Cold Email My Way To Clients, Sales And Profit

Cold emailing is one of the most effective ways to find new clients and customers. In this article, I will share my experience with cold emails and explain how you can use them in your own business.

Takeaways
1. Cold emails can be an effective strategy for acquiring clients and driving sales.
2. Crafting personalized and compelling cold email templates can lead to higher response rates.
3. A well-defined value proposition in cold emails can showcase the benefits clients can gain.
4. Following up on cold emails can reinforce your message and increase the likelihood of a response.
5. Consistent refinement of your cold email approach can lead to profitable outcomes.

1. Add A Personal Touch To Your Email

Add a personal touch to your email. Use the name of the person you are emailing, either in the subject line or body text, at least once. If you don’t know their name, use “Dear [insert company name here].”

Make it easy for them to respond: include a link for an easy reply (e.g., “Reply” or “Reply To”). 

This makes it simple for your recipient to respond without having to hunt down your contact information and navigate through several layers of menus on an internal website or app (and also makes it easier for people who don’t check their inboxes very often).

Discovering the right approach to cold emailing can bring forth many ‘Aha’ moments in your outreach efforts. Learn about these moments in our article on 10 Cold Email ‘Aha’ Moments that can reshape your strategy.

2. Hook The Prospect With An Intriguing Introduction

When you write your introduction, there are two key questions to address:

• Why should they care about what you’re saying?
• How do you want to make that happen?

The answers to these questions can be used as the basis for your email’s introduction.

Here’s an example of how I would do it with my Hooked on Email course:

3. Don’t Be Afraid Of Asking For Referrals From Existing Customers

Another way to get new clients, customers, and referrals are by asking your current customers for their help.

I know that sounds counterintuitive, but it’s the best way to build relationships with the people who matter most: those who have already taken a chance on you and your product or service.

How do you ask? Simple! Just politely ask your existing clients if they have anyone else they think would benefit from using it too. You can even offer them some type of reward for doing so (e.g., 10% off their next order). 

The most important thing is to just be genuine about it, it works best when you genuinely care about helping others and want them to experience all the benefits you’ve been able to enjoy from using what you provide yourself!

If you’re new to cold emailing, fear not! Our Cold Emailing 101: A Beginner’s Guide will walk you through the essentials, giving you a solid foundation to kickstart your outreach journey.

4. Have A Follow-Up Strategy

You’re going to want to follow up with your cold email prospects.

You should be sending back-and-forth emails with every prospect you contact and there are reasons why this is a good idea:

You’ll take the lead in the sales process. It can feel like you’re imposing on someone when it comes to sales, but if they don’t want or need your product or service then they should tell you. 

If they don’t respond, then they’re not interested and that’s okay! Move on from them and focus on someone else who does want what you have to offer.

Your message will be memorable because of its personalization (since each time someone receives one of your emails it’ll be personal for them). This makes it more likely that people will respond positively when contacted later down the line as well (like when asking for referrals).

5. Follow Up Quickly And Keep Your Emails Short And Concise

Follow up quickly. Once a lead has been converted into a client or customer, it’s important to maintain that relationship by following up promptly.

Keep your emails short. This will make it easier for the recipient to read and digest what you have to say and may even result in them wanting more information from you.

Some examples of short, concise emails include:

• An email about an upcoming event (e.g., “Our next webinar is on Wednesday at 10 am PST!”)
• A survey asking about their experience with your product/service (e.g., “Did our chat support help answer your questions? Let us know!”)

6. Be Aggressive, But Not Pushy!

In the world of sales, there are two kinds of people: the aggressors and the salesmen. The aggressor is someone who takes control and makes things happen. 

He or she knows what they want and will do whatever it takes to get it. The salesman, on the other hand, is a spineless individual who waits for opportunities to come to him instead of creating them himself.

The good news is that you don’t have to be an aggressive jerk to succeed at cold emailing your way towards new clients! 

If you put yourself in the shoes of an overly aggressive person when crafting your emails (i.e., “I’m going through your website right now and finding out everything about why my product would be useful for you!”).

Then chances are high that customers will see straight through it and then delete half their inbox (or worse!).

Instead, just take a step back and think about how best to position yourself as someone who understands all aspects of their business model so well that they could help them grow even more quickly than before by doing something like implementing strategic marketing initiatives aimed specifically at increasing brand awareness among key demographics.

While also driving more foot traffic into stores via targeted advertising campaigns designed according to specific metrics measured by available data sets collected from past visitations made during peak hours throughout various metropolitan areas across North America…

Crafting an effective cold email template is crucial for capturing your recipient’s attention. Explore our insights into Cold Email Templates That Convert and learn the key elements that drive better responses.

7. Don’t Focus On The Numbers Only!

Don’t focus on the numbers only!

I know you want to see all these impressive results, but don’t get too excited about the numbers, because…

You won’t make any sales if you’re too pushy.

The first time I tried cold emailing I was very aggressive and salesy. I was asking for the sale right in my first few emails (which is a mistake). The client immediately knew what I wanted and rejected me out of hand. 

