If you’re a small business owner, you know how hard it is to stand out from the crowd.
The internet is flooded with competitors who have their marketing strategies, and sometimes it seems like the only way to get ahead of them is by using methods that are considered “dirty” or “unethical.”
But there’s a better way: interruption marketing. Interruption marketing isn’t just about blasting your business everywhere and anywhere it’s about finding ways to reach people in their natural daily habits so that when they think of something they need or want.
Your product comes to mind first. It’s about creating content that gets shared on social media because people want to share it with others!
In this article, we’ll show you how we’ve used these techniques in our businesses (which are both different) so that yours too can stand out from everyone else selling similar products or services online
| Takeaways |
|---|
| 1. Interruption marketing has evolved and requires strategic planning. |
| 2. Engaging content is crucial to capture attention amidst distractions. |
| 3. Tailor interruption strategies to resonate with your target audience. |
| 4. Utilize compelling visuals and storytelling to enhance impact. |
| 5. Test different interruption methods to find what works best for your brand. |
| 6. Leverage social media platforms to amplify interruption marketing. |
| 7. Analyze data and refine your strategies for better results. |
| 8. Create a sense of urgency or curiosity to drive engagement. |
| 9. Balance interruption with value, ensuring a positive user experience. |
| 10. Stay updated with industry trends to remain innovative. |
| 11. Personalize interruption messages to connect on a deeper level. |
| 12. Collaborate with influencers to expand your reach. |
| 13. Address objections and concerns to build trust with your audience. |
| 14. Continuously optimize and adapt interruption techniques for success. |
1. Use More Text For Your Sponsored Posts
Use more text for your sponsored posts. We know that it’s tempting to post just one image and a few lines of text, but don’t be afraid to give your followers more information.
Your goal is to get people interested in what you’re selling the longer they read, the better chance they’ll have of actually buying!
Make sure your call-to-action (CTA) is clear. If you don’t include a CTA at all, then readers might think the post is just an advertisement or blog post, which isn’t what you want at all!
Instead, use CTAs like “click here” or “buy now” so that readers understand how they can take action on whatever product/service/idea you’re promoting with this particular sponsored post.
Interruption marketing strategies have evolved, and it’s important to understand that Interruption Marketing Doesn’t Work the Way You Think It Does. Discover the nuances of this approach and how it fits into modern marketing landscapes.
2. Increase The Size Of Your Ads
There are a few different things you should keep in mind when making sure your ad is big enough:
Make sure it’s not too far away from the content. If you’re promoting a product, make sure it’s near the image so that people will see it easily.
This doesn’t mean right on top of the image but rather just next to it or within reach of someone who wants to click on it, which is why we don’t recommend placing ads all over your website on every page.
Make sure it isn’t too close to any text either! If there’s an ad between two paragraphs and only one sentence separates them, then there’s no way anyone can see what they want without zooming in on everything.
You want your readership engaged with the content and not trying to figure out how to get past those ads blocking their path!
3. Do A Live Demo For Your Services Or Products
Live demos are a great way to show off how your products or services can benefit customers. It’s also an effective way to get people interested in what you sell.
Here’s how you can do live demos on social media:
Create a Facebook Live video and use it to show off the features of your product or service. You could also create a live video that shows how easy it is to use whatever it is that you’re selling (e.g., showing the steps involved in using a product).
If possible, invite some friends or family members so they can try out the item as well. This will help give you credibility as well as make things more interesting for viewers who are watching at home!
Post videos about specific features on YouTube and encourage people who watch them leave comments asking questions about other aspects of what you offer (if there’s something else they’d like explained).
Then respond quickly with answers so they know exactly where they should go if they want more information later on down the line — maybe even include links directly into your website so people don’t have trouble finding what they’re looking for right away.”
Dive deep into the world of interruption marketing with our comprehensive guide, Ultimate Guide to Interruption Marketing: How to Do It Right. Learn effective techniques and best practices to create successful interruption marketing campaigns for your business.
4. Create More Video Content For Social Media
Your company probably already produces lots of content, but not all of it is right for social media. If you want to stand out from the crowd and get more eyes on your videos, the following tips can help:
Create more video content. A study from Buffer found that video posts receive 150 percent more engagement than those without video.
People will also watch longer than they would read an article or text-based post on social media on average, 2 minutes compared to 30 seconds for text-based posts!
