There’s a lot of information out there about how to generate leads online, as well as what tools to use and which methods are best.
However, some of the most compelling information comes directly from marketing experts who’ve been through it all before, who’ve tried several different strategies and have found success with some of them.
In this piece, I interviewed more than 60 such experts about the ways they generate leads online. These insights will help you figure out the best strategies for generating more leads so you can help your business grow.
| Key Takeaways |
|---|
| 1. Gain insights from a diverse range of marketing experts on effective online lead generation strategies. |
| 2. Understand the importance of content marketing, social media engagement, and leveraging digital tools for lead generation. |
| 3. Explore innovative tactics and proven methods shared by experts to generate and nurture leads in the online landscape. |
| 4. Learn how to adapt and optimize lead generation strategies according to changing market trends and consumer behaviors. |
| 5. Implement actionable tips to enhance your online lead generation efforts and drive meaningful results for your business. |
#1: Answer Questions On Quora
The first way to generate leads online is by answering questions on Quora. Quora is a question and answer site where users ask questions about several topics, which other users then answer.
The best part about this platform is that it’s highly curated, so you only have to compete with people who already know your niche well and are interested in it.
When you sign up for Quora, make sure you set up your profile from the get-go with an image and interesting bio (you can use this as an opportunity to mention any relevant awards or accolades). Then start answering questions!
You can focus on responding to those related directly to your business or industry if that’s what works best for you but don’t feel limited by that idea alone:
Answering broader queries like “What would be helpful?” or “What do I need?” might be just as fruitful in terms of generating leads down the line.
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#2: Use Facebook Live Or Instagram Stories
There are a number of tools out there that can help you generate leads from Facebook and Instagram. One of the most effective methods is using live video to engage with your followers.
Live videos allow you to connect with your audience in real-time, which makes it easier for them to trust what you’re saying and feel more engaged with your brand.
If live video isn’t feasible for your business, another option is Instagram Stories. These short clips allow users to easily share their thoughts and reactions on the go, making them ideal for generating more leads than static content (like photos or text).
Both Facebook Live and Instagram Stories provide an excellent way for businesses to build their brands by engaging with customers directly and since people are more likely to watch a live stream than read something static online.
These platforms are also great places where companies can increase awareness about their services while promoting themselves as experts in their fields
#3: Start A Podcast
Podcasts are a great way to connect with your audience, create trust and build your brand. Think about it: when you listen to an interview or presentation on a topic that interests you, aren’t you more likely to purchase from that person’s company?
A podcast is a form of audio broadcasting, where people can subscribe and listen via various podcast players.
Podcasts have gained momentum in recent years due to the growth of mobile devices like smartphones and tablets which make listening easier than ever before.
If it hasn’t already happened for your business, chances are high that it will soon podcast listenership has grown by over 50% since 2016 alone!
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#4: Turn Emails Into Conversations
Email is the bread and butter of your marketing strategy. It’s what you use to reach out to new clients and potential customers, but it can also be a powerful way to generate leads through proactive outreach. Here are some ways that you can turn emails into conversations:
Make it easy for people to reply by including an email address in your signature block, or making sure you have a clear call-to-action at the end of each email that provides instructions on how they can get in touch with you.
Use a conversational tone; don’t sound like an advertiser! Instead of writing “Hello,” start with something more personal like “Hi there!” or “Good morning.”
If possible, include a question at the top that will make them think about their answer before replying (e.g., “How did our website do on mobile?”).
This will help connect with them on an emotional level as well as give them something interesting to respond about instead of simply sending back a form reply without thinking it over first which happens all too often these days when people feel overwhelmed by all the incoming messages they receive via social media platforms like Twitter or Facebook Messenger.
#5: Drive Referral Traffic From Your Twitter Profile
To make the most of Twitter, you need to create a profile that users will trust and want to engage with. One way to accomplish this is by adding a link back to your website in your bio so that when people click on it they are brought directly to your homepage.
If you haven’t thought about what the best type of link might be for your business just yet, here are some options:
A call-to-action (CTA) URL – This could be something like [Get more leads today](https://www.yourwebsite.com), or [Request an appointment](https://www.yourwebsite).
CTA URLs are great because they direct traffic right where you want it as soon as possible, which helps keep visitors focused on their goal instead of getting distracted by other things happening on the page (like ads).
An informational URL – These types of links can get people interested in learning more about what services/products you offer without having them leave Twitter altogether! For example https://www.yourwebsite
#6: Optimize Your Content For SEO
One way to generate leads is through search engine optimization (SEO). This means optimizing your content for specific keywords that people are searching for.
