Copywriting is a fun, creative industry. The best copywriters love their work, and they’re often surprised by how much they enjoy it! I’ve been a professional copywriter since 2010 when I was 22 years old.
Since then, I’ve worked on a variety of projects for many different clients everything from doing SEO for websites to writing ad campaigns for businesses as large as Hilton Hotels & Resorts (and even smaller ones!). Here’s what my typical workday looks like:
| Takeaways |
|---|
| Gain insights into the daily routines and experiences of copywriters. |
| Explore the origins of a copywriter’s journey and learn about their experiences. |
| Understand the various tasks, challenges, and creative processes that copywriters face. |
| Discover how a copywriter’s day unfolds, from brainstorming to crafting compelling content. |
| Learn about the skills, strategies, and routines that contribute to copywriting success. |
It’s About “The Story”
A copywriter’s job is to tell stories that sell. The stories we create are about people, places, products, and services.
We help companies to engage customers through the words they use when communicating with them. We write adverts, emails, web pages, and other marketing materials that get attention from prospects and customers alike making them want to buy something from you because of what you have said about yourself or your business in your communications.
We work closely with many different departments within a company: sometimes we will be asked by sales teams for information on particular customers, this could be a list of names or addresses.
It might also mean that they want us to interview some existing clients so we can learn more about their needs before writing new copy for future projects or campaigns targeting similar audiences (I’ll explain more later).
Crafting compelling copy is an art that every writer aspires to master. Discover insights from our comprehensive guide on The Ultimate Guide to Copywriting and enhance your skills in capturing attention through words.
Being A Copywriter Is All About Words And Stories
You’re a copywriter if you work with words and stories. If you get excited by the idea of finding the perfect word or phrase to describe something, then you may be a writer. And while some people think that writing is only about using your own words, it’s also about knowing how to tell other people’s stories and that’s where copywriters come in.
Copywriters are responsible for the words used in marketing and advertising campaigns; websites, blogs, and social media; print materials like brochures, business cards, and flyers; video scripts; emails, and other direct marketing communications (such as coupons).
In each case, these are just some of the ways we use our skills as writers to help businesses tell their stories through words alone!
Find Your Voice And Style
The key to finding your voice is to take a step back and identify who you are as a writer. Who are you? What do you want to say? How would you like others to perceive your style of writing? When I started writing copy, it was really hard for me to figure out what my niche was.
I think most writers feel this way at first, but if we don’t address it early on then there’s no hope of ever finding our true voice.
I’m always looking for inspiration from other writers and content creators. But sometimes it’s good just to take a break from the internet and focus on something else: maybe read some poetry, listen to music or watch a movie with friends (or alone).
The point is that there’s so much going on in our world that inspires us every day whether it’s an article written by someone else or even just walking around outside that we can use these things as fuel for our creativity!
Transforming words into persuasive tools is a key aspect of copywriting. Explore practical techniques in our guide on How to Write Copy That Sells Anything & Everything to create impactful messages that resonate with your audience.
Words Are Our Responsibility
Copywriters are responsible for the words they write. Not just because we’re tasked with creating content that gets results, but because the impact of a single line of copy can be profound. A poorly chosen word or an editor’s last-minute change can have serious consequences to the brand, your readers, and most importantly, to you.
For example, it may seem like a minor change when you want to use “promote” instead of “advocate” or “reviewer” instead of “critic.” But if you don’t know what these words mean (and their subtle differences), then there’s no way anyone else will either.
It’s up to us as writers and editors not just to make sure our content is clear and accurate but also that it reflects an understanding of those around us who might read it too whether they’re potential clients or coworkers who have come across our work before deciding for hiring us again in future projects.
We Are Passionate About Words, Ideas, And Stories
Words are our passion. They are our responsibility, our tools and craft, and also our art. Words are what we live for; they’re how we get through the day.
When I think of my life before words, it’s a blank canvas.
There were no words to describe anything yet no stories or feelings or experiences worth sharing with anyone else in the world so there was nothing to write about at all! It was like having an empty journal where all the pages had been ripped out so that no one could read any of your thoughts or feelings ever again…or even see what color pen you used on them!
In short: if it weren’t for writing and language itself (and other forms like literature) mankind would still be living in caves today instead of living on earth orbiting around planet Earth while sitting inside a giant donut-shaped space station called “ISS” which stands for International Space Station because everyone knows that without good communication skills among humans.
Then nothing else would matter much at all except maybe survival instincts but even those aren’t useful unless first-person perspective comes into play thanks to movies like “The Martian” starring Matt Damon where he plays himself as well as other characters too so this means you can picture yourself being inside his head while watching him on screen.
This makes sense since they filmed everything using cameras instead of telepathy technology which has yet been invented due to lack of funding at least until now…
Copywriting is a blend of creativity and strategy. Rekindle your passion for writing with valuable tips from our resource on Creative Writing Tips to Help You Fall in Love with Writing Again, and infuse fresh ideas into your copy.
We Put Ourselves Into The Audience’s Shoes To Make The Right Impact
We put ourselves into the audience’s shoes to make the right impact.
Knowing your audience is essential. We want to create an experience that will resonate with them and make them feel like they matter.
Knowing their age, gender, location, interests, and education level allows us to craft messaging that speaks directly to them.
We also look at values and beliefs because these will help us understand what motivates someone’s behavior or decision-making process.
In addition, we look at wants and needs because this informs our product offerings or services offered as well as how we communicate with customers through different channels like email marketing campaigns & landing pages (etc.).
