Upwork is a freelancing platform that allows companies and individuals to connect with one another. If you’re looking for work, you can post a profile on the site and wait for potential clients to contact you. If you need help with your business, Upwork will connect you with freelancers who specialize in the services that fit your needs.
Today we’ll be covering how to make Upwork work for you: whether that means finding jobs as a freelancer or securing new clients as an employer.
Takeaways |
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1. Upwork can be a lucrative platform for freelancers. |
2. Building a strong freelancer profile is crucial. |
3. Tailor proposals to stand out from the competition. |
4. Set competitive rates based on market trends. |
5. Maintain a positive reputation for more opportunities. |
1. Create A Profile
Your profile is the first thing potential clients will see when they’re browsing for freelancers to hire, so make sure yours is as polished and professional as possible.
The most important thing to do is choose a good photo of yourself and then make sure it’s actually you in the photo! Don’t be tempted to use stock photos or photos of other people, as this might raise red flags among potential clients (and Upwork may even reject your profile).
For tips on picking a great headshot, check out our post about how to take great LinkedIn headshots here!
Next up: write an engaging bio that explains who you are, what your experience level is with various skillsets (more on that later), and why people should hire you over other freelancers on Upwork.
You might also consider adding some personality into your bio by including something quirky about yourself or one of your hobbies; this can help drive home the point that this isn’t just some random person it’s *you*.
Finally, don’t forget about setting rates for different types of projects; more info on how to pick those rates later on in this post!
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2. Figure Out Your Niche And Focus On It
Once you’ve got your foot in the door, it’s time to figure out exactly what it is you want to do and who wants to hire you for those services. The best way I know of doing that is by asking yourself some questions:
What do I want my business to be about? What niche am I going after?
What skills or experience do I have that make me well suited for this particular niche/job description? If none of them are relevant, how can they be made more so? Can I get any training courses or certifications that would help me better serve this clientele (or whatever other industry needs exist)?
How much time do I have available each week/month/year in order to perform these tasks without neglecting family life (remember: freelancing means having a flexible schedule).
If the answer isn’t “all day every day,” then how much can realistically be squeezed into whatever hours are available before needing another source of income like a second job or side hustle gig elsewhere on Upwork itself (which brings us back full circle again).
3. Wait To Bid On Jobs Outside Of Your Niche
Bidding on jobs outside of your niche is a good strategy if you want to keep your portfolio diverse. However, be careful not to bid on jobs that don’t fit with what you do or are just going through the motions.
You can apply for jobs that are completely out of scope for you, but only if they excite or intrigue you in some way.
If a job comes up that doesn’t fit into any specific niche (such as logo design), start by looking at what other freelancers have done for similar projects and check out their portfolios first before deciding whether or not to bid on the job yourself.
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4. Be Realistic About Rates, But Underpromise And Overdeliver
Realistic Rates
Upwork has a pretty decent hourly rate, but it’s important to be realistic about your skills and experience when setting your rates there. If you’re new at something, don’t expect to get paid $50/hour for it you’ll be disappointed if you do.
Instead, make a plan for how you’ll increase your rate over time as you gain more expertise and clients find out about your abilities.
Eventually, this will lead to higher-paying projects that allow for more flexibility in your schedule and provide opportunities for growth instead of being shackled by low paychecks (and yes, there are plenty of those).
Underpromise And Overdeliver!
This may sound like an obvious tip but it’s one that lots of people forget when they’re starting out freelancing on Upwork: underpromise what the project will take (i.e., “I can finish this in three days tops!”), then deliver it within two or three hours of the deadline day because hey you’re awesome!
You’ve already done half their job for them so why wouldn’t they want to keep giving work? Explain why extra days were needed if possible;
Sometimes clients just need more time than expected before making decisions about requests from other freelancers who had promised less than what was actually delivered by yours truly…which brings me back around again: honesty helps everyone understand each other better in these situations!
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5. Don’t Get Discouraged If Jobs Don’t Work Out, And Don’t Give Up After A Negative Review From A Client
Remember that not every job will work out. If it does, great! If it doesn’t, don’t let it get you down. It’s not necessarily a reflection on your skills or how well you can work with clients; sometimes things just don’t work out for the best.
Don’t let a bad experience ruin working with a platform like Upwork because there are so many more good experiences to come (and even more good ones if you continue to grow as an independent contractor).
