Change Your B2B Marketing Tactics To Generate More Leads

B2B marketing is a funny thing. On the surface, it seems so dry and boring, with all those whitepapers and webinars (but I repeat myself). But here’s a secret: B2B is just like any other kind of marketing. 

You’re still trying to get people who could benefit from your product or service to choose you over your competitors. 

And because these people are professionals the decision-makers at businesses your strategy has to be targeted and effective. In this article, we’ll explore what this means in terms of tactics that can help you generate more leads for your business.

How To Get More Leads For B2B Businesses – YouTube
Key Takeaways
1. Strategy Evolution: Adapt your B2B marketing tactics to address changing trends and audience preferences.
2. Content Optimization: Refine your content to resonate with your target audience and encourage lead engagement.
3. Diversified Channels: Explore diverse marketing channels, from social media to SEM, to expand your reach and attract leads.
4. Lead Nurturing: Implement effective lead nurturing processes to guide prospects through the sales funnel.
5. Data-Driven Approach: Utilize analytics to refine strategies and make informed decisions for improved lead generation.

Direct Mail Still Works (At Least It Did For One B2B)

Direct mail is still one of the most effective ways to reach prospects. For example, we were able to reach out to thousands of people via direct mail and generate hundreds of qualified leads and customers for one B2B client.

Direct mail can be used in two ways: either as a standalone campaign or as part of an integrated campaign (alongside email and social media). In the former case, you are focused on generating interest in a product or service through direct mail alone; 

In the latter case, you’re using it as another avenue for communicating with potential customers who have already expressed interest online or via social media channels but may need more time before making a decision about buying from you.

Crafting compelling copy is essential for driving conversions in B2B marketing. Learn the secrets of writing copy that converts and watch your engagement soar.

Don’t Overlook Social Media

Social media is a great way to generate leads. It’s also a great way to get your message out there, build brand awareness, build trust, and create engagement.

When you’re strategizing your social media efforts, here are some things to keep in mind:

Social media provides the opportunity for B2B marketers to showcase expertise in the industry and become thought leaders in the space. 

Be sure you have content available that demonstrates how you can help companies solve problems or overcome challenges they’re experiencing with their business operations.

Don’t limit yourself just because it’s “social media.” Even though there are many platforms available where companies share industry insights (and even sell products), there may be others that would be more appropriate for your target audience on each platform. 

For example, LinkedIn has a section called Groups where professionals can connect based on shared interests or industry topics; 

This is an ideal place for B2B marketers who want a more educational approach when communicating with potential customers than simply selling products or services directly from their Twitter feed or Facebook page

Build Landing Pages That Convert Like Crazy

Landing pages are the most important part of your marketing funnel. They’re the first impression a visitor has of your business, so they must be focused on a single goal and clear, concise, and eye-catching.

If you want to increase conversions from visitors who arrive on your website from an ad or email campaign, you need to make sure that what appears when they land is compelling enough for them to convert into leads or customers.

Give Customers Something They’re Interested In

One of the best ways to generate leads is to give customers something they’re interested in. This could be a free trial, a free consultation or even a sample product just make sure it fits with your business model. 

Giving something away for free will help you attract new leads, but it also allows you to show off what makes your business unique and valuable so that people will want to stay engaged with more from you in the future.

Put More Time Into Retargeting Campaigns

Retargeting is a powerful tool for B2B marketers, allowing you to keep your brand in front of your prospects long after their initial contact with you. It can be used to promote content or drive leads, and it’s one of the best ways to target a specific audience. 

Retargeting also has other benefits: it’s an excellent way to build an email list and get people onto your social media channels.

Here are some suggestions for improving retargeting campaigns:

Use a remarketing pixel on all pages where prospects interact with you, including webpages where they watch videos or download whitepapers

Include the pixels in all emails that go out from your company (this makes it easier for people who’ve visited certain web pages before)

Generating demand for your B2B product requires a strategic approach. Discover 12 effective ways to create interest and excitement among your target audience.

Take An Integrated Approach To Market

When it comes to generating leads and measuring results, an integrated marketing approach is a way to go. 

Using a single platform that automates all your lead generation efforts will help you see the full picture of your campaign performance from engagement rate and conversion rate to cost per acquisition. 

That’s why we created Lead Manager: a single platform that combines all of our tools under one roof so you can get the most out of your B2B marketing efforts.

As an alternative, if you’d rather use different software for each phase of your campaign, no problem! We’re here for you either way.

Take Your Content Marketing Up A Level Using Visual Content

Visual content is more engaging than words alone, according to HubSpot research. It’s also more likely to be shared on social media and remembered by the reader, which increases the likelihood that it will result in a conversion like a clickthrough or an email sign-up.

Using visual storytelling techniques like (, infographics, case studies, and other formats.

Along with traditional blog posts can help you engage with your target audience and increase conversions from visitors who come across your website organically (or through paid search).

