These copywriting guides are designed to help you write the best marketing content possible. Whether you’re an expert or a beginner, these examples will help you get started with writing or improve your existing skills. From landing pages and blog posts to emails and product descriptions, we’ve got all the resources you need to master copywriting in 2019.
| Takeaways |
|---|
| 1. Effective copywriting techniques can transform mundane content into captivating messages. |
| 2. Utilize storytelling and metaphors to engage and connect with your audience. |
| 3. Crafting product names requires creativity and strategic thinking to make a lasting impression. |
| 4. Learn from seasoned professionals through podcasts to refine your copywriting skills. |
| 5. Keep your content interesting by avoiding jargon, using persuasive language, and addressing reader pain points. |
| 6. SEO is integral to copywriting, improving content visibility and organic traffic through optimization. |
| 7. Engage readers with interactive elements, compelling headlines, and relatable stories. |
| 8. Track metrics like conversion rates and engagement to measure the effectiveness of your copywriting strategies. |
| 9. Avoid common mistakes such as complex sentences and lack of clarity to ensure accessible and impactful copy. |
| 10. Use SEO techniques like keyword optimization and meta tags to improve content visibility and search rankings. |
How To Write Headlines That Convert
While it’s not necessary to know the ins and outs of copywriting before you start writing, it’s important that you take some time to learn a few simple tricks. Copy basics are easy to pick up, but mastering them will make your writing more effective and engaging.
Crafting compelling copy is an art that every writer aspires to master. If you’re tired of writing mundane content, delve into our comprehensive copywriting guide to infuse life into your words and captivate your audience.
If You’re Getting Started With Copywriting For The First Time, Here Are Some Helpful Tips
Use curiosity as a weapon: In his article on Copyblogger, Brian Clark says that “curiosity is king.” We’ve indeed all seen evidence of this fact in our daily lives: we read news stories with headlines like “This Is Why You Should Never Do This” or “You’ll
Never Believe What Happened Next.” We watch documentaries about oddities such as deep-sea fish with eyes on their bellies or creatures that can survive in extreme temperatures. And we click through endless listicles titled things like “Top 10 Things You Didn’t Know About Your Favorite TV Show.”
This phenomenon isn’t just limited to entertainment; businesses have also used curiosity as a marketing tool for centuries by promising customers information about how their products work or why they’re better than other brands.
Use numbers strategically: If you want readers’ attention when writing headlines and subheads, use numbers strategically because they stand out more than words do (and people love them).
Numbers help readers quickly understand what kind of content you’re going give them and how much information there will be overall and if done correctly, they’ll entice your audience enough so that they want more!
How To Write Headlines That Generate Social Shares
There are many ways to write headlines that generate social shares. Let’s take a look at some of the best ones!
Relevant: Your headline should be relevant to your content. For example, if you’re writing about how to make brownies, don’t use a headline like “How To Run An Empire Through Twitter” because it has nothing to do with brownies or Twitter.
You want your reader’s attention when they glance down at their phone while walking through the grocery store and see your post in their feed. Make sure that the headline is directly relevant to what’s below it it will grab people’s attention and get them to click on your article!
Surprising: Try looking at things from an unexpected angle or perspective for them to seem surprising (and therefore interesting). For example, if I wrote an article titled “How To Be Happy Every Day Of Your Life,” my readers might expect me to give tips on how they can be happy every day by being kinder towards others and themselves (which would probably work).
However, what if instead I wrote something like “How To Beat Depression With These 5 Simple Steps”? This would surprise people because most people associate depression as something that cannot be cured without professional help—but maybe there are steps we can take ourselves. That would certainly surprise people into reading this article!
In the realm of legal writing, precision is paramount. Learn the essential techniques for creating impactful legal documents by exploring our guide on writing effective legal guidance. Elevate your legal writing skills and leave a lasting impression.
How To Craft The Best Long-Form Blog Post Titles
Now, let’s take a look at the headline.
Do you want to know how to craft the best long-form blog post titles? The key is to use your headline as a hook. You have less than ten seconds to get someone interested in reading more of your content, so don’t waste time with anything vague or ambiguous be specific!
