9 Tips To Democratize Your Inbound Marketing

Inbound marketing is all about creating and sharing content that attracts the right people to your website and turns them into customers. It’s great for engaging with customers at every stage of the buying process and building trust over time.

But many marketers still think of inbound as a tactic that can be used by only some members of their team, usually those who handle web design or copywriting.

You might also assume it’s best suited for small businesses with smaller budgets, but these assumptions are incorrect. Anyone who manages a business can democratize inbound marketing.

All it takes is a little collaboration between different departments within an organization (and maybe even across multiple companies).

Inbound Marketing Tips With 30 Ideas | Steps & Strategies

Takeaways
1. Democratizing inbound marketing involves making it accessible to a wider audience.
2. Use user-friendly platforms and tools to empower more people to engage in inbound marketing.
3. Encourage collaboration and idea sharing to involve diverse perspectives in your strategy.
4. Simplify complex concepts and terminology to make inbound marketing more inclusive.
5. Leverage automation to streamline processes and enable efficient campaign execution.
6. Emphasize the importance of storytelling to connect with a broader range of audiences.
7. Focus on value-driven content that addresses the needs and interests of your audience.
8. Prioritize data transparency and insights to involve all team members in decision-making.
9. Continuously learn and adapt strategies to ensure ongoing inclusivity and democratization.

Table of Contents

1. Create A Cross-Channel Content Strategy

What Is A Cross-Channel Content Strategy?

A cross-channel content strategy is a method of creating content that can be used across all of your marketing channels.

This can include blog posts, emails, social media posts, and more. It’s important to have a cohesive plan for this because it allows you to have consistent brand messaging across all platforms.

So people will know who you are and what you stand for at any time they see something from your business.

Are you looking to dominate your inbound marketing efforts this year? Check out our guide on 12 Outbound Marketing Tips that can help you make a strong impact in the world of inbound marketing.

Why Does It Matter?

It matters because it gives people who aren’t familiar with your company an easy way to learn about what makes you unique as well as why they should do business with you.

It also makes sense from an efficiency standpoint if someone already knows who we are when they come across our posts while browsing Facebook or checking Instagram every couple of days during their lunch break at work

2. Incorporate Customer Feedback Into Your Content Plans

There are plenty of ways to take advantage of customer feedback. You can use it to improve your product, your marketing, and even the way you interact with customers. Consider some of the following options:

Improve your content plans by incorporating new questions into surveys based on customer feedback.

This will help you make sure that what you’re doing is working and give you ideas for new blog posts down the road or at least confirm that there’s no point in trying to write about a topic that people don’t care about!

Use customer feedback to improve your marketing strategy by finding out which channels are most effective for reaching potential buyers or getting them excited about what’s coming next from your company.

If people aren’t responding well to retargeting ads on Facebook but love seeing videos from YouTube influencers (or vice versa), then perhaps it’s time for an overhaul of all those tactics across platforms so everyone gets what they need when looking for products like yours.

Incorporate customer suggestions into new products or services offered by adding features based on recent conversations with customers who could benefit from such things;

This could also lead other people who weren’t originally aware these options existed to be drawn further into buying habits due to their curiosity being piqued through word-of-mouth advertising by others who already made purchases based on these newly added benefits/features!

Getting a high ROI from your content is essential for successful inbound marketing. Learn about effective Inbound Marketing Tactics that can help you optimize your content strategy and maximize your returns.

3. Don’t Throw Away Traditional Outbound Marketing

It is a common mistake to exclusively focus on inbound marketing and ignore outbound. While it is true that the best way to attract customers is by creating great content, it doesn’t hurt to combine both strategies.

Outbound marketing allows you to reach your audience where they are, and it’s still an effective way of attracting new customers.

In some cases, it may even be more effective than inbound marketing because people can easily ignore your “buy” button but not your call for help or invitation for a meeting at their local restaurant.

4. Move Away From The Sales Funnel

The way you think about marketing should change. You should be thinking about your prospects as the people they are, not as the numbers on their business cards or the amount of money in their bank accounts.

As a result, you’ll need to move away from using sales funnels (a.k.a., “the process of selling something”) and replace them with a content strategy instead.

The main benefit of this approach is that it will make it easier for you to reach more people with less work and at a lower cost per impression (CPM).

In addition, because it’s scalable and sustainable, your impact as an inbound marketer will be greater than if you were using traditional outbound strategies like cold calling or direct mail campaigns.

5. Don’t View CRM As An Add-On

CRM, or customer relationship management software, is a tool that can help you track your customers.

It’s also a tool that can help you understand your customers.

That’s right! CRM software isn’t just for the big brands with thousands of customers it has the power to democratize inbound marketing and make it accessible to all businesses, even small ones like yours.

