If you’re considering going to college for digital marketing, you might be worried about whether it’s worth going without knowing if it will help your career. If so, don’t worry!
There are plenty of reasons why having a degree will help you become a better marketer and get the job that you want. Here are just some:
| Takeaway |
|---|
| A degree is not always necessary for a career in digital marketing. |
| Practical skills, certifications, and self-learning can be valuable alternatives to formal education. |
| Building a strong portfolio and networking are essential for showcasing your expertise. |
| Continuous learning and staying updated with industry trends are crucial for success. |
| Emphasize your results and achievements to demonstrate your capabilities to employers. |
You Are Not A Expert Yet
You are not an expert yet. You don’t have to be, but as you build your career in digital marketing you need to keep learning and growing.
Not just about the industry or your company’s specific needs, but also about how to think critically about where the industry is going and what that means for future opportunities.
Discover why getting a digital marketing certificate is a game-changer for your career. Our insightful article on obtaining a digital marketing certificate provides expert advice to help you excel in the competitive digital landscape.
You, Will, Be Well Rounded In Your Job
In this industry, you will learn about different aspects of digital marketing and what each one means. You will also learn about the different types of digital marketing jobs that are out there.
Not only that but you can even get a better idea of which companies need these types of professionals.
No doubt having a degree in this field will help you to be more valuable when it comes time for hiring managers to look at your resume or application materials.
You, Will, Get To Touch All Areas Of Marketing
You will get to touch all areas of marketing. Whether you want to focus on traditional or digital marketing, you will be able to learn about it in a more structured environment than if you were working in the field.
If you are interested in learning more about advertising, then this could be a good option for you.
You will also have the opportunity to learn from experienced professionals who can teach and mentor students on how they go about solving problems with their clients and customers.
Your teachers are people who are currently working in the industry so they know what’s going on at all times which makes them great teachers!
You Can Learn How To Market The Best Way
The answer to this question is yes, but only up to a point. If you lack the work experience and education that employers expect, then it’s going to be that much harder for you to get hired at a digital marketing agency or freelancing job.
However, as long as you have some experience in digital marketing and can show that you’re capable of doing good work (and your portfolio proves it), then this shouldn’t be an issue for you when applying for jobs in digital marketing.
Wondering if a degree is the only way to enter the world of digital marketing? Find out the truth in our comprehensive guide on landing a job in digital marketing without a degree. Unlock new opportunities and unleash your potential in this dynamic industry!
You, Will, Know What Is Important
You will know that the things that are most important in your life are not always the things that make you money or get you lots of likes on Facebook. You will learn how to prioritize your tasks and choose which ones you want to focus on.
You may choose a different set of priorities than someone who has a different background from yours (whether they went to college or not). That’s okay!
For example: if one person wants to be recognized for their work in their industry and another person wants more free time with friends and family, either goal can be achieved by prioritizing differently.
Both people could earn $75k per year doing digital marketing jobs but one would spend 4 hours each day working while the other would only need 2 hours per day working because they have figured out how not only what they value most but also how much time it takes them personally for them achieve these goals at their current level of skill development.
Marketing Is Complex Now More Than Ever
Marketing is complex now more than ever. Just think of all the channels and platforms available to you, all the options you have, and then throw in the number of people and data points involved. If that doesn’t scare you, it should!
When it comes to digital marketing (and even traditional marketing), there are a lot of moving parts.
It’s very easy for things to get out of control if you’re not careful about how your team works together or how often they meet up to discuss what’s happening in their respective departments.
You need someone who understands how everything fits together so they can help keep everyone on track with their responsibilities and that means understanding what specific skills each person needs for them all to work together smoothly.
Marketing Is Changing Every Day
Digital marketing is changing all the time. There’s always something new to learn and that’s why you need to keep your skills up-to-date. With this in mind, here are the most important things to know about digital marketing:
The most important thing to learn in digital marketing is how it works and how it relates to other types of advertising like traditional media (TV, radio, magazines) or direct mail.
The most important skills for anyone working in digital marketing are creativity with an eye for design; writing copy that converts; understanding analytics; knowing how people buy products online so you can write more effective ads.
Learn why enrolling in a digital marketing course can be a catalyst for your professional growth. Check out our in-depth blog post on the importance of taking a digital marketing course to equip yourself with the latest skills and strategies to succeed in the digital realm.
College Is Worth It
College is a great way to learn about the world. You’ll be exposed to new ideas and ways of thinking that you wouldn’t have been able to experience otherwise.
The college will also help you figure out what it is that you want to do with your life, which can be helpful as you try and figure out which career path is right for you.