You should also take negative reviews from clients with a grain of salt you can always learn something new from them! When they mention something they didn’t like about your performance, ask yourself why they would have felt that way and try to improve in those areas next time around.
No matter how much effort or time went into completing the project, if the client isn’t happy then there isn’t really anything else left for either party to do but move on and find someone else who fits their needs better. Don’t take negative reviews personally, they’re just one person’s opinion after all!
6. Continue Raising Your Rates As You Gain Experience And Expertise In Your Niche Areas
You will probably want to raise your rates frequently, but you should do so while keeping in mind any negative reviews. If you’re getting a lot of complaints from clients, it may be time to hold off on raising them.
However, if there are many positive reviews and people are consistently happy with your work, it might be worth pushing for more money.
Still, don’t just go for the highest possible rate without considering what the market is willing to pay for your services.
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7. Of Course, Find Other Outlets For Gaining Clients!
Now that you’ve built your Upwork profile, it’s time to go out and get clients. Of course, there are other ways to find clients besides Upwork. Here are some of the most common methods freelancers use:
Find Other Outlets For Gaining Clients!
Are there any local businesses or services that might want to hire you? Perhaps a friend or family member has a business they’d like to hire you for. If not, try finding new freelancing sites where people can post their projects in need of help.
You could even look for mentors who have been through what you’re currently going through and ask them if they have any recommendations on where else to look for work.
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Hone In On A Niche Industry One With Lots Of Potential Customers
The more effort you put into marketing yourself as an expert in this particular field/industry, the more likely it is that others will notice this quality about yourself and want someone just like them (you). And once those types come knocking at your door without even having made contact first…then we’ll talk again later!
Freelancing Through Upwork Or Similar Sites Can Be Really Great
Freelancing through Upwork or similar sites can be really great, but you need to take it seriously and make sure to put forth the effort and thought into it. That means being thoughtful about how you approach the platform, and you’ll be more likely to succeed.
Here are some things that I’ve found helpful in my own experience:
Keep Your Profile Up-To-Date
Make sure that all of your information is accurate (your location, experience level) and up-to-date (your resume). If they don’t have any content on there yet because this is their first time using Upwork, consider adding a screenshot of their LinkedIn profile along with a link back to their CV so potential clients can see what else they have done in the past.
This will help them get more work done faster!
Make sure that everything else they do online matches their brand identity
Further Reading
How to Freelance on Upwork: A comprehensive guide to starting your freelance journey on Upwork and maximizing your success on the platform.
How to Make Money on Upwork: Discover valuable tips and strategies to boost your earnings as a freelancer on Upwork.
How to Get Jobs on Upwork: Learn effective methods to land high-quality jobs and stand out from the competition on Upwork.
Frequently Asked Questions
What Is Upwork?
Upwork is a freelancer marketplace that helps businesses find the right talent to complete projects. Businesses post job listings, and freelancers fulfill those jobs by submitting proposals and completing work.
Both sides can review each other’s performance and feedback with positive or negative ratings, which helps establish trust between clients and freelancers. It’s free to sign up for an account (you may need to provide government identification), but there are fees associated with getting hired on Upwork (more on that below).
Is It Possible To Make A Living On Upwork?
Yes! There are thousands of successful Upwork success stories out there many people have earned six figures working full-time on the platform over multiple years.
But it does take time and dedication; you won’t become rich overnight just by signing up for an account. And remember: it’s still just one tool in your freelance arsenal don’t forget about other sites like Fiverr or TaskRabbit as well!
If You’re Not A Writer, Can You Still Freelance On Upwork?
Yes! The skills required to be successful at Upwork are not exclusive to writers. You can offer your services as anything from an accountant to an event planner.
How Much Can I Expect To Make?
That depends on how much time and effort you put into it. However, the average hourly rate for freelancers on Upwork is around $20-$25 per hour.
Are There Tax Implications When Working With Clients Through Upwork (Or Similar Platforms)?
There are no taxes withheld from payments made by clients through Upwork or any other platform; however, this does not mean that it isn’t important for freelancers who take money through these platforms as business income!
If you have questions about what forms need to be filled out or whether or not taxes should be paid on income earned through these types of jobs/projects, please consult with your accountant immediately – they will know best how things work where they live too!
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.