We know you’re already a success after all, you started your own business and have been growing it steadily. But we also know there’s always room for growth, which is why we’ve put together this list of the top 14 B2C marketing strategies in 2020.
If you want to increase your customer base, drive traffic to your store or website, and give your company the boost it needs to grow rapidly over the coming years, then our tried-and-true strategies are just what you’re looking for!
| Takeaways |
|---|
| 1. Utilize storytelling to create an emotional connection with your audience. |
| 2. Leverage social media platforms for engaging and shareable content. |
| 3. Implement influencer partnerships to reach a wider consumer base. |
| 4. Use visual content, such as images and videos, to captivate your audience. |
| 5. Offer exclusive deals and promotions to encourage immediate action. |
| 6. Optimize your website and landing pages for seamless user experiences. |
| 7. Focus on building a strong brand identity that resonates with consumers. |
| 8. Incorporate user-generated content to showcase authentic customer experiences. |
| 9. Invest in targeted advertising to reach specific segments of your audience. |
| 10. Utilize email marketing campaigns for personalized communication. |
1. Collect Emails
Email marketing is one of the most effective ways to get people’s attention and make them fall in love with your brand. The best part is that it’s also super easy to do!
For example, let’s say you have a new product for sale on your website and you want to tell everyone about it. Instead of posting on Facebook or Twitter and hoping someone sees it, why not send an email directly to the people who might be interested?
That way, they’ll see the message right away without having to go searching through social media posts or newsletters from other brands.
And if they sign up for your newsletter when they receive this message in their inboxes, then that means you’ve got their emails all neatly organized under “customers” so that whenever there comes another opportunity like maybe a flash sale or coupon code.
You can send them an instant reminder without chasing down their email addresses all over again!
Direct marketing can be a powerful tool for creative professionals to reach their audience on a personal level. Learn more about effective direct marketing strategies in our comprehensive guide on Direct Marketing for Creative Professionals.
2. Research Your Target Market
Before you can begin to think about how you’re going to market your product, you need to do some research.
First and foremost, this means getting intimately familiar with your target market. You’ll want to know all the typical demographics of your customer base (age, gender, income level). More importantly, though, you must understand their needs and pain points.
What do they want from a product like yours? How can it make their lives better? When someone has an issue with something in their life – whether it’s a problem at work or difficulty setting up a new piece of technology – what are they looking for as an answer?
These questions should be at the forefront of your mind as you move forward with the development process for any new project.
3. Create Original Content
In today’s world, consumers have a choice. They can buy from you or they can not. If you want them to choose your brand over everyone else, then it’s time for you to get creative!
One of the best ways to capture more leads is by creating original content that helps your audience solve problems and build trust with their peers. This will allow them to see what makes your brand unique and why they should do business with you.
You don’t need a fancy marketing budget or a large team of writers to create valuable content for your customers – just follow these 28 tips!
When it comes to B2C marketing, having a solid foundation is essential. Explore our detailed guide, Marketing 101: A Guide to Marketing Ideas, Tips, and Tricks, to discover a wide range of strategies and tricks to enhance your marketing efforts.
4. Amplify Your Content
Use social media to share your content.
Share your content on Facebook, Twitter, and Instagram. You can publish a blog post, or create an image or video (such as a GIF) that you can share on one of the platforms.
Use paid ads to get your content in front of more people.
Schedule a few dollars each month for paid ads on Facebook, Instagram, and Twitter to target an audience who is likely to be interested in what you have to offer.
This means that when someone sees your ad, it’s because they have already expressed interest in some way – either by following you or liking one of your posts/images/videos etcetera
5. Create A Strong Brand Identity
The first step to creating a strong brand identity is to define what your brand is. For example, Apple has created a look and feel that makes people think of their products when they see them.
Their consistent use of white backgrounds and simple design elements makes users associate the company with simplicity and ease of use.
The next step is creating a unique look for your product or service. You don’t have to be as distinct as Apple, but you do need something that sets you apart from competitors who offer similar products or services.
For example, Buzzy B offers an editorial calendar template that helps businesses create effective marketing plans (and saves them time).
This makes us stand out from other companies offering similar services because our product provides value beyond just helping people plan their marketing campaigns.
