18 Tips on How to Pick a Market and a Niche

There’s a lot of advice out there about how to pick the right niche for your blog. I’ve read much of it and found that most of it is confusing or misleading. 

To help guide you through this process, I’ve put together a list of 18 tips that should cover the basics of what you need to know and serve as a starting point for doing more research on your own. Then, if you have any questions or want to learn more, drop me a line!

How to Find a Profitable Niche Market for Your Blog – YouTube
Key Takeaways
1. Clearly define your passion and expertise.
2. Research and understand your target audience.
3. Identify market gaps and pain points.
4. Evaluate the competition within your chosen niche.
5. Consider the scalability of your niche.
6. Leverage your unique selling proposition (USP).
7. Test your niche idea before full commitment.
8. Stay adaptable to changes in the market.
9. Align your niche with your business goals.
10. Understand the financial viability of your niche.

1. Niche Markets Are Profitable

Another thing to consider is that niche markets are profitable. For example, if you have a small audience and you sell a product that costs $100, then your profit margin would be 20%. If you have a large audience and you sell the same product, then your profit margin would be 10%. 

This means that as long as the niche market is big enough for there to be enough people interested in it, then it will make more money for you than trying to appeal to everyone at once.

Another benefit of focusing on one specific niche is that it’s easier for readers and customers to find what they want when they go looking within their circles rather than searching through all of time and space. 

A good example of this is Youtuber Casey Neistat who has been producing videos since 2010 but only recently gained popularity because he started producing content catered toward millennials (like him).

Crafting a well-defined marketing plan is essential for successfully entering a chosen market and niche. A comprehensive plan provides direction and helps capitalize on opportunities.

2. You Can Bootstrap A Solo Project To Test A Niche

This is a great idea if you’re unsure about how much of an audience your project will attract. If you want to test the waters, ride the tide and see what happens with just one person before committing to a larger team.

For example, let’s say you build software that helps companies find new customers. You could start by selling this software as a solo project (maybe even on Fiverr), then hire some part-time help once sales are going well.

3. A Generic Market May Be Too Broad For Early Success (Or Ever)

A niche is important, and it’s even more important if you’re a beginner. A niche market means that you sell to a specific group of people who share a common interest or problem. 

A broad market is too big, and it will be difficult to find success with sales or subscriptions when your audience isn’t as focused.

A good example of this would be if I was selling an online course on how to make money blogging. 

If someone created an online course on how to make money blogging and marketed it using social media ads alone, chances are they won’t get much response from their ads unless they have a very high budget for those ads (and even then…). 

However, if someone created an online course specifically about how women of color can start making money blogging by sharing their experiences with other women in similar situations then there is a much better chance that more people will take notice of that ad.

Because now someone who fits into the target audience has been pinpointed by the advertiser as being most likely interested in buying whatever product or service being advertised!

Implementing behavior-driven strategies can significantly impact your market and niche selection. Understanding customer behaviors empowers you to tailor your approach and stand out in the chosen market.

3. You Don’t Need To Be The First In A Market Or Idea

The best entrepreneurs aren’t afraid to be second or third in a good niche. 

If you are building a business that is unique and having an impact on the world, it doesn’t matter if other companies are doing the same thing as you they may not be doing it as well or with your passion for excellence!

If you have an idea that is unique enough and people want what you have to offer, then creating something amazing will create its demand. You can still be successful while being second or third.

4. Be Specific With Who, What And How You Help

You need to be specific about who, what, and how you help. Knowing your audience is important, but knowing who they are and what they want is even more critical. 

Be specific in your language when describing who it is that you help, what problems you solve for them, how those problems are being solved (you can’t just say “I solve their problem”), and how specifically (not “quickly”) that solution is delivered.

It might seem like common sense that one should be as specific as possible when describing the service or product they offer; however many people assume that if their customers don’t ask for specifics then it must not matter much to them! 