That’s because CRM is an essential part of building relationships with your target audience through personalized content and offers at each stage of the buyer journey.

And once you’ve got those relationships established, then you’re well on your way towards building an audience that trusts what you have to say (and buys from you!).

Looking to attract more customers and increase revenue through inbound marketing? Our guide on Inbound Strategies provides insights into proven strategies that can enhance your inbound marketing efforts.

6. Don’t Limit Yourself To What’s Expected Of You

You can do more than you think you can. As a marketer, your job is to get the most out of your company’s marketing efforts. That means learning new things and trying new tactics even if they’re not part of your job description.

If you don’t know where to start or what resources are available for making changes, ask for help from other people in the company who have done this before.

Or consider hiring an outside consultant who has experience with democratizing inbound marketing at other companies just like yours.

7. Own Your Content Distribution Channels

It’s important to own your content distribution channels. You can’t control what others do with your content but you can control how you distribute it, how you use it, and how you engage with your audience through your content.

For example: say there are two competing brands for a similar product or service in the same industry.

Both have a blog with a similar frequency of posts and both write about the same things from time to time (such as best practices).

If one company posts something interesting on social media that gets shared by many different people and organically reaches more people than the other brand’s post.

Then the first company has an opportunity to connect directly with those new potential customers in ways that could lead them down a path toward becoming loyal customers over time.*

8. Think Beyond Organic Traffic

You should be using social media. It’s not just for millennials, and it’s more than just a place to post cute pictures of kittens.

Social media is an excellent way to get your message out, engage with customers and prospects, build relationships and trust (which leads to higher conversion rates), and position yourself as an authority in your industry.

The good news: you can start using social media at any time even if you don’t have a lot of followers yet or aren’t sure how best to use it effectively!

Social media platforms are great communication tools because they let users share content across multiple channels simultaneously–and people spend hours on them every day!

And since users typically don’t read every post on their feed (if they even have one), this means that the more often someone interacts with your page, the more likely they’ll see the information.

You share there later on down the line–whether through Facebook ads or retargeting campaigns–or simply because another person has shared something from your page onto theirs (this is called “virality”).

New to inbound marketing or looking to refine your strategies? Dive into our comprehensive guide, The Ultimate Guide to Inbound Marketing, where you’ll find everything you need to know to create successful inbound campaigns.

9. Empower Representatives To Use Social Media

A great way to democratize your inbound marketing is by empowering representatives to use social media. Let me explain why this is important and how you can go about doing it.

Companies have been using social media for years, but only recently has it become a priority for marketers and salespeople alike.

The reason? Social media has long been dominated by consumers, who now expect brands to be present on the platforms they inhabit and they’re not shy about calling out companies that aren’t there with them (see: the #DeleteUber hashtag).

So if you want your company’s brand name to resonate with these audiences, you need to take them into account when planning any kind of digital strategy including how you’ll allocate resources toward your inbound marketing efforts.

The easiest way to ensure everyone gets involved? Start with training sessions that give everyone an introduction to how each platform works as well as tips for success;

Then assign tasks based on where employees’ strengths lie (a job listing site like LinkedIn might work better than Twitter if someone excels at networking).

You can even pair up representatives from different departments so they can collaborate while learning from one another (which will also help break down silos between teams).

Curious about the benefits of inbound marketing for your business? Explore our article on Why Inbound Marketing Is Good for Business, and discover how this approach can drive growth, engagement, and success.

Conclusion

We hope that you’ve found our tips helpful, and we look forward to seeing how your team can leverage them. If you have any questions or feedback about this article, feel free to reach out! We’d love to hear from you!

FAQs

What are the key components of a successful inbound marketing strategy?

A successful inbound marketing strategy typically involves a combination of content creation, search engine optimization (SEO), social media engagement, and lead nurturing.

How can inbound marketing help generate quality business leads?

Inbound marketing leverages valuable content and targeted engagement to attract and nurture leads who are genuinely interested in your products or services, resulting in higher quality business leads.

What role does content creation play in inbound marketing?

Content creation is a cornerstone of inbound marketing, as it involves producing valuable and relevant content that addresses the needs and interests of your target audience, positioning your brand as a trusted resource.

How does inbound marketing differ from outbound marketing?

Inbound marketing focuses on attracting and engaging potential customers through valuable content and interactions, while outbound marketing involves pushing messages to a broader audience through channels like advertising and cold outreach.

What are some effective ways to measure the success of an inbound marketing campaign?

Key performance indicators (KPIs) for inbound marketing campaigns can include website traffic, conversion rates, engagement metrics (likes, shares, comments), and the number of qualified leads generated.

Costantine Edward

Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.