For years, some people have been warning that other writers should be worried about AI. They say that soon, this technology will be so advanced that it’ll be able to write better content than human beings and more efficiently too.
And as you know, our work is already getting replaced by computers in many ways: Content writing software can create blogs and articles faster and cheaper than freelance writers. As a result, many organizations are choosing them over humans. It’s the same with chatbots:
These tools can answer most questions or respond to most issues from customers without costing much money (for the business), giving organizations an easy way to avoid hiring customer service representatives.
However, there are still plenty of things we can do better than chatbots and content-writing software for clients. So let me tell you what I think about this topic and leave it up to you whether or not it’s worth worrying about!
| Takeaways |
|---|
| AI is becoming an increasingly important tool for businesses to gain a competitive advantage. |
| By automating routine tasks and providing valuable insights, AI can help businesses improve efficiency, reduce costs, and enhance customer experience. |
| Common use cases for AI in business include chatbots and virtual assistants for customer service, predictive analytics for sales and marketing, and natural language processing for sentiment analysis and data extraction. |
| To get started with AI, businesses should identify areas where it can be leveraged, explore available technologies and vendors, and develop a plan for implementation and ongoing maintenance. |
| The successful implementation of AI requires a strategic approach, careful planning, and ongoing monitoring and evaluation to ensure optimal performance and results. |
1. Sales Copy
Sales copy is one of the most important parts of any client project, but it’s also one of the most difficult to write. If your sales copy isn’t persuasive enough, you could lose clients and potential business. If it’s too wordy or repetitive, you’ll drive away potential clients who have already decided not to purchase your services.
AI can help with this process by writing sales copy for you and it will do so better than any other human being could ever manage to do on their own. AI can read through your website’s content and pick out specific topics that would be helpful for potential customers looking at what kind of work you offer.
Then, using algorithms based on machine learning technology and data from similar websites, AI can create original text that speaks directly to each visitor without seeming generic or boring.
As AI continues to advance, it threatens the very existence of the freelance writing industry. Check out our article on how artificial intelligence threatens the freelance writer industry to learn more about how AI is changing the game.
2. Ad Copy
You’ve probably heard by now that AI can write ad copy, but if you haven’t, it’s time to catch up!
It’s true: AI can write ads for products you don’t sell. It can also write ads for products you don’t have on your site or even know about. So yes, this means that your competitor’s AI could be writing the copy for their ads.
And no matter what product you are marketing or what industry you work in, I guarantee that someone is using an AI to create ad copy for it too (even if they’re not aware of it). The point is that this technology exists and its use is growing rapidly so…
3. Content Marketing
The ability to write content for you is one of AI’s greatest strengths, and it’s a very powerful tool to have at your disposal.
You’ve probably heard that Google favors sites that are well-written and formatted, but did you also know that this means the search engine can better understand what the site is about? This means more clicks on your website.
Customers like websites with clear copy because it makes them feel confident about the company they’re doing business with. Consumers want confidence when making purchases online and if yours can offer something like this, then great!
Your customers will be more likely to buy from you than someone else in your industry who doesn’t provide this sort of information on their website (or even worse: has poorly written copy).
4. Writing Books And Guides
You may not have considered it, but AI can write books and guides. This is a big deal because AI’s are better at writing than humans.
AI doesn’t need to sleep or waste time on other things, so they can write your book faster than you ever could. Plus, they don’t get tired or make mistakes (at least not yet).
Finally, since AI is good at learning new languages, you won’t have to worry about whether or not your book will be translated into multiple languages by an imperfect human translator who might mistranslate something important in the process.
The rise of GPT-3 has enabled AI to write human-like content, making it a real competitor for freelance writers. Learn about how GPT-3 can write content and its potential impact on the freelance writing industry
5. Blogging
AI is also great at writing blog posts. Think about it: if you have a blog post that can put words together in the right order and format, why would you want to pay a human writer to do that? You can use AI to create content for your company’s blog, and it will be more consistent in quality than any human writer could ever be.