For example, if you’re promoting a new book on your website, you might want to include the word “book” in the title and description of the page. Then make sure these pages also have good quality backlinks from other sites that also use this keyword as well.
You can also optimize your meta description tag, which appears right below the URL in Google search results.
It’s similar to writing an ad for your site or product you want it to be interesting but still give people enough information about what they’ll find if they click through. A good rule of thumb is 50 characters or less (200 characters max), so keep it brief!
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#7: Create Lead Magnets For Every Audience
Lead magnets are valuable, pre-written offers that you can use to generate leads. They’re typically delivered in the form of an ebook or a video series and help you attract new prospects by offering them something in exchange for their contact information.
You can use lead magnets to build your email list, which is one of the most effective ways to generate sales. In fact, according to research by MailChimp and Duct Tape Marketing:
- “When it comes to increasing leads and sales, there’s no better way than through email marketing.”
- “Email marketing has one of the highest ROIs (return on investment) out there 3x more than social media!”
Lead Magnets are great because they allow you to provide value while collecting prospects’ emails at the same time. Here are some examples of lead magnet types:
#8: Run Webinars With A Live Q&A Session
Another way to get people engaged and interacting with your content during a webinar is to host a live Q&A session. If you’re not sure how to create one, there are plenty of tools out there that will help you run the show.
One such tool is Poll Everywhere, which allows users to ask questions or make comments by using their mobile devices or laptops. This way, they don’t have to wait until after the webinar has ended for their question or comment to be heard by everyone else in attendance!
#9: Do Live Chats During Your Webinar
Live chats during your webinar are an excellent opportunity to engage with your audience and answer their questions. This keeps them engaged in the webinar, drives more traffic to it, and gives you a chance to promote your brand or products.
Here’s how you can do it:
Invite people who have already registered for the webinar to join the live chat during its first few minutes by asking them to “add @name-of-live-chat-channel” as a friend on that channel.
You can then use this private group conversation throughout the webinar as an opportunity for members of both groups (those who are watching on their own and those who are participating in real-time) to ask questions and share feedback with each other while they watch together.
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#10: Follow Up With Someone Who Left Before The End Of Your Webinar
If you’re running a webinar, it’s important to keep in mind that people who drop off before the end of your presentation or webinar are still potential leads. They may have been distracted by their kids or had a last-minute emergency pop up at work.
Whatever the case, they might be interested in what you have to say they just didn’t have time to listen all the way through!
So how can you reach out to these people? Here are some ideas:
Send an email follow-up. Use this opportunity to let them know about anything else you’ve got going on, like webinars or product launches.
If they’re not interested in whatever’s happening next week, don’t take it personally; just thank them for checking out your event and moving on with your life.
Call them up! No one ever said that online marketing was always 100% passive; sometimes it pays off more than others (like when someone leaves early from a webinar).
If there’s no phone number listed for this person online and Facebook won’t let me search through its database anymore (what happened?), then I’ll try reaching out via LinkedIn message instead; there are plenty of ways around this roadblock!
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Conclusion
That’s it for our roundup of lead generation strategies from top marketing experts. There are dozens of ways to generate leads, and you can find even more strategies by following the experts above on social media or subscribing to their email lists.
You should also be sure to check out our resource page The Ultimate Guide to Lead Generation for a more in-depth look at how to find and nurture new customers as a marketer.
It covers everything from creating content that attracts your ideal customer, to crafting an irresistible lead magnet, to creating an automated system that keeps nurturing leads long after they enter your sales pipeline.
Further Reading
Here are some additional resources to further explore lead generation strategies and insights:
Lead Generation Statistics: Explore the latest statistics and trends in lead generation to inform your marketing efforts.
Social Media Lead Generation: Learn how to leverage social media platforms for effective lead generation campaigns.
Generating Leads: A Comprehensive Guide: Dive into a comprehensive guide on lead generation techniques and best practices.
FAQs
How can I leverage social media for lead generation?
Leveraging social media platforms for lead generation involves creating engaging content, running targeted ads, and fostering genuine interactions with your audience.
What are some effective lead generation strategies for B2B businesses?
B2B lead generation can benefit from strategies such as content marketing, webinars, email campaigns, and building strategic partnerships.
Are there statistics available to guide my lead generation efforts?
Yes, you can find valuable lead generation statistics that provide insights into industry trends and benchmarks, helping you refine your approach.
What role does content marketing play in lead generation?
Content marketing plays a significant role in lead generation by providing valuable information to your audience, positioning your brand as an authority, and capturing leads through content forms.
How can I optimize my website to generate more leads?
To optimize your website for lead generation, focus on clear calls-to-action, compelling landing pages, user-friendly forms, and offering valuable content in exchange for contact information.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.