Digital marketing is a skill that’s in high demand. It’s also one of the most difficult skills to learn and master. If you’re looking to break into this field, it can be hard to find free resources that will help you learn the skills needed to get started.
Luckily, there are plenty out there! Here are some of my favorite places where you can learn digital marketing for free:
| Takeaway |
|---|
| Learning digital marketing for free is possible! |
| Explore reliable online marketing courses. |
| Utilize free resources and tutorials available. |
| Continuous learning and practice are essential. |
| Embrace self-directed learning and creativity. |
1. Google Digital Skills
Google Digital Skills is a free online course taught by Google experts. The course content covers the basics of digital marketing, and you can take it at your own pace.
This course will give you a solid foundation in digital marketing concepts and techniques, so it’s a great place to start if you want to learn more about how this field works from scratch.
You can also choose to pay for the certificate after taking the course for $50 (around £38).
Embrace the flexibility of online learning and take charge of your digital marketing journey. With the power of the internet at your fingertips, you can easily explore the world of marketing. Check out our guide on learning digital marketing online to discover the countless opportunities waiting for you.
2. LinkedIn Learning
LinkedIn Learning is another great platform where you can learn digital marketing for free. It has over 400+ courses on topics like social media, SEO, content marketing, video marketing, and analytics. They have courses for beginners as well as advanced learners.
It’s not just the number of courses that makes LinkedIn Learning stand out it also has some great features like:
You can use their search filters to look for specific keywords or topics in the course description or title
You can share your progress with others by following them or adding them to your network
3. YouTube
You can also learn digital marketing on YouTube. These resources feature both video and written content that will help you understand the basics of digital marketing.
4. HubSpot Academy
You can start learning digital marketing with HubSpot Academy, a free online learning center for inbound marketing. They offer a variety of courses at different levels and for different certifications.
If you’re just getting started learning digital marketing, HubSpot Academy is a great place to go first because it offers everything that you need to know about inbound marketing.
The only downside is that the coursework isn’t always up-to-date with current trends and best practices in online marketing but if you have time to put into the lessons and do your research on top of them, then this is an excellent resource.
Don’t let the absence of a laptop hold you back from diving into the world of digital marketing. There are alternative paths to gain knowledge and experience. Explore our insights on learning digital marketing without a laptop and find out how you can embark on this exciting journey with just a little creativity.
5. Coursera
Coursera is an online education platform that partners with top universities and organizations worldwide, to offer courses online for anyone to take, for free.
It is a social entrepreneurship company that partners with universities and other organizations to offer online courses, specializations, and degrees in a variety of academic disciplines.
Coursera works with schools like Yale University (USA), Princeton University (USA), University of Melbourne (Australia) etc.
It offers many digital marketing courses from different educational institutes like Google AdWords & Analytics Certifications Course:
Marketing Fundamentals Specialization from Northwestern University Kellogg School of Management; Digital Marketing Executive Certificate from Indian Institute of Management Ahmedabad;
Digital Marketing Certification from California State Polytechnic University San Luis Obispo; SEO Course By Google Official Authorized Training Partner From BITS Pilani Goa Campus etc., which are taught by industry experts on the same day as their real-world application!
6. Udemy
- Udemy is a great place to learn digital marketing for free.
- Udemy has a wide range of courses and some really good instructors.
- Udemy has over 30,000 courses that include everything from basic programming languages to the latest in digital marketing.
- Udemy also offers tutorials on all levels of experience, so you can learn at your own pace and move through the material at exactly the speed that works best for you.
And if you’re looking for something specific (like learning how to make money online), there’s bound to be at least one course on it!
No matter what your skill level or what knowledge base you already have, there are classes available just waiting for someone like yourself but hurry up because they won’t last forever!
7. Udacity
Udacity offers a wide range of free online courses. They have courses on HTML, CSS, JavaScript, Python; iOS and Android; Machine Learning, Data Science, and more. If you are a software developer or data scientist this will be useful for you.
If you are an IT professional or business leader then Udacity can also be beneficial because they offer courses that teach leadership skills while also covering important business topics such as marketing strategy management finance etc.
Unlock your potential by self-directed learning and become a master of digital marketing. Take the reins of your education and explore the vast online resources available. Our guide on learning digital marketing on your own will provide you with valuable tips and resources to navigate this digital realm with confidence.
8. edX
EdX is a nonprofit MOOC provider that offers high-quality courses from the world’s best universities and institutions to learners everywhere.
EdX courses are available in a wide range of subject areas, including Computer Science, Data Science, Business and Marketing, Humanities, and Social Sciences.
9. Digital Vidya
Digital Vidya is a free online learning platform that offers courses on digital marketing, web development, and more. The Digital Vidya team works with industry leaders to create course content that beginners can easily digest and understand.
The courses are self-paced and can be taken at your own pace. Digital Vidya also has a forum where students can interact with other learners and share their experiences in the digital marketing space
10. Learn With Google AI
If you are looking to learn more about AI, Google AI is a free online course that teaches you how to build and train machine learning models.