Most consumers will appreciate having all of their questions answered fully before buying from someone new – after all, we’re all busy people with limited time so why waste it?

5. Know Your Audience And Their Problems

To make money, you have to solve your audience’s problems.

You need to know exactly who they are, what their problems (or wants) are, and how you can help them. If there’s no problem or pain point then there’s no reason for them to buy from you. 

And if there is a problem that can be solved by purchasing something from someone else, then why should they buy anything from you? You need to understand this for your business idea or product/service offering to be viable in the marketplace.

For those aiming to establish a foothold in specific geographic areas, learning the best online marketing strategy for local businesses is key. Targeting local audiences can lead to sustainable growth and engagement.

6. Find Pain And Solve It Better

To bootstrap, your way to success, find pain, and solve it better than anyone else.

But wait, what if there’s not a lot of competition in my niche? What if I’m trying to build a business that solves a widespread problem with an incredibly simple solution? Well then, you can skip the next steps and go straight to the cash register (or at least the bank).

In general, you want to find something painful for people and then make it easier for them by solving their problems. 

This is true even when there are already plenty of competitors around. The difference between being mediocre and being great is often found in how well you can solve someone’s pain point.

7. Be So Good They Can’t Ignore You

To be successful in any business, you have to be the best at something.

Whether it’s the quality of your product or service, the speed of shipping, or even just your customer service, being able to say that you offer a better experience than anyone else puts you in an advantageous position. 

You’re the only one doing it this way and that gives you a leg up on everyone else.

The fact is that if people want what you’re offering (and they should), then there will always be competition but if no one else does what you do as well as you do it? That’s when we start talking about disruptive innovation and opportunities for growth beyond expectations.

The key here is being so good at whatever it is that people can’t ignore what makes your brand special; 

No matter how much competition exists in other places around the globe or across town within city limits there’s always room for improvement because everyone has their unique idea about how things should work best!

8. A Niche Doesn’t Equal A Small Market

When people think of “niches,” they think of small markets. But a niche market is not necessarily a small one. It can be just as big or even more significant than the overall market for your product or service if you know how to do it right.

For example, let’s say you have an online store selling t-shirts and hats that are all themed around cats. 

You could sell these products to anyone who likes cats, but if you want to make more money and get more sales than anyone else in your industry (and who doesn’t?), then I’m going to show you how to focus on just one type of cat lover: 

Those who love kittens (and maybe also tuxedo cats).

By focusing exclusively on this specific group of people those who love kittens you’ll be able to create content marketing specifically targeted at them; build relationships with customers within this community; 

Get a lot more exposure through social media channels like Instagram and Twitter; reach out directly through email marketing campaigns using tools like MailChimp; etc., all while still reaching out beyond this core audience into other segments interested in feline apparel as well!

Rather than viewing customers as adversaries, embracing methods on treating customers like the enemy can illuminate their needs and preferences. This approach ultimately aids in honing your market and niche selection.

9. You Must Be Passionate About Serving A Niche

This is important because you need to be passionate about your niche, and the only way to do that is by being an expert on it. Your passion will shine through in the articles and posts you write, which will attract more readers and new customers. 

Why do people like Apple products? Because they love their brand, they know the quality of their products, and they trust them with their smartphones.

Why are people loyal to brands such as Nike or Coca-Cola? It’s because these brands have built up a long history of providing high-quality products that they enjoy using again and again – even if there are other similar products out there! 

And with this kind of loyalty comes word-of-mouth advertising: when someone has a great experience with something, then tells all their friends about how awesome it was (and how much money they saved). That’s what keeps consumers coming back for more!

So how does this apply to choosing a market niche? The same principle applies here too – once someone finds what works best for them personally (their perfect fit), then chances are others might benefit from finding out about these things too.

10. You Know More Than You Think to Ask

The best way to understand a market is to ask people who are in it. This can be friends and family, but also experts in your niche or industry. 