Use videos to demonstrate how products work or provide tips on how customers can use them best. You could also make tutorials showing others how simple it is to use a service or product to show off everything this product can do (and how easy it is).
Use short clips featuring members of your team demonstrating skills such as coding if you’re in an industry where this would be relevant (like technology companies).
This gives followers a glimpse into what life at your place might be like by highlighting employees who may not usually get much attention.
And showcases them as experts in their field while giving viewers a chance to connect with people they might otherwise never meet face-to-face.”
5. Highlight The Discounts You Offer
If you’re looking to attract new customers, discounts are a great way to do that. Offering discounts on your products or services is a time-tested strategy for encouraging people to buy from you.
You can use it as an incentive for existing customers, too! Some businesses offer their customers coupons and discount codes that they can use on their next purchase.
Other businesses give out free shipping when certain conditions are met (like spending a certain amount of money).
Some other ways that businesses offer discounts include:
- Discounts on annual subscriptions (for example, if someone subscribes to your service for one year instead of two years)
- Lifetime subscriptions (for example, if someone pays once and never has to pay again)
Want to achieve results in your interruption marketing efforts? Learn from experts who understand that People Don’t Like Interruption Marketing: Here’s How to Get Results. Discover strategies to engage your audience and turn interruption into genuine interest.
6. Animate Your Logos To Stand Out
The first thing you can do to stand out from your competitors is to animate your logo. When you think about it, the most noticeable part of a company’s marketing material is its logo, so why not make it more exciting?
If you’ve got a gif or video that matches your brand perfectly and is still relevant after 10 years then go for it!
But if not, here are some ideas:
Use a gif with just an animation of your brand name (or slogan) in it. This will help people remember what they’re looking at and pay attention to what comes next!
Have someone else animate something funny/cool as well (like Starbucks did). Then put them together on one image so that people can see how fun they’ll be if they ever get there too!
Create something that shows off more than just what everyone else does like having both the words “Starbucks” AND “Seattle’s Best Coffee” written inside those white cups instead of just one word per cup like everyone else does.”
7. Giveaway Free Stuff That Has Your Brand On It
- Give away a physical product.
- Give away a digital product.
- Give away a service.
- Offer membership to your site, community, or app that includes access to exclusive content and features, as well as other perks like discounts on future products or services, early access to new features, and more!
- Tickets are another great way to get people excited about your brand by offering them something of value (even if it’s not always tangible).
If you can afford it, tickets are a great way to increase engagement with your audience because they want it so badly that they’re willing to do just about anything for them!
One study found that customers who receive free tickets spend an average of $2 more per visit than those who don’t receive any incentives like these at all!
Discover the art of capturing attention and engaging prospects effectively. Explore The Best Way to Interrupt Your Prospects and master the techniques that can make your interruption marketing efforts more impactful.
8. Show Off Testimonials From Customers
One of the easiest ways to gain visibility in your industry is by showing off testimonials from customers. The best part? You don’t need a big budget or even much time to get them. The key is asking for them.
How do you find testimonials? Ask! Simply ask you’re happy customers if they wouldn’t mind leaving a review or testimonial on your website, blog, etc. Use an email like this one:
Dear Customer,
I wanted to let you know how much we appreciate everything you’ve done for us at XYZ Company.
We were so happy with how well our new site turned out that we’d like to share it with others and our favorite way is through reviews and testimonials on sites like Yelp, Facebook, and Google+.
Would it be okay if I asked if I can post what you said about us there? Please let me know yes or no either way! Thanks again!
9. Create Shareable, Viral Content Like Quizzes And Memes
Have you ever seen a meme that made you laugh? Or a video that made you cry? These are just some examples of how content can be used to engage your audience.
You can also use other forms of content such as infographics, tweets, and Reddit posts. The same goes for images, articles, and LinkedIn posts.
Social media is one of the best ways to get people talking about your brand and create brand awareness by creating shareable, viral content such as quizzes or memes!
10. Make Sure Your CTA Stands Out (As In Really Stands Out!)
The most important part of your CTA is that it’s visible and easy to click. If your CTA is small or difficult to find, chances are users will miss it. Your CTAs should stand out and be large enough that they can’t be missed by the user when they’re scrolling through their Facebook feed.
You may even want to consider making the “click” area larger than the rest of your buttons so it’s easier for people to click on if they’re using a mobile device.
Next, make sure that your call-to-action (CTA) is memorable so that users know exactly what you’re trying to get them to do once they land on your page.
