Want to find the best consumer to test your product, but don’t know where to look? Here’s a step by step process that I use

We’ve analyzed click-through rates (CTRs) for several million mobile ads and have found lots of interesting stuff.

Have you ever wondered how startups like Facebook, LinkedIn and Twitter got people to share all that personal information?

Want to know the best way for collecting the most accurate academic data in your marketing research? I have the answer.

Want to become an expert in your field? You can do it if you follow these tips for data gathering.