I’m sure you’ve heard this before, but the internet is a giant copywriting machine. Nearly all the content online consists of words written in an attempt to get people to click on something or buy something.
Copywriters are the people who write this content and make it successful (or not). If you want to be more successful in your business and make more money, it helps to know what makes good copywriting and bad copywriting stand out from each other. Here are some tips from writers who have been making six-figure incomes for years:
| Takeaways |
|---|
| 1. Learn from Successful Copywriters: Gain insights from experienced professionals who have achieved substantial income through copywriting. |
| 2. Effective Communication Strategies: Discover tactics and techniques that top copywriters employ to craft compelling and persuasive content. |
| 3. Valuable Industry Insights: Understand the nuances of different industries and how to tailor your copywriting approach for maximum impact. |
| 4. The Art of Selling Through Words: Explore methods to seamlessly integrate sales messaging into your content while maintaining authenticity. |
| 5. Proven Copywriting Techniques: Acquire actionable tips for writing attention-grabbing headlines, engaging introductions, and powerful calls-to-action. |
| 6. Building Client Relationships: Learn how to establish strong relationships with clients, ensuring repeat business and referrals. |
| 7. Elevating Your Copywriting Business: Discover strategies to position yourself as an authority in the field and attract high-paying clients. |
| 8. Continuous Learning and Improvement: Understand the importance of staying updated with industry trends and evolving your skills over time. |
Make Sure Your Headline And Subheadline Follow A Specific Pattern
You can break the pattern by choosing one that’s different.
For example, you might have a headline in the form of a question and a subheadline in the form of a statement.
You could also choose to write your headlines and subheads in the same format (such as both being questions), or even to have them mirror each other exactly.
The point is that you want to be consistent with your themes when writing your copy, but don’t feel like you must follow any specific formula every time just make sure it’s clear what kind of information is being presented so that people know what they’ll find when they click through to read more about it!
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Use The Aida Model: Attention, Interest, Desire, Action
In copywriting, the AIDA model is a formula for persuasive writing. You can use it to help you sell products and services or inform your readers of the benefits of something. The model requires that you guide your audience through three stages: Attention (A), Interest (I), Desire (D), and Action/Conversion (A).
The first step is to capture their attention with a strong headline because if they don’t see it, they won’t read it! Only 20% of people will read any further than the headline. Next, you must keep them interested by clearly communicating why they should care about what you are saying.
Then move into what is referred to as “the sell” where you offer your product or service as an attractive solution for them based on their needs or desires at this point. Finally, encourage them to take action by making it easy for them to do so this could be buying something from your store or signing up for a trial period on one of your products or services.
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The First Sentence Of Your Copy Needs To Grab People’s Attention
The first sentence of your copy is the most important part of it. If you can’t capture a person’s attention with the first line, they’re not going to read any further, and they won’t buy what you’re selling. So how do we make sure we get their attention?
It needs to answer “What is this?” in an interesting way that makes them want to keep reading. This can be done by using strong verbs (actions) or adjectives (describing words).
It could also be a question that makes them think about an issue or problem in their life and how it could be solved by your product/service/idea etc., which will lead them into wanting more information from you!
Tell Stories That Inspire Action
When it comes to creating persuasive content, a story is more likely to persuade than a list of facts.
Stories are easier to remember than lists of facts. Research shows that people who listen to stories are more likely to act on them, and the elements in stories are twice as memorable as facts. (Source)
Example: A man buys a new car. He takes out his phone and snaps a picture of his new car with all its features and sends it to his friends with the caption “My new car! Isn’t she beautiful?” His friend replies: “Your wife must be so proud!”
Your Headline Has To Promise To Solve One Of Your Reader’s Main Problems Or Interests
Your headline has to promise to solve one of your reader’s main problems or interests.
Headlines should be simple, clear, and direct.
Don’t use jargon or buzzwords that your target audience won’t understand.
Headlines should be written in the present tense because it makes them more compelling and engaging (but not always).
They should be written in active voice because it gives them a more persuasive tone than passive voice does (but not always).
It’s important to write headlines in a conversational tone so they feel like they’re coming from a trustworthy source rather than some random blogger on the internet who doesn’t know what they’re talking about (although this happens sometimes).
The best headlines are short ones, only have 1-2 sentences at most if possible because long sentences tend to bore people which means fewer clicks for you and fewer sales/subscribers/whatever else you want people doing when reading your content
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Write In Active Voice
Active voice is more direct and powerful. Active voice makes your writing less wordy, and it also makes your writing easier for search engines to understand. Active voice also makes your writing easier for readers to understand, which means they’ll be more likely to read what you wrote if it doesn’t sound like a college textbook.
Active voice is better for SEO because search engines like Google prefer active over passive constructions: “The dog bit the ball” rather than “the ball was bitten by the dog.” That being said, passive constructions aren’t necessarily bad in copywriting it all depends on what you’re trying to accomplish with them!
Simplify Every Word
As a copywriter, your job is to speak directly to the reader. To do this, you must simplify every word. This doesn’t mean that your writing has to be dumbed down or that smart people can’t understand what you’re saying; rather, it simply means that you should avoid jargon and use simple language.
Jargon is one of the most common reasons why readers stop reading text immediately after they start it and as a copywriter, you have no time for this!
If a sentence contains any unnecessarily complicated words or phrases that are not commonly understood by most people (even those who work in the field), then it’s not going to grab their attention for long enough for them to read through your whole piece.
This doesn’t mean that everything is written should be simple enough for children or young adults; instead, aim for grade 7-8 level at most (this grade level often correlates well with reading comprehension).