In fact, according to research by the New York Times, machines are already better than humans at writing some kinds of content and they’re getting better all the time: “The researchers examined millions of articles dating back decades and found that computers had been steadily improving their ability to write news stories.”
6. Writing Emails
- AI can write emails and it’s good at it.
- AI can write emails based on data, rules, and templates.
- AI is going to become one of your biggest competitors for client work.
7. Writing Slogans, Taglines, And Brand Messaging
AI can do this for you.
It’s important to note that AI isn’t just limited to writing brand messaging. It can also be used to write taglines, slogans, and even entire websites or landing pages. The possibilities are endless!
We have an entire client that has asked us to use our AI platform (we call it “AIspeak”) to write their website copy for them.
They have a very specific voice they want their site to take on, so we wrote a couple of paragraphs of content based on what they wanted and then had AIspeak generate the rest of the page automatically using our algorithm which pulls in keywords from the article being written as well as synonyms related to those keywords found across the web all without any human interaction whatsoever!
8. Writing Advertisements
The main thing that AI is better at than humans when it comes to writing ad copy is that it can do so more effectively. AI can write ads that are more engaging, more effective at targeting the right audience, and more likely to increase conversion rates.
It’s not just a matter of efficiency AI also has an advantage over human creatives in terms of what they produce. Because AI systems don’t have biases or emotion-based reactions like we do, they’re able to create content without relying on any personal preferences or assumptions about what will work best with their target audience.
This means they can create content that’s less targeted toward certain demographics than conventional marketing strategies allow for today (e.g., older people may not be as easily swayed by memes).
And while they’re at it, these systems are also able to generate new ideas something which even the most talented creative minds struggle with from time to time!
The future of freelance writing may be uncertain, but AI offers many new opportunities for writers. Discover how the future of freelance writing is bright with AI and how writers can adapt to the changing landscape of their industry.
9. Writing Scripts And Dialogue For Movies, TV Shows, And Audiobooks.
AI can write scripts and dialogue for a variety of platforms. AI can create scripts for movies, television shows, and audiobooks in a fraction of the time it takes humans.
AI can also write dialogue that is more natural sounding than what you would expect from a person who is just writing on their own. Many writers are already using AI technology to speed up their processes!
This doesn’t mean that human writers will become obsolete overnight; they’ll simply be able to focus more on creating original stories while robots take care of all those tedious tasks such as formatting scripts or rewriting dialogue until it sounds more natural-sounding (or believable).
10. Social Media Posts And Captions
Social media posts and captions aren’t always the most interesting or glamorous part of your business, but they are essential to keeping your clients engaged. And as an agency owner, you know how much time and effort goes into producing content for social media.
You need it to be right every time: accurate in its wording (both in terms of spelling and meaning), not too long or short, attractive enough that it doesn’t look like spam…the list goes on.
This is where AI shines: by leveraging machine learning techniques such as natural language processing and sentiment analysis, AI can produce high-quality content at a rapid pace and without making any mistakes!
AI writers are quickly becoming a legitimate competitor for freelance writers, but how do they stack up against each other? Check out our article on AI writers vs. freelance writers to learn more about the pros and cons of both options.
11. Scripting Customer Support Responses (Chatbots)
Customer support is a big part of many businesses. So much so that it may be one of the most important parts of your business to automate.
Chatbots are a great way to automate this type of work because they can handle a wide range of customer support requests, and can respond 24/7 (or at least until you go home for the night). The only thing you need to do is program the chatbot with some default responses (e.g., “Thanks for contacting us, we’ll get back to you soon.”), as well as specific responses based on its understanding of what users are saying or typing in their messages.
12. Creating Social Media Ads, Instagram Posts, Blog Posts, Etc.
Social media ads, Instagram posts, and blog posts have always been a little tricky for brands to create. If you’re hiring a freelancer or agency to create content for your social media accounts, they’ll probably have to sit there and come up with something clever every time.
But AI doesn’t need sleep! Using the right software and some input from you, it can spit out hundreds of relevant post ideas in a matter of minutes.