You will learn how to build a deep learning model and train it on a large dataset. You’ll also learn how to use TensorFlow (Google’s open source software library for machine learning)
11. SkillShare
SkillShare is a learning platform that offers online courses and workshops on a wide range of topics. With SkillShare, you can learn design, business, photography, marketing and more—it has over 1,000 classes available for you to take at your own pace.
SkillShare offers a wide range of classes from beginner to advanced levels so there’s something for everyone who wants to learn more about digital marketing. The best part? Most courses are free!
You can also pay an additional fee if you want access to exclusive features like quizzes and certificates upon completion of the course.
12. Google Analytics Academy Analytics For Beginners Course
Google Analytics is a free and easy-to-use tool that helps you collect and analyze data about your website traffic. It’s also the most widely used web analytics tool, making it an essential tool for learning digital marketing.
The Google Analytics Academy offers a variety of courses on how to use Google Analytics for beginners. The course covers everything you need to know about how the tool works, with practical exercises throughout so you can learn by doing!
13. HubSpot Inbound Marketing Course & Certification
If you’re looking for a solid introduction to inbound marketing, HubSpot’s Inbound Marketing Certification is a great resource.
The course will walk you through the entire inbound marketing process from start to finish, showing how to attract new leads and convert them into customers through marketing automation, SEO, social media, and more.
If you want to take your new knowledge even further and get certified as an expert on HubSpot’s platform (and impress potential employers), there are two options: the certification exam ($50) or their paid professional program ($200 per month).
Kickstart your career in digital marketing after completing a comprehensive course. The right training can open doors to exciting job opportunities. Discover how you can find success in the digital marketing industry with our guide on getting a job after a digital marketing course.
14. Facebook Blueprint Certification Courses
Facebook Blueprint Certification Courses (FBBCC) are designed to help you master the fundamentals of Facebook marketing. The courses are divided into three sections:
Basics, Intermediate and Advanced. Each course is made up of a series of video tutorials that will walk you through the steps necessary to achieve mastery of each topic.
You can take these courses completely for free by watching videos on your computer or mobile device via Facebook’s main website or app. Once you’re done with all three sections, you’ll receive an official certificate from Facebook confirming your completion of the coursework.
15. Coursera’s Online Marketing Certification Course By the University Of Illinois At Urbana-Champaign (UIUC) – 4 Weeks, Self-Paced, Free Certificate Upon Completion
Master the fundamentals of digital marketing with this free course from the University of Illinois at Urbana-Champaign. It’s an online certification program, so you can take it on your own time and at your own pace (no need to stick to a rigid schedule).
In four weeks, you’ll learn how to effectively market your business using social media channels like Facebook and Twitter; how to create engaging content for blogs; how to use analytics tools such as Google Analytics and Google AdWords for reporting purposes; and more!
Independently pave your way into the world of digital marketing and unleash your potential without constraints. There’s no need to follow a traditional path; you can carve your unique journey. Our guide on learning digital marketing on your own sheds light on how you can embrace self-learning and thrive in this dynamic field.
Conclusion
If you’ve read this far, chances are that you want to learn more about digital marketing. You know how important it is and how much it can help your business grow.
Further Reading
Free Online Marketing Courses from WordStream: Explore a curated list of free online marketing courses offered by WordStream, covering various aspects of digital marketing to enhance your skills.
5 Free Online Courses for Digital Marketers from Social Media Today: Social Media Today presents five top-notch free online courses tailored for digital marketers, providing valuable insights and strategies to level up your marketing game.
Learn Digital Marketing with Reliablesoft: Reliablesoft offers a comprehensive guide to learning digital marketing, from fundamental concepts to advanced tactics, empowering you to excel in the digital landscape.
FAQs
How can I learn digital marketing online for free?
You can learn digital marketing online for free by enrolling in various reputable platforms that offer free courses, tutorials, and resources. Look for well-known websites, educational institutions, and industry blogs that provide quality content on digital marketing topics.
Are there any free online marketing courses?
Yes, several platforms offer free online marketing courses. WordStream, for instance, provides a collection of free marketing courses covering a wide range of topics to help you enhance your marketing skills without any cost.
What are some reliable sources to learn digital marketing?
Reliable sources for learning digital marketing include reputable websites, educational institutions, industry-leading blogs, and official platforms of marketing experts. Seek resources from experts in the field to ensure the quality and accuracy of the information you receive.
Can I become a proficient digital marketer through online courses alone?
Online courses are a valuable resource for learning digital marketing, but becoming proficient also requires practical experience and continuous learning. Implement the knowledge gained from courses in real-world scenarios, and stay updated with the ever-evolving digital marketing landscape.
How do I choose the right digital marketing course?
To choose the right digital marketing course, consider factors such as course content, credibility of the provider, user reviews, and whether it aligns with your specific goals and interests. Research multiple options before making a decision to ensure you find the most suitable fit for your needs.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.