Think about someone who has been doing what you want to do for a long time and ask them how they got into it, what their experience was like at first, and if there were any pitfalls along the way.

Some of your questions might make sense only if you already have some knowledge of marketing theory or human psychology but that’s okay! You don’t have to know everything before you start building an audience (or business). 

Just remember that there will always be someone willing to answer your questions when it comes down to this kind of research, after all, we all started somewhere (and hopefully nobody went through life without asking for help).

11. Learn By Teaching

The best way to learn is by teaching (or doing). It teaches you more than you could ever read or hear in a workshop, and it’s fun too. The more you teach, the more you will learn and this holds even if your audience is small or unresponsive. 

This is because when we teach, we are forced to explain our ideas in ways that are clear and concise, which helps us refine them into something that can be easily understood by others. 

We also get feedback from students who have questions about certain topics questions that often point out blind spots in our knowledge of the subject matter at hand!

12. Yourself With People Working In Your Industry

If you’re serious about picking a market and niche, take the time to surround yourself with people working in your industry. 

You’ll learn so much more by networking than you will from reading the latest marketing books. The best way to do this is by joining groups on Facebook or LinkedIn.

The other benefit of networking is that when you share your business idea with others who are already established in their respective niches.

They may provide valuable advice and tips that can help guide your decision-making process as well as give you an idea of what it’s like being a part of their industry.

13. Self-Assess Regularly

Self-assessment is a useful and necessary tool for any business, but it’s especially important for freelancers. If you haven’t done it yet, get started by taking a look at your most recent experience:

  • What did you learn?
  • How did the market change since then?
  • How are other companies competing in this space?

Take time to reflect on these questions and write down the answers. It will give you insight into what worked well and what didn’t, which can help guide future decisions about your niche or market.

14. Choose A Niche Near And Dear To Your Heart

One of the best ways to decide on a niche is to pick something that you’re passionate about, but it can also be helpful to understand yourself and your skills. What do you know? What are your strengths? How can those skills help others? 

You don’t have to be an expert in everything, but knowing where you excel will make it easier for people who need what you offer to find out about it.

Know Your Customers

Understanding who your customers are is important because they’ll help shape how successful your business will be. 

Knowing their demographics (age range, gender) as well as their psychographics (lifestyle choices) will help narrow down the type of products or services they want or need from your business and even give insight into how much they’re willing to spend on them!

15. Spend Some Time Getting To Know Yourself

Know what you do well and what you enjoy. This is a good place to start when deciding on a market and niche. If you don’t like doing something, don’t expect yourself or others to be able to force that issue.

Know some key facts about your business: What is an appropriate target audience size? How much can I afford to spend on marketing each month? What’s my hourly rate worth? Once these numbers are established, they’ll be easy to update over time as your business grows.

Think about what motivates you and why. Do you want more freedom in life than a regular job would offer? Do you want the chance for personal growth in an industry with lots of room for advancement (but no guarantees)? 

Would I prefer working from home or being able to travel more often; perhaps both are possible! If so, which one would be better suited for meeting these objectives? 

For example: Are there any other work-from-home businesses out there that could inspire how things might look if this were successful enough at getting off the ground?”

While exploring ways to maximize your marketing impact, consider the resourceful techniques outlined in 16 Ways to Take Advantage of Instagram Ads Without Spending a Dime. These insights can bolster your market and niche efforts through cost-effective strategies.

16. Look To The Past. Define Your Goals

When it comes to picking a market and a niche, the key is to look at the past. It’s important to define your goals in the present tense.

Set goals that are challenging but achievable – like running a marathon or starting an online business

Set them using specific, measurable, and time-bound language: “I want to build an email list of 1,000 subscribers within 30 days” or “I want my videos on YouTube to get 10 million views in two years.”

Set realistic goals based on what you know about yourself and others around you who have achieved similar things (e.g. if there’s no one else in your town that has ever done this before).

This can be difficult because they might not seem attainable at first glance but once they’re broken down into smaller pieces they’ll become more manageable!