A degree in digital marketing makes sense if this is something that interests you because it gives students an understanding of how businesses use technology in their marketing strategies.
Degrees Matter For Digital Marketers
- You need a degree to get a job.
- You need a degree to get hired.
- You need a degree to get promoted.
- You need a degree to get a raise (or at least be considered for one).
And if you have the same job title as someone who doesn’t have a Bachelor’s Degree, but they do not have their Bachelor’s Degree.
Then chances are that person will probably make more money than you in your position because they can market themselves better and/or know more about the field than you do (yes, this is true for all employers).
Popular Companies Hire College Grads For Digital Marketing Jobs
The fact that the top companies in the world are hiring college graduates for digital marketing jobs is a good sign for your career. While there are many ways to get into the industry, having at least some kind of degree can be a great advantage when competing for jobs.
Businesses Don’t Trust Degrees Less. They Just Trust Skills Less
According to the Harvard Business Review, “corporate recruiters and hiring managers are more likely to look for specific skills rather than academic qualifications when hiring for entry-level positions.”
In a survey of 2,000 hiring managers, 60% said that they don’t care about degrees as much as previous generations did, and 56% said that “work ethic” was more important than education level a sentiment echoed by the other 44%.
This means that companies want candidates who can do the job well, not someone who can talk about it or has been formally trained in it. And this is why you should stop worrying about whether or not your resume will land you a job:
Companies just want to hire people who have demonstrated the ability to do digital marketing tasks (and also fit into their company culture).
Take charge of your learning and embark on a journey of knowledge with our guide on self-learning digital marketing. Uncover valuable resources, tips, and techniques to become a self-made digital marketing expert!
SEO Manager, Google Adwords, Graphic Designer, And Social Media Jobs Require A Degree In Digital Marketing From A University Or College
If you are just starting as a Digital Marketing professional then you may not have the time to go back to school. You also might not have access to the resources needed for your studies like books and others that can help with your education needs.
In addition, many colleges and universities today have limited enrollment because of their high acceptance rates which means that if you don’t get accepted into these schools then there is no way for you to attend any classes at all!
So if this sounds like something that might happen to you then fear not! There are plenty of ways outside of going back to school where one can learn about Digital Marketing without having gone through formal academic programs:
College Teaches You How To Be Professional And Pay Attention To Details Better Than Even A Job Experience Can Teach You That Stuff
College teaches you how to be professional and pay attention to details better than even a job experience can teach you that stuff. College teaches you how to communicate better than even a job experience can teach you that stuff.
College teaches you things that are not directly related to digital marketing but are still very important in the world of work: time management, organization skills, effective writing abilities, and presentation skills.
These are all skills that employers look for when hiring people for jobs outside of digital marketing as well.
Can digital marketing pave the way to financial prosperity? Delve into the possibilities with our illuminating article on how digital marketing can make you rich. Explore the lucrative opportunities and strategies to thrive in the digital economy!
Conclusion
In conclusion, I think college is worth it. Even if you don’t get a job right away after college, or even if you don’t like the first few jobs you get when starting in the field.
You will learn skills and knowledge that will help you later on down the line when looking for new opportunities in Digital Marketing.
Further Reading
How to Get a Digital Marketing Job Without a Marketing Degree: Discover actionable tips and insights on breaking into the digital marketing industry without a formal marketing degree.
Digital Marketing Degree: Is It Worth Pursuing?: Explore the pros and cons of obtaining a digital marketing degree and its potential impact on your career.
Getting Into Digital Marketing Without a Degree: Learn about alternative pathways and training options for entering the digital marketing field without a traditional degree.
FAQs
How can I start a career in digital marketing without a degree?
You can kickstart your digital marketing career by gaining practical skills through online courses, certifications, and hands-on projects. Networking and building a strong portfolio can also boost your chances of landing a digital marketing job.
Is a digital marketing degree essential for success in the field?
While a degree can provide a solid foundation, it’s not the only path to success in digital marketing. Practical experience, a willingness to learn, and staying up-to-date with industry trends can lead to a thriving career.
What are some key skills needed for a digital marketing career?
Important skills for a digital marketing career include proficiency in SEO, content marketing, social media marketing, data analytics, and digital advertising platforms.
How can I showcase my digital marketing skills to potential employers?
Create a compelling online portfolio showcasing your projects, campaigns, and results. Additionally, engage with industry-related online communities and participate in relevant discussions to demonstrate your expertise.
What are some alternative ways to gain digital marketing knowledge?
Apart from formal education, you can access valuable resources through online blogs, webinars, and digital marketing forums. Joining industry-related workshops and attending conferences can also expand your knowledge and network.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.