You may have heard of digital marketing. You might have even seen it in action. But have you ever wondered if it would be possible to do digital marketing on the side?
Well, I can already tell you that it”s definitely possible! In fact, there are many ways in which you can turn your passion into something more than just a hobby – or even make a career out of it!
You see, digital marketing has become one of the most sought-after skills today. More companies are looking for individuals who not only know what they”re doing but also those who demonstrate their competence by putting their knowledge into practice regularly.
And if there”s anything better than having an excellent resume with lots of experience under your belt (and hopefully some degree certificates).
Then that would be someone who combines both these things: practical experience plus academic credentials (a combination that universities themselves recommend)!
| Takeaways |
|---|
| 1. Digital marketing can be a viable side hustle, providing additional income and flexibility in your schedule. |
| 2. Learning digital marketing on your own is possible with numerous online resources and courses available. |
| 3. Freelancing in digital marketing can serve as an excellent part-time job, offering various opportunities for growth. |
| 4. Data entry freelancing in the manufacturing industry can be a niche option for aspiring digital marketers. |
| 5. Balancing a full-time job and digital marketing side hustle is achievable with proper time management and dedication. |
You Can Do It Anywhere, Without Leaving A Single Place
Let’s say you’re at home and want to start working on your digital marketing course. You can sit down at your desk and get started on that project you’ve been meaning to work on for months now.
But then, maybe your family wants some time with you or there’s a game on TV later and you don’t want to miss it! So what do you do? You could try working from the park or even the beach if they’re nearby!
The great thing about digital marketing is that it doesn’t require an office space nor does it require any sort of equipment aside from a laptop (or tablet) and internet connection.
Making money through digital marketing doesn’t have to be complicated. Our article on How Can You Make Money with Digital Marketing? Easy Way! reveals some straightforward strategies that can boost your income while doing digital marketing on the side.
You Can Do It In Your PJs And Keep Your Comfy Clothes On All Day Long
You don’t have to report to anyone, or be in one place at a certain time of day. You can fit it around your life – go for a walk and brainstorm some ideas while listening to music, or take a break from the computer screen and get outside for some fresh air.
You Can Fit It Around Your Life
As a digital marketer, you are in control of how much time you want to spend on the job. You can work when you want to and take days off when you need them.
There’s no commute you can work from home or while traveling if that’s what suits your lifestyle best. And there are no office politics or dress codes to worry about either: wear what makes sense for getting things done (or don’t). The biggest perk of being self-employed? No boss!
You Don’t Have To Report To Anyone
- You can work on your schedule. As a contractor, you have the freedom to set your hours and work when it’s convenient for you.
- You don’t have to answer to anyone. As an independent worker, no bosses or managers are looking over your shoulder at all times; even if you’re working for a client, they’ll likely respect your autonomy as long as their needs are being met.
- The sky is the limit when it comes to where (and how) you choose to do your work!
- There’s no need for expensive office space or specialized equipment like printers or fax machines just pick up a laptop and go where there’s WiFi!
Interested in learning digital marketing on your own terms? Discover the possibilities with our guide on Can You Learn Digital Marketing on Your Own? and take the first step towards mastering the art of online promotion.
No One Is Going To Tell You What To Do, When, And How
Being your boss means that you can work at any time and in any place. Do you want to take the day off and play with your kids? Awesome! Do you want to work from home all week so that you can spend time with your partner or spouse?
You better believe it! Want to take a short break from the hustle and bustle of life and catch some rays on the beach for a week? Let’s do it!
You also don’t have anyone telling you what to do, when, or how. Everyone has their way of doing things, but if someone else tells you something is wrong with your process it probably isn’t true.
Self-confidence is going to be the most important thing when starting on this path; no one knows exactly how much they need until they try it out themselves firsthand.
The Learning Curve Is Pretty Short
Digital marketing is a fast-growing industry, and there’s a lot of information out there for you to learn. A digital marketer who’s been in the game for 10 years will have learned something new every day for most of those 10 years.
But if you’re just starting, don’t stress! You can easily catch up.
You’ll find lots of free resources online that offer courses, tutorials, or even just blog posts about digital marketing. There are also plenty of paid courses you can take on platforms like Udemy or Lynda (these are my go-to sites).
If you want someone else’s experience firsthand, connect with other digital marketers through LinkedIn Groups. Don’t be shy you’ll meet some really helpful people who will help get your career started right!
Digital marketers are often open to sharing their knowledge with other people who want to get into the field as well. Many prefer it because they want to see more diversity in this growing industry rather than seeing only one type of person enter it (i.e., white males).
