In a letter to his father, Napoleon Bonaparte wrote that “nothing happens and everything changes.” This quote rings true for the world of sales.
You’ve probably heard the story of how cold calling was invented and how it has slowly evolved into something less effective than it once was. But what if I told you that cold calling hasn’t changed at all?
In fact, if you know how to leverage technology effectively then you can make more sales in less time with less effort just like your parents did when they first started in sales (or maybe even before). Let’s dive into some of my favorite tools below:
| Takeaways |
|---|
| 1. Cold calling remains a valuable strategy with improved tools. |
| 2. Modern tools enhance efficiency and effectiveness in cold calling. |
| 3. Adapting to new technologies can lead to better customer connections. |
| 4. Personalization and data-driven insights are key in cold calling. |
| 5. A balance between traditional techniques and tools is essential. |
Hunter.io
Hunter.io is a lead generation tool that helps you find prospects on LinkedIn. It will search through the social media site and create a list of people that match your criteria, then give you the option to reach out to them directly via email or phone call.
In other words, if you’re looking for potential customers or even new employees this tool can help you find them faster than ever before.
Building a successful cold calling strategy requires a solid foundation. Learn valuable insights from our guide on Cold Calling 101 and discover how I achieved over 100 interviews with this approach.
UpLead
UpLead is a sales prospecting tool that helps you find and reach out to prospects in real-time. Its main purpose is to help you get more leads for your business so that you can focus on the people who are interested in buying from you.
UpLead has been around since 2015, but it’s still one of the best options out there for finding and contacting potential customers. The app combines many different features into one platform so that users don’t have to switch between multiple services just to do their job properly.
With UpLead, salespeople can build lists of contacts based on criteria like location or industry (or even keywords).
Once these prospects are compiled into a list, it becomes easy for salespeople to reach out with personalized messages through email or text messaging the latter being important because most buyers use mobile devices when browsing online today.
SellHack
SellHack is a sales prospecting tool that helps you find new leads. The program uses a variety of methods, including social media and email, to do this.
It’s also free to use! You can sign up for the trial and test out all of the features without paying anything. If you like it and want more features, though (a lot more), SellHack offers paid plans starting at $49/month for 3 users up to $999/month for 40 users.
Mastering cold calling is essential for business growth. Our comprehensive guide on how to master cold calling marketing strategy provides actionable tips to enhance your outreach and boost your business’s success.
Discover.Org
Discover.org is a great tool to use when finding companies and people to reach out to. You can search by company name, industry, location, or job title. You can also search by company size, revenue, and several employees that are related to your target market.
If you know the name of the company you want to reach out to In this case all you need is the full legal name of their business entity (i.e., Inc., LLC, etc.).
If you don’t know what company’s product may be good for your needs but want to find out more about them before reaching out:
We recommend using the “People” option on DiscoverOrg first since this way all contacts within an organization will be visible in one place rather than having multiple emails/phone numbers scattered throughout different departments/positions within each firm’s internal directory system which will save time searching through multiple websites for contact information.*
LinkedIn Sales Navigator
Sales Navigator is a powerful tool that helps your salespeople manage their LinkedIn activity. The platform gives you visibility into all of the data related to your company’s presence on LinkedIn, including contacts, conversations, and alerts.
The FindThatLead app from B2B Sales Toolbox can help you find email addresses by name, company, or even website URL. Voila, Norbert is another great option for finding valid email addresses for cold-calling prospects on LinkedIn. Datanyze also has an API (application programming interface) if you’d rather do it yourself.
Interstellar
Interstellar is a sales tool for sales teams. It’s a CRM for salespeople. It’s a sales CRM. The thing is, it doesn’t matter what you call it because all of these terms are correct.
If you want to get more out of your existing pipeline, or if you have no idea how to market your products or services in the first place.
Interstellar can help get new customers through the door and keep them there long enough for them to become loyal clients who keep coming back again and again and eventually tell everyone they know about how great their experience was!
If you’re new to cold calling, don’t fret! Our guide featuring cold calling tips for beginners will equip you with the knowledge and confidence needed to excel in this communication strategy.
FindThatLead
FindThatLead is a tool that helps you find contact information for any company. It uses a variety of sources, including LinkedIn, to gather the name and contact information of any company. If you’re unfamiliar with cold calling, this is an excellent tool for getting started.
If you already know what you’re doing, it’s still useful because of its data-gathering abilities and range of options (e.g., finding CEOs or CFOs).
Voila Norbert
Voila, Norbert is a very simple tool that automates your prospecting. It helps you find the right people, get them on the phone and track what happens after that.
It does this by combining data from multiple services into one place so you can find all of your contacts in one database and identify who might be interested in hearing about your business.
Then use Voila Norbert to reach out with personalized messages, schedule calls with those who respond, and track each interaction in one place for easy reporting.
Datanyze
If you’re a salesperson or marketing professional, then you know that finding the right people to talk to is one of the hardest parts of your job.
Datanyze is a sales intelligence platform that helps salespeople find prospects and learn about their businesses.
It’s used by thousands of companies across dozens of industries, from SaaS providers to eCommerce companies, who use it as a tool for lead generation and prospect research.
To get started with Datanyze, sign up for an account and create a free profile or log in if you already have one. Once logged in you will see a dashboard full of information about all companies in their database (which contains over 10 million records), including:
Contact details like email address and phone number; company name; website URL; industry classification codes such as NAICS code(s);
Location details such as state/region code(s) along with city/zip code repository location fields which include latitude/longitude coordinates; estimated employee count based on latest quarterly revenue data (this field updates every few weeks).