A great way to make sure this happens is by including an image in both text form and as an image overlay over top of whatever else you have on your page (like text).
The reason why adding an image overlay works so well is because people tend not to read everything on social media; instead, they scan through content quickly looking for something interesting before moving on to something else.
So having a picture accompanying a text box will help reinforce what action you want them to take vs just reading through paragraphs of text without context clues such as images being relevant or not!
11. Get Featured In Magazines Or TV Shows
There are many ways to get featured in magazines and TV shows, but it all starts with being specific about your target audience. Think about the demographics you want to attract and the publications they read.
Don’t be afraid to ask for help. If you have a product or service that could appeal to a wider audience, don’t be afraid to reach out and ask if they’d like more information on it.
You might even consider sending them samples of what you do along with an invitation for feedback or even free services!
Don’t be afraid of asking for feedback REPEATEDLY IF NECESSARY and don’t give up when things aren’t working out right away, either; sometimes people need multiple chances before they see how good something can be!
12. Post Up Billboards
Billboards are a great way to advertise your business. They’re also an effective way to get the word out about your product or service, as well as get people excited about it.
This is because they’re easily visible from afar, and they can be strategically placed so that they catch the eyes of those who may be interested in what you have to offer.
Billboards also give potential customers something to remember you by if someone sees your billboard every day on their way home from work.
And then notices that same billboard when they go shopping at the mall with their friends, chances are good that person will remember what it was advertising and think “Oh yeah – I should try those guys out!”
Looking to build a successful writing career through interruption marketing strategies? Check out our insights on Ways to Blog Your Way to a Six-Figure Writing Career, and unlock the potential of interruption-based content marketing for reaching a wider audience.
13. Talk To Every Single Person Who’s Interested In Your Product Or Service
A good way to learn about your customers’ problems is by talking to people who already have your product or service. Ask them what they want, what they need, and how you can improve.
You should also ask for feedback regularly from old and new customers alike. You may be surprised to learn that some of the best ideas are coming from the people who’ve been using your products for years!
14. Find Influencers Who Like What You Do And Ask Them To Promote It
Influencers are people with large social media followings. They have a lot of trust in them and their audience loves to hear from the influencer’s perspective.
A great way to reach new audiences is by collaborating with an influencer that has followers in the same industry as you do. This is also a great way to get your message out there and help it spread like wildfire!
Conclusion
I hope this post has given you some great ideas on how to create a disruption marketing campaign, and if possible, I hope it’s inspired you to get started right away.
If not, perhaps now is the time for you to think about starting a new project or revamping an old one. Remember that as long as there are people in need of what your business has to offer, then there will always be opportunities for disruption marketing.
The key is figuring out where those opportunities lie so that they can be capitalized upon effectively!
Further Reading
Here are some additional resources to explore for further insights:
Inbound Marketing Tips from HubSpot Insiders: Gain valuable advice and strategies from HubSpot insiders to enhance your inbound marketing efforts.
How to Promote a Product: A Comprehensive Guide: Discover effective ways to promote your products with this comprehensive guide that covers various promotional techniques.
Social Media Marketing Strategy Guide: Learn how to develop a successful social media marketing strategy and effectively engage your target audience.
FAQs
What are some key tips for successful inbound marketing?
Inbound marketing success relies on creating valuable content, optimizing for search engines, nurturing leads, and engaging with your audience across various channels. It’s a holistic approach that focuses on attracting and delighting customers.
How can I effectively promote a new product?
To effectively promote a new product, consider using a mix of strategies such as social media marketing, content marketing, influencer collaborations, email campaigns, and utilizing paid advertising channels. Tailor your approach to your target audience and product niche.
What are the essential components of a social media marketing strategy?
A solid social media marketing strategy includes setting clear goals, identifying your target audience, selecting the right platforms, creating engaging content, scheduling posts consistently, and analyzing metrics to refine your approach.
How do influencers contribute to a social media marketing strategy?
Influencers can play a significant role in a social media marketing strategy by promoting your products or services to their engaged followers. Their endorsement can boost brand credibility and reach a wider audience.
How can I optimize my inbound marketing efforts for lead generation?
Optimizing inbound marketing for lead generation involves creating high-quality content, utilizing lead magnets, implementing clear call-to-actions, offering valuable resources, and ensuring seamless lead capture and nurturing processes.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.