17. Think About Your Future

When you’re picking a niche, think about your future. What do you want to achieve? What are your long-term goals and dreams? How will this niche help you achieve those goals and dreams?

Think about the person that is going to be reading the content of your blog or website. The person who searches for this topic may not have even met you yet, but if they like what they read on your site.

Then it’s possible that one day when they meet you in real life, they’ll remember how helpful your website was when searching for information on [niche].

18. Be Deliberate

If you’re going to commit to a market, you need to be deliberate about everything. That includes your goals, strategy, and time. It also includes the resources that will help you reach those objectives (team, software, expertise).

This is what we mean when we say “be deliberate”: make decisions about these things in advance and don’t change them later if circumstances change!

That may sound obvious in theory but practically speaking it’s often not easy because circumstances change all the time. 

But that doesn’t mean you should give up on being deliberate altogether; it just means being careful with how much weight you put on each decision before making it final.


There you have it. 36 tips on how to pick a market and niche that’s right for you.

You need a headline that grabs the reader’s attention and makes them want to read further – and this goes double if you’re writing an article in an industry newsletter where readers may be bombarded with dozens of stories from competing authors. 

This is especially important because, in our experience, newsletters tend to favor shorter articles of 500 words or less even though longer pieces are preferred by many readers (and “longer” is relative; 1,000 words is a decent length for these kinds of articles). 

That means sticking more information into a tighter space than what would be appropriate for an op-ed piece published online or in print media outlets like newspapers magazines etcetera so make sure your headline has an impact! 

Be specific too; if it’s obvious from reading just one sentence what the article will cover then readers are much less likely to decide not to read all because they assume they already know everything there is know about any given topic.”

To write an effective conclusion that brings together all the points made throughout your piece, we recommend starting with some sort of summary paragraph (maybe two) which gives your readers a quick overview of everything discussed up until now.

Before moving on to final thoughts about what could happen next or why this topic matters so much for them as individuals within society at large. 

For example: ‘In conclusion…’ followed by some sort of concluding sentence/paragraph summarizing everything else written thus far might work well here while also allowing room later down the page after the content ends but before the bibliography begins! 

There should be plenty left over if needed; try using one word per line starting at numbers five three four five six seven eight nine ten eleven twelve thirteen fourteen fifteen sixteen eighteen nineteen twenty twentyone twenty-two twenty-three twenty four

Further Reading

Here are some additional resources to help you dive deeper into the topic of finding the right market niche:

How to Find Your Niche Short Description: Explore this comprehensive guide that offers practical steps to help you identify and carve out your ideal market niche.

Business Niche Characteristics You Need to Know Short Description: Learn about the essential characteristics that define successful business niches and how they impact your market selection.

Choosing an Ideal Market Niche Short Description: Discover valuable insights and strategies for selecting a market niche that aligns with your strengths and goals.


What is the importance of finding a niche in business?

Identifying a niche is crucial because it allows you to focus your efforts on a specific target audience. This specialization helps you tailor your products or services to meet the unique needs and preferences of that audience, increasing your chances of success.

How can I determine if a market niche is profitable?

Assess the demand and competition within the chosen niche. Research whether there is a sustainable customer base willing to pay for your offerings, and evaluate the level of competition to identify gaps you can fill.

What role does customer behavior play in niche selection?

Understanding customer behavior is essential for choosing a niche. By analyzing their preferences, pain points, and buying patterns, you can identify opportunities to create value and differentiate yourself within a particular market segment.

How do I narrow down my options when selecting a niche?

Start by evaluating your own skills, interests, and expertise. Consider the problems you are passionate about solving and where your strengths lie. Narrow down your options based on a combination of market demand and your ability to provide value.

Can a niche evolve over time?

Yes, a niche can evolve as market trends change and your business grows. Staying attuned to shifting customer needs and emerging opportunities can help you adapt your niche strategy to remain relevant and successful.