into this transformative approach to attracting and engaging customers.
Conclusion
Content marketing is one of the best ways to grow your blog or business. The tactics listed above can help you get started with this strategy. We hope these tips will motivate you to create awesome content that engages your audience and drives traffic back to your site.
Further Reading
Content Marketing Ideas: Explore a comprehensive collection of creative content marketing ideas to spark your next successful campaign.
Content Marketing Strategy Guide: Dive into this guide to develop an effective content marketing strategy and enhance your brand’s online presence.
7 Content Marketing Tactics for Small Businesses: Discover seven actionable content marketing tactics tailored for small businesses seeking growth and engagement.
And here’s the FAQs section with 5 questions and answers:
FAQs
How can I come up with engaging content marketing ideas?
Generating engaging content marketing ideas requires a mix of creativity and understanding your audience’s needs. Start by conducting research to identify trending topics and pain points relevant to your niche.
What are the key components of a successful content marketing strategy?
A successful content marketing strategy encompasses defining clear goals, identifying target audiences, creating valuable content, distributing it through relevant channels, and analyzing performance for optimization.
Can small businesses benefit from content marketing tactics?
Absolutely! Content marketing offers cost-effective methods for small businesses to showcase their expertise, build brand awareness, and engage with their target audience on a personal level.
How can I ensure my content stands out in a crowded digital landscape?
To make your content stand out, focus on producing high-quality, unique, and valuable content that addresses your audience’s specific needs. Utilize visually appealing elements and compelling storytelling to capture attention.
What role does automation play in content marketing?
Automation can streamline content distribution, social media scheduling, email campaigns, and more. It allows marketers to maintain a consistent online presence while freeing up time for strategic planning and creativity.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.