It also helps them get organized so they can make better decisions about what content goes where in their marketing plan!
6. Post On Social Media Regularly And Consistently
Consistency is key. When you post on social media, it’s important to make sure that you’re posting often enough and at the right times. It’s also important that the content of your posts is engaging for your followers so that they want to see what comes next from you.
How often should I post?
You should aim for posting at least 3-5 times per week (depending on the size of your following). This will help keep people interested in what you have to say without overwhelming them with too much information all at once.
You can post more frequently if you have a larger audience (like us!), but keep in mind that not everyone has time on their hands especially if they’re working!
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7. Go Live
Go Live – Video is one of the most effective ways to get your brand in front of people, and it’s become more accessible than ever.
You can do a live stream on any platform that allows you to host a live broadcast: YouTube, Facebook, Instagram, and Snapchat all have their unique characteristics and features.
Make Your Website More Interactive – Your website needs to be engaging enough so that users want to stay there.
Make sure there are plenty of links leading off-site or into other areas within it (such as blog posts), or even just links to related content that exists elsewhere on the web (like product pages).
8. Get On The Top Of Google Search Results
You can also use a keyword tool to find long-tail keywords. Long-tail keywords have high search volume and low competition, so they’re easier to rank in organic search results, but they’re not as competitive as broad match terms such as ‘buzzy b2c marketing.’
You can use the same keyword research tactics with long-tail terms like “buzzy b2c marketing strategy”, “buzzy b2c marketing ideas”, and “best buzzy b2c examples”.
When it comes to finding high competitiveness keywords, you should always aim for low competition first before trying for higher levels of difficulty.
You don’t want to waste too much time trying to crack a nut that’s too hard for your skill level when there are many other easy opportunities available!
9. Build A Buzz Based On Location
If you want to reach people in a certain area, make sure your marketing is location-based.
One option is geofencing, which works by creating a digital perimeter around locations of interest and then sending out automated messages when users enter or exit that space.
For example, a gym could use geofencing to target subscribers who are within 10 miles of its location with reminders about membership specials and upcoming events.
Another option is location-based ads (LBA). You can use LBA to deliver highly relevant ads based on the user’s current geographical location.
For example, showing local deals when someone visits Google Maps on their phone while traveling abroad or highlighting nearby restaurants while they’re browsing Yelp at home.*
Growing your Facebook fan base can significantly impact your social media marketing efforts. Check out our guide on Social Media Marketing: How to Get 1000 Facebook Fans to explore effective strategies for increasing your Facebook following.
10. Be Active In The Community
Social media is a great way to establish your brand and get the word out about your product. It’s also a place where you can find out more about your target audience and what they’re interested in.
If there are groups or forums dedicated to the niche that you’re targeting, join them!
This is where content marketing comes into play but not just self-promotional content. Try posting questions about topics related to your product or industry, then respond with helpful advice or even an opinion of your own (if it will add value).
And don’t forget to mention that you have an interest in this topic as well it shows that you care about what people think!
11. Use PPC For Immediate Results On Google Search Results
Google AdWords is the most popular PPC platform, and it can help you get more customers, more quickly. It’s a great way to test new campaigns and keywords, especially if you have a small budget.
You can also use it to improve your website’s SEO by setting up “remarketing” ads that show up in Google search results when someone searches for terms related to your business or products.
This way, potential customers may see the ad again if they visit other sites that are part of the Google Network (and its panels).
As well as driving traffic to your site from these panels, there are also benefits for user engagement: users are likely to click through on an ad that is relevant to them at that moment in time – this means lower bounce rates for websites using AdWords.
12. Use Mobile Marketing For Local Marketers
Mobile marketing is an effective way to target and reach your local customers.
There are many ways you can use mobile marketing to market your B2C business. Here are the top 10:
Use push notifications – Push notifications to allow you to send messages directly to users’ devices. These alerts go straight to their phones, so they don’t have to go looking for them on their own time or device.
For example, if a user has chosen not to download an app, it will still show up as an alert on his/her phone with directions on how he/she can download the app from Apple or Google Play store (this option is available only for Android users).
Use geofencing – Geofencing lets you create virtual boundaries around a specific location that trigger certain actions when people enter it.