They didn’t even give me a chance to explain my offering before saying no thanks. This was discouraging at first – but then later when I got better at cold emailing and understood how to approach people with respect they started responding positively again! 

So just keep this in mind – be respectful from the start or risk getting ignored or rejected! You can still ask for an appointment after reading their response but don’t go overboard with it until you have built some rapport together first.

8. Don’t Sell Too Fast And Hard!

The secret to a successful cold email is to not sell too fast and hard. This is a mistake that I see many salespeople making when they use cold emails as part of their marketing strategy. 

They’re trying too hard and it comes across in the way they write their emails, which makes it difficult for prospects to trust them.

So what does this mean? It means you have to avoid using a hard sell or being pushy with your prospects by being aggressive or too pushy in your language like I discussed [above](#7).

9. Use Humor To Break The Ice, If You Can!

You want to make sure that your email is memorable for all the right reasons. Humor is a great way to do this, but it’s important not to cross any boundaries. 

Make sure that your humor doesn’t offend anyone or come across as inappropriate or overly aggressive (unless you’re trying to sell something like Viagra). 

Also, avoid being too pushy and don’t be too funny or serious – find that balance between too informal and too formal (e.g., use “I” instead of “we”).

Sending cold emails might seem challenging, but with the right techniques, you can maximize your response rate. Our guide on How to Send Cold Emails and Get Responses provides actionable tips to help you break through the inbox clutter.

10. Don’t Give Up After A Few Negative Responses!

I can tell you from personal experience that there will be days when it feels like no one is interested in what you have to say, and that no one wants your services. But if you keep going, things will turn around.

The truth is that without fail, at some point during the week or two after I send out an email campaign, I hear back from someone who says they were intrigued by my offer but just didn’t have time to respond right away. 

They usually end up saying something like “at this point in my life I need X service or product…will this work for me?” It doesn’t matter if they don’t respond immediately; just keep sending out emails and being persistent!

11. Ask For Feedback To Improve Your Strategy!

It’s a good idea to ask for feedback after sending an email. This will help you improve your strategy and make sure that you are reaching the right people with the right message. 

You don’t need to be afraid of asking for feedback, even if it’s from someone who doesn’t have any reason, to be honest with you.

Ask anyone you can think of! Customers, colleagues, or friends. They’ll give their honest opinion about your email and how it can be improved. 

Since this will improve your chances of getting more sales leads through cold emails, it’s worth asking for some tips on how to make those emails better!

12. Try Sending Videos Instead Of Emails!

Videos are a great way to make an impression on your prospect. A prospect who is considering purchasing from you will find it easier to get a sense of who you are and what you can do for them, which makes them more likely to buy from you.

And what about the sales process? If a client has already invested in your product, they’re more likely to recommend it because they know how effective it is. 

If they’ve seen how well other businesses have done using it, that’s even better! But how do those customers find out about this information? Vlogging!

There Is No Single Recipe For A (Cold) Email That Works All The Time

Let’s be honest: There is no single recipe for a (cold) email that works all the time.

That’s why you should try different strategies until you find one that works, then try another one if it doesn’t. Don’t give up after a few negative responses and don’t be afraid to ask your peers for feedback on the emails you send out. The more feedback you get, the better chance there is of finding something that resonates with people who could potentially hire or buy from you.

Effective email marketing requires a well-thought-out strategy. Get a glimpse into our approach by checking out Email Marketing Strategy: What I Do and How I Do It, where we share insights into our successful methods.

Conclusion

In the end, it’s all about finding a balance between personalization and aggressiveness. You can’t sell yourself too hard (and risk being considered pushy), but you should still be aggressive enough to show your prospect that you are serious about working with them.

Good luck with your cold emails!

Further Reading

Here are some additional resources to help you refine your cold email strategy:

The Cold Email Template That Won 16 New B2B Customers Learn from a real success story as HubSpot shares a winning cold email template that secured 16 new B2B customers.

How to Write a Cold Email That Actually Works: Six-Step Tutorial Get a comprehensive six-step tutorial from Woodpecker on crafting cold emails that yield results.

Write Cold Emails That Get Responses: Saleshandy’s Definitive Guide Saleshandy offers a definitive guide to writing cold emails that grab attention and generate responses.

FAQs

What are some key elements of an effective cold email?

An effective cold email should have a personalized subject line, a concise and engaging opening, a clear value proposition, and a strong call to action.

How can I increase my cold email response rate?

To increase your response rate, focus on crafting personalized messages, segmenting your audience, testing different subject lines, and providing valuable content.

What is the ideal length for a cold email?

The ideal length for a cold email is typically short and to the point. Aim for around 3-5 concise paragraphs that convey your message clearly.

How can I make my cold email stand out in a crowded inbox?

To stand out, use a compelling subject line that addresses a specific pain point or benefit, and focus on crafting a unique value proposition that resonates with the recipient.

Should I follow up on cold emails if I don’t get a response?

Yes, follow-ups are crucial in cold email outreach. Craft polite and concise follow-up messages that remind recipients of your initial email and emphasize the value you offer.