There Are Tools For Everything
The good news is, that there are tools available to help you with digital marketing. These can help you do things faster, better, and more efficiently.
They can also save you time and money because it will take less effort on your part to create content, analyze data or engage with your audience.
Here are some of the most useful tools for digital marketers:
- Hootsuite – A social media management tool that allows users to schedule posts across multiple platforms at once. It’s great for managing multiple campaigns at once.
- Buffer – A social media scheduling tool that integrates with several major platforms like Facebook, Twitter, and Instagram so you can schedule all of your content from one place.
- The free version allows up to 10 scheduled posts per day but if you need more than that then paid plans to start at $10/month (for 100 scheduled posts).
Freelancing offers an excellent opportunity to balance work and life. Explore the advantages of freelancing as a part-time gig in our article on 16 Reasons Freelancing Is the Ultimate Part-Time Job, and see why it’s a popular choice among digital marketers.
Your Office Is Not Bound By Walls
The best thing about this work is that you can do it from anywhere. You don’t have to work from a traditional office, and there are no walls. The possibilities are endless! If your home isn’t the ideal place for you to focus, try working from a coffee shop or library instead.
Not only will the change of scenery help keep the creativity flowing, but working in public means you’re more likely to interact with others and learn new things that could open up new opportunities for your business (like getting ideas for blog posts).
If your hotel room offers free Wi-Fi and its computer, why not use it as an office while on vacation? Many hotels offer this service these days and even if they don’t advertise it, just ask!
It may seem like an odd request at first but most people would rather be accommodating than deal with having their accommodations turned into a makeshift office space by someone who didn’t ask permission first anyway (which could lead them into legal trouble).
Of course, there’s always an option like going out onto nature itself: sitting down by the beach with nothing but sand beneath us feels so calming and peaceful when compared with being inside all day long.
Maybe thinking about how beautiful things might look from above would help us come up with ideas too!
Getting Started Is Easy And Cheap
You don’t need to shell out a lot of money to get started. A good place to start is with your blog, website, or social media accounts. If you’re not sure where to start and don’t have much money, here are some easy ways that you can begin:
Buy a domain name and hosting for around $10 per year at Bluehost. Then set up your site using WordPress (there are tons of free themes). You’ll also want a free email account from Gmail or Yahoo Mail that lets you create subdomains (i.e., [email protected]).
These will cost about $5/year each for Gmail, but the others only require registration with an email address before creating the subdomain; these usually cost nothing at all in general!
Read up on SEO tactics so that search engines know how best how to index your content rather than simply looking at keywords (which could lead down paths of disaster). Start by reading “On-Page SEO”, then move on to “Off-Page SEO”.
Once finished there, move on to “Link Building 101″, which will teach you how links from other sites affect rankings in Google’s SERPs.”
You Can Take Breaks Whenever You Want
While you can work as much or as little as you want, it’s important to remember that your business is still a business. You should always be working towards your goals.
Even if you only have an hour or two each day for digital marketing, make sure those hours are being used productively and wisely.
In short: stay focused on what needs to get done, but don’t forget to take breaks when they are needed!
No Traffic Woes Every Damned Day
Many digital marketing jobs require a certain amount of travel. Most of the time, this means getting in your car and driving to an office.
But if you have an online business and work from home, you can avoid the traffic. And it’s not just about saving money on gas or avoiding traffic jams; being able to work remotely offers other benefits as well:
- Flexibility – You’re no longer confined by office hours; log in and get started at whatever time works best for you.
- Focus – If there are fewer distractions around you, it’ll be easier to stay focused on what needs to get done (and not get distracted by Facebook).
- Family Time – Working from home allows parents who want to spend more time with their children while still earning a living wage or working retirees who want some company around the house without having to hire someone else just for that purpose!
Looking to make a positive change in your life? Find inspiration in the story of How I Changed My Life Through Freelancing, and see how freelancing can open doors to new opportunities and personal growth.
You Can Work From Home (Or Even From A Hotel Room)
You can work from anywhere. You don’t need a desk, you don’t need an office and you certainly don’t need to be at the office. You can work from home, in a hotel room, or even from a coffee shop. The world is your oyster when it comes to digital marketing jobs for freelancers.
It Provides You With Tax Deductions (And Other Financial Benefits)
You can also get some tax benefits from your side hustle. If you work from home, the IRS will likely allow you to deduct a portion of your expenses during the year. These include things like internet and phone bills, as well as any office supplies that you buy for your home office.
If you start a business on the side, this is another opportunity for tax deductions. You may be able to write off equipment purchases and other items used exclusively for work purposes (like business cards).