Are you aiming to take your B2B marketing efforts to the next level? Explore these 16 best B2B marketing books that offer insights, strategies, and inspiration from industry experts.

Create A Better Content Promotion Strategy

It’s not enough to just create great content. If you want to generate leads, you need to get the word out about your blog posts and other content assets. There are a few things you should consider when developing your content promotion strategy:

Use a variety of channels to promote your content: Paid and organic, appropriate for your audience, appropriate for the type of asset (blog post vs video), and within budget constraints. 

For example, we use LinkedIn Ads as well as email marketing campaigns to promote our blog posts on B2B marketing topics such as how to create a lead generation campaign or how to create an effective sales funnel for B2B prospects

Have A Very Clear Call To Action On Every Piece Of Content You Create

It’s important to have a very clear call to action on every piece of content you create. A good call-to-action will be visible, relevant to the content, and placed at the end of your blog posts, videos, or other pieces of content. 

The last thing you want is for people to forget where they’re supposed to go after reading/watching what you’ve created because it’s not clear enough.

You can also try using different methods of getting people’s attention while they’re watching your video or reading your blog post such as popups and overlays that appear when someone scrolls through their feed on social media.

This way they won’t even have time to forget about clicking through!

Use Webinars Or Live Events To Generate Leads And Promote Your Content

If you want to generate leads, you should use webinars. Webinars are the perfect platform for introducing your business and its products to potential customers. They offer a way to educate people on what you have to offer and build trust with viewers. 

It’s also a great way to promote any content that you may have created, such as an eBook or white paper. You can also use webinars as an opportunity to get people signed up for your email list by offering valuable resources such as video tutorials, cheat sheets, and more.

To maximize these benefits further, consider including an incentive at the end of the presentation so they take action immediately for example: 

Signing up for free trial offers or completing a survey (which helps you understand where there might be gaps in customer service).

Navigating the complexities of B2B marketing involves understanding both the best and worst practices. Dive into our guide on best and worst practices to refine your strategies and avoid common pitfalls.

Give Your Audience Something They Can Test Drive Before They Buy

If you want to generate more leads, give your audience something they can test drive before they buy.

Free trials, samples, or consultations are all great ways to do this. A free trial of a product or service gives buyers an idea of how it works and whether it’s right for them. 

A sample allows potential customers to try out the product in person and see if they like it as much as they thought they would. 

A consultation gives prospective customers the chance to ask questions about how your offering works and how it might work for them specifically before committing any money or time to buy from you. 

And demos provide potential clients with a more in-depth look at what your product does, why people like using it so much (and what makes them stick around), and who else has been successful when using this solution on their own projects/projects/businesses/etc.

Running a successful B2B marketing campaign on a tight budget requires ingenuity and creativity. Discover 9 effective tips to maximize your resources and achieve impressive results without breaking the bank.


Hopefully, we’ve got you more excited about trying out new tactics for generating leads in B2B marketing. We know the struggle, and we came to these tips even the one about watching badminton! through our trial and error. 

Remember that the important thing is to keep on trying. As they say in this game: “you miss 100% of the shots you don’t take.”

Further Reading

B2B Sales Leads: The 32 Best Ways to Generate More Leads: Explore a comprehensive list of 32 effective strategies for boosting B2B sales leads and driving business growth.

B2B Lead Generation Strategies and Tactics: Dive into proven strategies and tactics that can enhance your B2B lead generation efforts and lead to increased conversions.

7 Ways to Increase B2B Lead Generation with SEM: Discover seven powerful ways to leverage Search Engine Marketing (SEM) to amplify your B2B lead generation and attract high-quality prospects.

And here’s the “FAQs” section with 5 questions and answers in H3 format:


How can I generate more B2B sales leads effectively?

Generating more B2B sales leads involves a multifaceted approach, including content marketing, networking, and targeted advertising strategies. By implementing a combination of these strategies, you can enhance your lead generation efforts.

What are some proven B2B lead generation tactics?

Proven B2B lead generation tactics include creating valuable content, optimizing landing pages, utilizing social media, and implementing email marketing campaigns. These tactics help engage your target audience and convert them into leads.

How does Search Engine Marketing (SEM) contribute to B2B lead generation?

SEM, through tactics like paid search advertising and search engine optimization, enables your business to appear prominently in search results. This visibility increases your chances of attracting relevant B2B prospects, driving lead generation.

What role does targeted advertising play in B2B lead generation?

Targeted advertising allows you to reach a specific audience that matches your ideal customer profile. By tailoring your messages and content to this audience, you can generate higher-quality B2B leads with a greater potential for conversion.

How can I ensure my B2B lead generation strategies align with my business goals?

To align your B2B lead generation strategies with your business goals, start by defining your target audience, setting measurable objectives, and regularly analyzing your results. Adjust your strategies based on performance data to achieve optimal outcomes.