For instance, if someone enters a certain area near your store and receives a coupon from you as soon as they walk in, then chances are they will spend more money at this location because they feel appreciated by being treated well even before making any purchases!
You can also use geofencing technology when someone enters another country; this way businesses can provide special offers or discounts just because consumers want them to!
13. Set Up A Referral Program To Get New Customers Quickly And Effortlessly
A referral program is one of the most effective ways to grow your business. If you’re not currently using one, then you should start today.
It’s free to set up. All you have to do is sign up for a rewards program like ReferralCandy or Referral SaaSquatch and fill out the information about your company in their dashboard.
From there, referrers can share your link anywhere on social media, by emailing it out or printing it on business cards and get rewarded when someone uses it!
It’s easy to use: Your referral link will be automatically generated when someone signs up using that link;
If they don’t use it within 24 hours (which they probably won’t), they’ll get an email reminder with instructions on how to claim their reward by clicking through again or sending friends directly through their inboxes.
Or Slack channels instead of having them enter another web address into their browsers every time they want some buzzy B2C marketing tips from us at Buzzy B2C Marketing HQ here at Buzzy HQ
Focusing your energy on a singular goal can yield remarkable results in B2C marketing. Dive into our insightful article, Why You Should Focus 95% of Your Energy on One Thing, to understand the benefits of concentrated efforts in your marketing endeavors.
14. Use Video Ads To Capture Attention And Get Sales In Minutes!
If you’re not using video marketing, you’re missing out on a huge opportunity to get more customers and sales. With the right strategy and approach, B2C companies can use videos to capture attention and convert leads into paying customers within minutes!
Video ads are like having an extra salesperson in your pocket at all times.
When you create your video ads for posting on social media or even paid advertising platforms like Facebook, YouTube, and Instagram, you’ll be able to deliver a personalized message that resonates with potential customers.
A simple image isn’t enough when it comes to selling products or services because everyone has access to photos online – but only a few people have the time (or want) watch hours of boring product demonstrations!
A good way for B2C companies who are just starting with video marketing is by creating explainer videos that showcase how their product works without going into too much detail about what it does exactly (you don’t want them falling asleep!).
Explainer videos should be short enough so that viewers can easily digest all relevant information while keeping their attention focused on what they’re viewing instead of getting distracted by other things happening around them (like phone calls).
For example: If I’m watching an explainer video about dog toys online then maybe I’ll stop watching midway through because my cat keeps trying to sneak off her leash so she can chase squirrels outside our house.”
Conclusion
So, here’s the thing: we love B2C. So much. And so do our clients. It’s true that to be a successful B2C marketer, you have to be willing to experiment, and you need to keep up with the latest trends and innovations in your industry.
But that doesn’t mean it has to be complicated! With these simple tricks, you can start enjoying the buzz of B2C marketing right away.
Further Reading
Explore these additional resources to delve deeper into B2C marketing strategies:
B2C Campaigns B2B Marketers Can Learn From Discover valuable insights from successful B2C campaigns that can provide inspiration and lessons for B2B marketers looking to enhance their strategies.
The Ultimate Guide to Business-to-Consumer (B2C) Marketing Delve into the comprehensive guide that covers various aspects of B2C marketing, providing a detailed overview and practical tips.
B2C Marketing: Strategies for Success Learn from industry experts about effective B2C marketing strategies, enabling you to connect with your audience and drive business growth.
FAQs
What is the key difference between B2C and B2B marketing?
B2C marketing focuses on targeting individual consumers, while B2B marketing targets businesses and organizations seeking products or services for their operations.
How can B2C marketing benefit small businesses?
B2C marketing can help small businesses connect with their target audience, build brand awareness, and drive sales through tailored strategies and engaging content.
What are some effective B2C content marketing techniques?
Effective B2C content marketing techniques include creating compelling storytelling, leveraging visual content, and utilizing social media platforms to engage and attract consumers.
How important is personalization in B2C marketing?
Personalization is crucial in B2C marketing as it allows brands to tailor their messaging, offers, and experiences to individual consumers, enhancing engagement and customer satisfaction.
What role does emotional appeal play in B2C marketing?
Emotional appeal is significant in B2C marketing as it helps create a strong connection between consumers and brands, fostering loyalty, trust, and a sense of relatability.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.