You’ll also want to keep track of any money spent on advertising or marketing materials, as these are considered deductible expenses when starting a new business.
Freelancers and contractors often have similar opportunities for tax deductions that is, if they’re organized enough (and diligent) enough in tracking their spending while working on projects!
You Get To Work With New People
Aside from the obvious benefit of being able to set your schedule, you get to work with new people. This is especially helpful if you’re an introvert or just want to expand your horizons a little bit.
You’ll be able to connect with clients from all over the world and potentially help someone launch their business dream in a different country. You’ll also get exposure to different cultures, backgrounds, industries, and even generations (though that might not always be so fun).
It Helps Hone Your Skills In Different Areas Of Marketing
Even if you’re not interested in working for a company that does digital marketing for clients, it still helps to know all of the different things that digital marketers do.
For example, knowing about SEO (search engine optimization) will help you get your blog posts to rank higher in Google searches.
Knowing about social media can help you grow your following on Twitter or Facebook so that when people search for keywords related to your business, they’ll be more likely to find you.
Knowing these things will make it easier for you to understand what kind of work is being done by other companies and whether or not they’re doing a good job at it.
You may also decide one day that working as an independent contractor is better suited for your interests than having a full-time job with benefits.
When I first started out trying my hand at freelance writing five years ago with no background experience in journalism or marketing.
Whatsoever, being able to complete simple tasks like writing press releases was pretty much impossible without someone helping me along the way (which wasn’t always easy).
But now that I’ve learned everything from blogging 101 through advanced SEO techniques over time and had some success doing so I wouldn’t hesitate for one second before jumping into any job posting asking me if I could handle it!
It Builds Your Resume And Portfolio Quickly
It’s also a great way to build your resume and portfolio quickly. If you’re looking for work in digital marketing, you must have experience in the industry before starting a full-time job.
Getting experience from side hustles can help you stand out from the competition, especially if you’re applying for entry-level positions!
Data entry freelancers, there’s a niche for you! Dive into our comprehensive guide on A Guide for Manufacturing Data Entry Freelancers and discover how this specialized field can be a lucrative choice in the world of digital marketing.
With Digital Marketing, The Sky Is The Limit! (Literally!)
Once you know what digital marketing is and how it works, there are lots of ways to get in on this career. You can work for yourself, you can work for others, or you could even start your own business.
You might be surprised at how many job opportunities are out there; often it doesn’t matter if your skills match up with the job description, but rather whether or not they think that you’d be a good fit for the company’s culture.
For example: If I was looking for an assistant today (which I’m not) I wouldn’t hire someone who has years of experience as an executive assistant; instead, I would look for someone who has great communication skills and wants to learn more about my business and then go from there!
Conclusion
Did you know that the world of digital marketing is a billion-dollar industry? Did you also know that there are plenty of jobs available in this sector?
No wonder so many people are looking to get into this field! With all these benefits, it’s no surprise that so many professionals want to break into digital marketing because it feels like such an easy place to start.
Further Reading
Digital Marketing as a Side Hustle: Explore how digital marketing can become a rewarding and flexible side hustle, offering additional income streams and opportunities for career growth.
Remote Side Hustles: 4 Ideas to Consider: Check out these four remote side hustle ideas, including digital marketing, that you can pursue to earn extra income while maintaining flexibility in your work.
Want to Make Digital Marketing as a Side Hustle? Here’s How: Learn valuable insights and tips on how to establish digital marketing as a successful side hustle, even if you have limited prior experience.
FAQs
Is digital marketing a good side hustle option?
Yes, digital marketing can be an excellent side hustle option, as it offers flexibility, a wide range of opportunities, and the potential to earn additional income outside of a traditional job.
How much time do I need to invest in digital marketing as a side hustle?
The time investment in digital marketing as a side hustle can vary depending on your goals and availability. Some people choose to dedicate a few hours each week, while others may invest more time for faster growth.
Do I need prior experience in digital marketing to start it as a side hustle?
No, prior experience in digital marketing is not always necessary to start it as a side hustle. Many resources and courses are available to help beginners learn the essential skills and get started.
Can I manage digital marketing as a side hustle alongside my full-time job?
Yes, digital marketing can be managed as a side hustle alongside a full-time job. Its flexible nature allows you to work on projects during your free time, evenings, or weekends.
What are some popular digital marketing strategies for side hustles?
Some popular digital marketing strategies for side hustles include social media management, content creation, email marketing, affiliate marketing, and search engine optimization (SEO). These strategies can be adapted to suit various niches and business models.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.