What’s The Adequate Number Of Interviews For A Grounded Theory Approach?
You’ve probably read that a grounded theory approach requires 12 interviews. Is that true? Let’s find out!
Costantine Edward
What I Wish I Knew Before Running My First Marketing Research Project
You think you know what is involved in running marketing research, but there are a few things that surprise even the most experienced pros.
Things To Consider When Conducting Consumer Insights
What do you look for when conducting consumer insights? Are there any things that you should consider?
13 Don’t Know What Shape Your Customer Base Is? Go Track-It!
If you’re struggling to reach people who are interested in your blog content, you need to try track-it.
How To Effectively Ask People About Their Everyday Lives
How to effectively ask people about their everyday lives to find out what they eat, where they shop, and what they like to do for fun.