One example is Loomia’s AI-powered platform that generates personalized outfit recommendations based on your mood at any given moment and then takes care of the rest by posting them on your Instagram account for you!
13. AI Is Going To Become One Of Your Biggest Competitors For Client Work
It’s not that AI will be able to do everything you do, or even most things you do. But it will be able to do a lot of things that you do, and it’ll be able to do all the things you do but do them better.
The debate over AI vs. freelance writers is ongoing, but the future of content creation may very well be a collaborative effort between humans and machines. Discover how AI can help or hurt freelance writers and what the future of content creation may look like.
Conclusion
We hope that this post has given you some insight into how far AI has come and how it will continue to improve. We know that it can be scary to think about the future, especially when it comes to your livelihood, but we also believe that embracing change rather than fighting it will lead us all in better directions.
If you have any questions or comments on what we covered here today, feel free to reach out to us.
Further Reading
8 Uses of AI in Business – Discover how businesses can utilize AI to streamline processes, improve customer experience, and gain a competitive edge.
Innovative Companies Using AI to Gain an Edge in Business – Learn about companies that are successfully implementing AI to improve their business operations and drive growth.
AI for a Competitive Advantage – Forbes offers insights into how AI can be leveraged to gain a competitive advantage in business.
FAQs
What is AI in business?
AI, or artificial intelligence, in business refers to the use of machine learning algorithms and other technologies to automate and optimize business processes, improve decision-making, and enhance customer experience.
How can AI help businesses?
AI can help businesses in various ways, including automating routine tasks, improving efficiency, reducing costs, and providing valuable insights to inform decision-making.
What are some common use cases for AI in business?
Common use cases for AI in business include chatbots and virtual assistants for customer service, predictive analytics for sales and marketing, and natural language processing for sentiment analysis and data extraction.
What are some examples of companies using AI in business?
Some examples of companies using AI in business include Amazon, which uses AI for product recommendations and inventory management, and American Express, which utilizes AI to detect and prevent fraud.
How can businesses get started with AI?
Businesses can get started with AI by identifying areas where AI can be leveraged to improve operations or customer experience, exploring available technologies and vendors, and developing a plan for implementation and ongoing maintenance.
What Is AI?
AI is a computer system that learns to perform tasks by analyzing data. Machines are not programmed with preconceived ideas but instead learn from their environment.
What Is Machine Learning?
Machine learning refers to software systems that can constantly improve themselves based on the data they receive and use it for better performance over time. Machine learning can be used for predictive analytics, which helps businesses make decisions about future opportunities based on past experiences.
What Are Some Benefits Of AI?
Benefits include:
- Faster decision making
- More accurate analysis of data than humans could provide alone (e.g., medical diagnoses)
- A better understanding of consumer behavior so that companies can create better products/services or advertising campaigns
What Is AI?
AI stands for Artificial Intelligence, which is the science of making computers think like humans.
Computers have been learning from data for decades, but over the past few years, there have been amazing breakthroughs in machine learning and artificial intelligence (AI), which means that computers can now process information that was previously too complex for them to understand.
This includes things like speech recognition and translation, facial recognition and image processing, autonomous vehicles, robot control systems, and more.
The first step toward understanding what it means to be able to perform tasks like these involves recognizing the difference between software algorithms that are designed specifically for different purposes versus those that are generalized across many applications to learn from experience.
How best to solve problems based on past data inputs similar or identical to ones encountered later on down the road when trying out new approaches related closely enough to those initial attempts at solving challenges facing us today as humans living among each other within wider communities.
We’ve created both naturally occurring over time due simply being alive here together earthlings ourselves without needing any special equipment whatsoever just yet. I’m sure you have a lot of questions about this. Let me try to answer them for you:
What Is AI?
Artificial intelligence, or AI, refers to the creation of machines that can perform tasks that normally require human intelligence.
The most common example used today is Siri on our phones a program that can process voice commands and return an answer from the internet. This isn’t artificial intelligence though it just performs preset tasks based on your requests.
The real deal is when a machine can do things it was never taught to do before, like write articles like this one (if we were sitting across from each other at a table).
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.