If you’re writing about social media marketing strategies and tactics, for example, you could use this as your headline: “The Best Twitter Marketing Tips for Small Businesses”
This headline gives readers exactly what they’re looking for right away: information on how to use Twitter as part of their business strategy (and yes, other social networks can help small businesses grow).
It also promises practical actionable tips based on real experience rather than generic advice (“use Facebook!”) or assumptions (“there aren’t any good Twitter marketing tips”) that may not work so well in practice.
How To Write A Blog Post People Will Read (With Examples)
A blog post is a perfect example of a piece of content that people love to read, but the writing often feels dry and boring. To write something people will want to read, follow these steps:
Break Up Your Paragraphs Into Small Chunks
Use bullet points instead of complete sentences where possible.
Keep subheadings short and sweet (two or three sentences max). These are great places to put summary statements so readers can skim through your post quickly if they’re in a rush or just have a short attention span! And don’t forget you should always aim for natural-sounding language, even if it’s not formal English!
Best Marketing And Sales Blogs
Copyblogger.com The original blog in this space, Copyblogger has been around since 2003 and continues to bring you the best advice on effective copywriting and content marketing.
Brian Dean’s Backlinko A guide to creating kickass landing pages, as well as strategies for ranking high in Google search results.
Copy Hackers A digital marketing agency offering a variety of services including content strategy, keyword research, email marketing automation, PPC management, and conversion rate optimization (CRO).
Digital Marketer Blog Articles about how to use digital marketing techniques to grow your business.
Business2Community News about trends affecting small businesses. Articles include social media best practices; digital marketing tips; SEO updates; website usability issues; general business advice from experts like Seth Godin & Guy Kawasaki (founder of Alltop), etc.
Capturing your reader’s attention through storytelling is a skill that transcends industries. Discover the power of narrative in both legal and creative writing with insights from our article on metaphor as a legal writing tool. Uncover how metaphors can enhance your communication.
Best Call-To-Action Examples [With Ctas You Can Copy]
Call-to-Action (CTA) buttons are very important in marketing copy. They are an essential part of the user experience, and they must be easy to spot if you want to give your users an engaging experience.
If you’re nervous about writing CTAs, don’t be! There are so many different types that you can use, no matter what kind of business you have or what type of product or service it is.
To help with this process, we’ve compiled a list of call-to-action examples from some of the best sites on the web today so that when you write your next CTA button for your website or blog post…you’ll have a solid example to follow.
Best Lead Generation Forms (And Why They Work)
Lead Generation forms are a great way to capture the contact information of your website visitors. It’s important to note that not all forms are created equal, though. Some work better than others and some don’t work at all.
Here Are Some Tips On What Makes A Good Lead Generation Form
Ease of use You want people filling out your form! The easier it is for them, the more likely they’ll do it.
Confidence in privacy Your leads needs to know that their personal information will be kept private and secure from hackers and marketers alike (more on this below).
Relevant content Your lead should be prompted with questions relevant to their interests so that you can send them marketing messages they’ll want to read; otherwise, they’ll stop responding altogether or just leave without taking any action at all.
Naming a product is an art in itself. To ensure your product names resonate with your audience, explore our tips in the article on how to formulate product names that don’t suck. Craft compelling product names that leave a lasting impression.
Best Product Descriptions To Inspire Your Ecommerce Business
You can use these product descriptions to inspire your own eCommerce business.
Write short and to the point: Keep product descriptions concise, but not too brief. They should be a few hundred words long at most enough to give customers an idea of what you have and why they should buy it from you.
Write for sales: While there’s nothing wrong with mentioning features or benefits in a product description, make sure that everything is written from the perspective of selling, rather than trying to explain how great a product is by itself.
Use first person: It may seem strange, but using “we” instead of “I” or “you” makes your copy sound more professional and authoritative which can lead customers down your funnel faster than ever before!