Study The Best In Your Industry
To be a better copywriter, study the best. Find out who the biggest names are in your industry and read, watch, or listen to their work as much as you can.
You’ll quickly learn what makes them successful and how they do it. This will give you an idea of what kind of copywriting is currently working for your target audience and help develop your style that is more likely to resonate with them too!
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Avoid Spammy Words And Phrases
One of the easiest ways to improve your writing is to avoid spammy words and phrases. Here’s a list of four:
- “Just”
When you use this word in copywriting, it usually means that the reader’s question or problem has been answered. If a reader is looking at an online course and they are told that it is “just $97,” they could get the impression that there are no hidden fees or expenses associated with buying the product.
However, when you’re trying to sell something, being vague about costs can backfire on you later down the road if people don’t realize how much money they’re spending until after they’ve already bought your product or service.
The same applies if you use “just” when describing what someone else made from using your product, for example, saying “‘The Amazing Secret’ ebook was just $97.”
You want people who read this sentence or hear it spoken aloud in an ad for your course to understand clearly how much money it costs upfront before making any decisions about whether or not they should buy what you’re offering them! Instead of using “just,” try saying something like:
This awesome new book teaches secrets from experts who have made millions online.” This way there will be no question as far as customers go about which option offers more value by comparison (“100% A+ grade material vs 80% B- grade material”).
Also, keep in mind that ‘very’ isn’t needed here either since we all know what ‘very’ means anyway so there isn’t any point in including those extra three letters;
Instead, try something like “this amazing secret ebook teaches” followed by whatever topic/topic area needs clarification specifically related only directly relevant details concerning exactly why someone should care about learning these specific lessons (…and then maybe throw out another line afterward too).
Break Down Big Ideas Into Digestible Chunks
If you’re going to write a book, make sure it’s something people want to read.
The best way to do this is by keeping it short and sweet.
In other words, keep your sentences short and your paragraphs short.
It might seem counterintuitive (and even a little boring), but the key to good copywriting is in making things simple enough that even the dumbest person can understand them.
It might seem boring at first, but you should use bullet points and numbered lists whenever possible so readers can easily follow along with each step of an argument or process without any confusion or irritation. You also need headings for important sections of your document;
Subheadings are also helpful for breaking up long pieces into smaller chunks of information that are easier for readers to digest one bite at a time instead of having one huge block of text sitting there dauntingly on their screens until they finally decide “I think I’ll just get back later” and click away from what should’ve been an easy read!
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Don’t Just Tell People What They Will Get
One of the most common mistakes made by new copywriters is using a conversational tone and addressing their audience directly. This can be an effective way to engage readers, but it should not be overdone.
It’s also important not to use words like “you” or “we,” as this makes it seem like you’re talking down to your readers instead of with them and no one wants to feel talked down upon! It’s best not to use the word “you” more than once in your first sentence, nor more than once within the first paragraph (unless you’re specifically trying for something else).
Use Contractions Where Appropriate And Don’t Overuse Them
When you use contractions, you’re making your writing more conversational and personal. That can be a good thing or a bad thing depending on how it fits with the tone of your copy and what audience you are trying to reach.
In general, do not use contractions in formal writing (like sales pages) because they don’t sound as professional. Instead, opt for words like “will not” over “won’t” or the longer version of “can’t stand.”
Conclusion
To recap, here are the four key takeaway points from this article: 1. You need to know who your target audience is before you start writing. 2. You should use good grammar and spelling because it will make you look more professional and credible as a copywriter. 3.
Write in a conversational tone rather than using overly complex or flowery language, which can be off-putting for some people who don’t have much experience with this type of writing style. 4.
Make sure that your content is always relevant to the topic at hand by supporting points with personal experiences or examples from other authors/experts/etc., rather than just making claims about something without backing them up with evidence!
Further Reading
Explore these resources for more insights on becoming a successful freelance writer:
Make a Six-Figure Income as a Freelance Writer: Discover strategies to achieve a lucrative income as a freelance writer, including tips on finding high-paying clients and leveraging your skills effectively.
How to Become a Six-Figure Freelance Writer: Uncover the steps to elevate your freelance writing career to the six-figure level. Learn about positioning, marketing, and delivering value to clients.
How to Become a Freelance Copywriter and Make 6 Figures: Explore actionable advice from experienced freelancers on becoming a successful freelance copywriter. Gain insights into rate negotiation and crafting effective client emails.
FAQs
How can I increase my freelance writing income?
To increase your freelance writing income, focus on honing your skills, expanding your client base, and seeking higher-paying opportunities. Creating a diverse portfolio and consistently delivering high-quality work can attract better-paying clients.
What strategies can help me transition to a six-figure freelance writing career?
Transitioning to a six-figure freelance writing career requires a combination of building a strong online presence, networking with potential clients, specializing in high-demand niches, and consistently delivering exceptional content.
Is it possible to earn six figures as a freelance copywriter?
Yes, earning six figures as a freelance copywriter is achievable. By developing your copywriting skills, building a solid client base, and effectively marketing your services, you can command higher rates and achieve substantial income.
How do I negotiate higher rates as a freelance writer?
Negotiating higher rates involves showcasing the value you provide to clients, demonstrating your expertise, and highlighting your track record of successful projects. Clearly communicate the benefits clients will gain from working with you.
What role does specialization play in becoming a successful freelance writer?
Specializing in a specific niche allows you to showcase your expertise and stand out in a crowded market. Clients are often willing to pay a premium for writers who deeply understand their industry and can provide tailored content.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.