Finally, we look at interests so that when creating content – such as blog posts – it addresses topics relevant to specific groups of people within those categories: eCommerce stores might write about holiday shopping tips whereas travel agencies might write about destination guides for travelers interested in visiting California later this year…
We Have Opinions. But We Understand That Clients Have Their Vision And Aims
As a copywriter, you have to understand that clients have their vision and aims. You can give your opinion on how they could improve things, but in the end, it’s up to them. Sometimes they won’t listen to what you say and that’s fine!
Everyone has different ideas about how things should be done, and this is especially true in marketing-related fields like copywriting or advertising. You just need to learn how not to take it personally when someone doesn’t want your advice or input.
We don’t pull punches when it comes to advising clients
Sometimes, as a copywriter, you have to say things that aren’t always easy for people to hear. You might be called in to give a client feedback on their ads or website and they don’t want to hear what you have to say.
Most of the time they want encouragement to be told how good their work is and how brilliant an idea their latest idea is. But sometimes what they need is blunt honesty instead.
When it comes right down to it, this job can be difficult for many reasons: not just because of the unique challenge of coming up with new ways of saying things but also because there are times when being able to stand up for yourself can mean being able to tell someone something they may not want or like hearing from another person especially if it’s from someone higher-up than them!
Distinguishing between content marketing and copywriting is crucial for effective communication. Delve into the nuances of these disciplines in our article, The Difference Between Copywriting & Content Marketing, to refine your messaging strategies.
Clients Hire Copywriters Not Just For Their Writing Skill But Also For Their Experience And Judgement
But, you might be wondering: how does a copywriter get paid? Well, the answer is quite simple. Copywriters work with clients to come up with creative marketing campaigns that will help their businesses grow.
They do this by coming up with creative ideas and then writing them out so that they can be published in any form of media (e.g., blog posts, social media posts, email newsletters).
Clients hire copywriters not just for their writing skills but also for their experience and judgment and the ability to think outside the box and come up with ideas that are not the norm. This is why clients want someone who can make them stand out in the crowd.
If done right it can lead people on a path towards success, but if done poorly it could turn off potential customers or cause them to lose interest in what they’re seeing/reading/hearing about this brand/product/business opportunity which leads us back around to where we started…
When You Work At Home, There Are No Set Office Hours, But That Does Not Mean You Can Be A Slacker
Working from home means you can set your schedule, but that doesn’t mean you should be a slacker. If anything, it’s even more important to be prepared and ready to go whenever the phone rings or an email comes through.
So don’t feel like you have to work long hours just because you’re not in an office but do make sure that when the client does call or email, you’re prepared and ready for it!
You should be able to get on well with clients without being friends
You should be able to get on well with clients without being friends.
Being friendly is great and all, but you need to be able to give them advice without feeling that you’re their best friend. If there’s a problem with their copy, don’t sugarcoat it or pretend it isn’t an issue point out where they went wrong, offer solutions, and then follow up later so they can see how things have improved (and if they haven’t).
You should also be able to give them feedback without feeling like you’re their best friend: “Hey buddy” won’t cut it here. Instead of “You know what? You’re doing fine,” try something like this instead: “I think these changes will improve the quality of your articles.”
Ascending to the top echelons of copywriting requires dedication and insight. Uncover the secrets of success in our post titled The Secret to Becoming a Top Copywriter and pave your way to mastering the craft.
You Should Be Prepared To Meet Deadlines Without Whining Or Complaining Or Asking For Extensions
You should be prepared to meet deadlines without whining or complaining or asking for extensions. You should also be prepared to give advice and criticism in a professional manner, which may not always be received well.
You must be able to get on with clients as well as colleagues; it’s good practice not to form friendships with clients or colleagues outside of the workplace—you can do so once you’ve finished working together (if at all).
Conclusion
A lot of people think that being a writer means sitting in a room all day with a typewriter, but that’s not how it works anymore. These days most of us are working on computers and using software like Google Docs and Adobe InCopy.
There are still some things about the old way that I miss, like being able to put in an apostrophe or footnote with one keystroke instead of navigating through menus and submenus until my fingers get tired from clicking so much! But overall it’s been pretty great learning how to use these new tools (and they aren’t new anymore).
Further Reading
A Day in the Life of a Copywriter: Gain insights into the daily routines and experiences of copywriters, exploring their creative processes and the challenges they overcome.
Inside the Copywriter’s Day: Dive into the world of copywriting with an in-depth look at a copywriter’s typical day, including the tasks they tackle and the skills they employ.
My Daily Routine: A Day in the Life of a Copywriter: Discover the daily rhythms of a copywriter’s life, from brainstorming to crafting compelling content, and gain insights into how they maintain productivity.
FAQs
What does a typical day look like for a copywriter?
A typical day for a copywriter involves a mix of brainstorming, research, writing, and editing. They may work on a variety of projects, from website content to marketing campaigns.
What skills are essential for a copywriter’s role?
Copywriters need strong writing and communication skills. Additionally, creativity, adaptability, and the ability to understand target audiences are crucial for crafting effective copy.
How do copywriters maintain their creativity?
Copywriters often find inspiration from various sources, such as reading books, exploring different industries, or simply stepping away from their work for a while to refresh their minds.
What challenges do copywriters face in their daily work?
Copywriters may encounter challenges like writer’s block, meeting tight deadlines, and ensuring their copy aligns with the brand’s voice and goals.
How do copywriters ensure their content is engaging?
Copywriters focus on understanding their audience’s needs and preferences. They use storytelling techniques, persuasive language, and relevant examples to capture readers’ attention and keep them engaged.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.