Use conversational tone: Writing in plain English helps readers better understand what you have going on here. Plus, if they feel like they get along well with whoever wrote this paragraph (and any others), then maybe they’ll want their next purchase experience with you too.
Best WordPress Plugins For Landing Pages
If you want to create landing pages, the WP Landing Pages plugin is a great option. It supports all of the major email marketing services and allows users to build a large number of custom templates. You can also add Google Analytics tracking codes to your landing pages so that you can use them as an effective tool for tracking conversions.
If you’re looking for something more basic, but just as effective in creating landing pages, then the Simple Landing Page Builder Plugin could be for you. This plugin brings all of your page-building tools together in one place so that no matter what type of landing page you’re making or who it’s for, everything will fit perfectly into place with minimal effort from yourself.
Finally, we have another option if neither of these two plugins fits what exactly what we’re looking for Landyoo! This plugin lets users choose between three different types of layouts depending on what kind of website they want their content displayed on (WordPress blogs primarily).
Best Email Subject Line Examples That Boost Open Rates
Email subject lines are the first thing your readers see. They determine whether they open your email and read it, so make sure you get this right.
A good subject line should be compelling enough to make them want to open the email and read its contents.
A bad one will do the opposite it’ll make them want to delete it without even opening it. That’s because our brains are programmed to treat messages with certain words or phrases in their subject lines as spam, which means we’re more likely to ignore them if they contain those words or phrases.
20+ Awesome Landing Page Templates for LeadGen, E-commerce, and More (With Reviews)
here are the best landing page templates for lead generation, eCommerce, and more
Leadgen Landing Page Template by LeadPages – A simple yet high converting lead gen template with a full-screen background image, signup form at the top, and call-to-action buttons below it.
Sales Page Templates by LeadPages – Get higher conversions with these sales pages which include professional graphics, pre-written copy, opt-in forms, and more.
Ecommerce Pages by Wishpond – Uniquely designed e-commerce pages that convert visitors into customers in no time!
Becoming a successful copywriter requires dedication and learning from the best. Discover the insights and lessons from seasoned professionals in our compilation of the top 21 copywriting podcasts. Tune in and immerse yourself in the world of effective copywriting strategies.
Conclusion
It’s time to get to work! Whether you’re just starting or have been at it for years, these guides will help you make the most of your copywriting skills.
From crafting headlines that convert to writing long-form blog posts people want to read, there are plenty of resources available online and even more tips in this list. We hope these tips will help you find success with your next project.
Further Reading
Here are some additional resources to enhance your understanding of copywriting and create more engaging content:
A Comprehensive Guide to Copywriting: Explore this guide to gain insights into the principles and techniques of effective copywriting, helping you write compelling and persuasive content.
20 Ways to Never Write Boring Content: Discover practical tips and strategies for keeping your content interesting and engaging for your audience.
Copywriting Guide by Backlinko: Delve into this comprehensive guide to copywriting, provided by Backlinko, to learn valuable techniques for crafting impactful content that resonates with your readers.
FAQs
How can I improve the impact of my copywriting?
To enhance the impact of your copywriting, focus on understanding your target audience, highlighting benefits, using persuasive language, and telling compelling stories.
What are some common mistakes to avoid in copywriting?
Avoiding jargon, addressing the reader’s pain points, and ensuring clarity are important aspects to consider. Additionally, steering clear of overly complex sentences and excessive use of industry-specific terms can make your copy more accessible.
How do I make my content more engaging?
To make your content more engaging, utilize captivating headlines, incorporate visual elements, tell relatable stories, and encourage reader interaction through questions or calls to action.
What role does SEO play in copywriting?
SEO, or search engine optimization, is crucial in copywriting as it helps your content rank higher in search engine results, leading to increased visibility and organic traffic. Incorporating relevant keywords, optimizing meta tags, and providing valuable information can improve your content’s SEO.
How can I measure the effectiveness of my copywriting?
Tracking metrics such as click-through rates, conversion rates, and engagement metrics like time on page and social shares can help you assess the effectiveness of your copywriting efforts. Monitoring user behavior and feedback can also provide valuable insights for improvement.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.