Landing new B2B customers through cold calling requires a proven approach. Discover the 100% successful strategy for cold calling that has consistently delivered impressive results in acquiring valuable clients.
Technorati
If you’re building a business that relies on influencing people, then it’s worth your time to learn more about Technorati.
Technorati is one of the best tools for finding influencers in your industry. It’s also a great tool for finding people who are active on social media, blogs, and forums.
You can use Technorati to discover influential bloggers who share similar interests as you and these “influencers” may turn out to be ideal partners or customers!
Clearbit Connect
Clearbit Connect is a Chrome extension for salespeople. It allows you to search for companies and people on the web, then saves them directly into your CRM of choice.
This means that when you have a lead who’s hiding behind multiple website domains or email addresses, Connect will help you find them quickly.
RocketReach
RocketReach is a social media and email marketing platform that makes it easy for you to find the right people, engage with them and get them on your sales pipeline.
No matter what industry you’re in, RocketReach will help you reach more customers with less time and money spent.
You can easily send automated messages through Facebook Messenger or LinkedIn InMail, get more leads from Twitter, identify prospects for cold calling campaigns, build custom landing pages for email marketing and generate new leads from your website visitors.
Snov.io
Snov.io is a lead scoring tool that helps you find out what’s working and what isn’t. It helps you find out which of your marketing channels is delivering the most leads, and it also helps you determine which kind of leads are converting into customers.
If you’re not using Snov.io yet, I highly recommend checking it out—it’ll help you make more informed decisions about where to spend your time and money on PPC campaigns going forward.
LinkedIn Prospector By ZoomInfo
LinkedIn Prospector is a powerful, easy-to-use tool for finding and connecting with sales leads and decision makers for your business.
LinkedIn Prospector helps you find the right people, connect with them online and then engage them in meaningful conversations that lead to revenue.
LinkedIn Prospector uses advanced technology to search through millions of LinkedIn profiles in seconds – finding the right contacts for your business.
Prophetprospector By Servicerocket
ProphetProspector is a sales prospecting and data management tool that helps salespeople find the right prospects to call and fill out lead sheets.
ProphetProspector integrates with Salesforce and allows you to create custom lists of leads that are automatically populated with all the information from your CRM.
You can also import email addresses, phone numbers, postal codes, and other information into ProphetProspector using tools like Google Sheets or Excel.
Once this information has been entered into ProphetProspector, it can be used for advanced prospecting by sending emails through Gmail as well as setting up automated calls through Twilio or RingCentral.
ProphetProspector also includes a CRM feature where your team members can record notes on each contact they’re working with so you have an accurate record of every interaction you’ve had with each customer over time.
For example, if someone leaves an angry voicemail complaining about some issue they’re having with their account then one of your reps could use this feature to log that message into their notes section so everyone else knows who not to take calls from anymore.”
Addressing objections effectively is crucial in cold calling. Gain insights from our guide on the most common objections to cold calling to handle objections confidently and increase your chances of success.
Lead411 V2 By Lead411
Lead411 V2 is a CRM designed specifically for salespeople. It’s designed to help salespeople find and manage their prospects, as well as nurture them from lead to customer.
Lead411 V2 includes:
- A lead generation tool that helps users find new leads and convert them into contacts for follow-up
- A contact management tool that allows users to store all of their current prospects in one place so they can stay organized
- A lead scoring system that helps sales reps prioritize which leads are most likely to become customers or close with another rep at the company (for example, if someone has been on your website multiple times but hasn’t filled out any forms yet, they’re probably not ready.)
Conclusion
We’re excited to see all of these tools and think they’ll help you get more out of cold calls. But keep in mind that your efforts will pay off only if you use them correctly.
The point is not just to find someone’s email address–it’s to make sure that person’s interested in what you have to offer. So before hitting send on your first message, take some time to craft the right message for this person specifically.
Cold calling may never go away completely (especially if you’re trying to reach potential investors or funders), but now there are plenty of ways around it!
Further Reading
Here are some additional resources to help you enhance your cold calling strategy:
Crafting an Effective Cold Call Script: Learn how to create a compelling cold call script that engages prospects and increases your chances of success.
Mastering Cold Calling in Real Estate: Discover specific tactics and tips for successful cold calling in the real estate industry to generate leads and close deals.
Reducing Stress in Cold Calling: Explore nine simple yet effective tips to make cold calling a less stressful and more productive experience.
FAQs
What are the key components of an effective cold call script?
An effective cold call script should include an engaging introduction, a clear value proposition, open-ended questions to engage the prospect, and a strong call-to-action.
How can I adapt my cold calling strategy for the real estate industry?
Adapting your cold calling strategy for real estate involves researching properties, understanding local markets, and tailoring your approach to address the unique needs of potential buyers or sellers.
What can I do to make cold calling less stressful?
To reduce stress during cold calling, practice active listening, focus on building a genuine connection with the prospect, and remember that rejection is a natural part of the process.
How can I handle objections effectively during cold calls?
When facing objections, acknowledge the prospect’s concerns, ask probing questions to understand their perspective, and offer solutions that demonstrate how your product or service addresses their needs.
Are there any technological tools that can assist with cold calling?
Yes, there are various CRM systems, call tracking software, and auto-dialers available that can streamline your cold calling process, help manage leads, and improve overall efficiency.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.