The fidgety consumer is a real thing and it’s driving businesses crazy. This person is always on the go, they’re constantly looking for something new and interesting.
They want to try new things, they appreciate convenience above everything else, and they’re not afraid of technology but they don’t want to be bothered with it either.
They are always on their phone or laptop or tablet device checking out products online or reading reviews about them.
They want a personal experience but only when it suits them so what does this mean for brands?
Well, as I said before that these people are fidgety consumers because they like variety in their lives so if you offer them something new every time then there’s no reason why you won’t keep getting repeat business from them either!
| Takeaways |
|---|
| 1. Understand the psychology of consumer behavior. |
| 2. Use neuromarketing techniques to engage customers. |
| 3. Leverage the power of storytelling in marketing. |
| 4. Implement persuasive strategies based on neuroscience. |
| 5. Create visually appealing and attractive packaging. |
| 6. Learn from cognitive biases and decision-making patterns. |
| 7. Employ effective color psychology in your branding. |
| 8. Utilize social proof and testimonials to build trust. |
| 9. Optimize your pricing strategy to influence buying decisions. |
| 10. Apply neuroscience to improve email marketing. |
| 11. Craft compelling and persuasive marketing copy. |
| 12. Understand the role of emotions in consumer choices. |
| 13. Embrace the principles of ethical neuromarketing. |
1. Make The First Interaction Be A Killer Interaction
The first interaction you have with your customer is also one of the most important. That’s why you must make sure your first interaction is a great one!
The best way to do this is by focusing on making it memorable. You can do this by giving them something that they can use, see and touch.
For example, if you sell clothing, perhaps send them a t-shirt or something else so they remember their experience with your brand long after their initial purchase. Remember that people are more likely to buy from brands they trust and like!
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2. You Have To Go Beyond B2C
You have to go beyond B2C. No matter how great your call-to-action, no matter how well you’ve told your story, and no matter how persuasive your arguments may be.
Consumers will not buy from you unless they feel as though they know who you are and that their interests are being taken into account.
They want to know what motivates you, what makes your company tick – not just the things that make it run smoothly or profitably (though those things certainly help).
But it’s not just about building brand trust through transparency; it’s also about establishing yourself as a human being with shared interests.
This can be done through social media, but especially by participating directly in communities where consumers hang out: forums like Reddit or Quora; blogs by other industry experts; review sites like TripAdvisor or Yelp;
Even YouTube stars like PewDiePie – all these avenues give people an opportunity to get to know one another better than ever before because there is no longer any barrier between them other than geographical distance or time zone differences (and even then there are workarounds).
3. Use Mobile Marketing
Another way to reach your customers is through mobile marketing. Mobile marketing is the use of mobile devices to promote a company’s products or services. It is a form of advertising and can be done via text messages, mobile websites, and apps.
Companies are using this platform to reach potential customers. When you receive an advertisement on your phone from a business that you have never interacted with before it feels special!
You feel like they just want to connect with you! And who doesn’t love personal attention?
When it comes to marketing, the first impression matters. Dive into how your brain decides to like a product from first sight, and explore the psychology behind initial consumer reactions.
4. Optimize For Mobile By Designing For Mobile
Mobile-first design. It’s a buzzword that’s been around for years, and for good reason: it’s a powerful way to ensure your site is accessible not just on desktop and laptop computers, but on smartphones too.
The mobile-first approach starts with designing mobile-specific versions of your pages first and then scaling up from there.
This means that rather than creating one image or video and fitting it into a desktop version, you’ll be creating two or more different images or videos tailored specifically towards the sizes of each device type (iPad vs iPhone vs Android phone).
When done right this will give you an edge over competitors who don’t prioritize accessibility across all platforms and help you build trust with consumers who are wary of websites not optimized for their devices!
5. Integrate Into Customer Life Cycles
Companies should also integrate into the customer life cycle, which can happen through various channels.
This can help improve the customer experience by reducing the effort for customers to complete a task or purchase. Integration helps to create a seamless customer experience and improves performance.
6. Be Real-Time Relevant
Real-time relevance means using data that are relevant to the moment. For example, if a consumer is looking at travel packages for September, you can offer them an email with 10% off those plans.
Or a phone call with a travel agent who specializes in the location they’re interested in visiting. If they’ve been researching hotels in NYC, why not suggest another hotel down the street?
If they’ve been researching flights from Miami to New York City and suddenly start searching flights from Miami to Los Angeles, offer an upgrade package on their original flight so they have more legroom and other perks.
If someone clicks on a link but doesn’t buy anything right away (or ever), continue following up with them via email until they do make a purchase, and then thank them!
Enhance your marketing toolkit with neuroscience-based techniques. Explore 16 simple neuroscience methods that can empower you to create compelling and effective campaigns.
7. Use Well-Crafted Targeted Content To Delight Customers At Every Stage Of Their Journey
If you have a personal touch, it can make all the difference. A recent study by HubSpot revealed that 55% of consumers are more likely to buy from brands that send them targeted messages on social media.
This is because they feel like they’re getting special treatment and that their purchase decision matters to you.
You want to be able to connect with your audience in real-time and tailor your messaging for each individual customer so you can create experiences that resonate with them on an emotional level (and not just sell them something).
8. Realize Customer Service Is No Longer A Thing, It’s An Experience
It’s not enough to give customers a great product and fast shipping anymore, they want to feel like they’re part of the company. Customer service is the first and last impression of your brand, so make sure you get it right every time!
This means giving them what they need, when they need it, and making sure that each interaction feels like a genuine human interaction (even if you’re just responding via email).
Customer service is still one of the most important parts of the customer journey today even more than before with all this talk about “experiences” rather than products or services.
If you can’t provide great customer service then chances are high that people will go elsewhere for their next purchase decision or recommend you against others in their social circles who do offer good CS experiences
9. Deliver On Omnichannel Engagement To Always Reach Your Customers Where They Are, When They Want Your Product Or Service To Meet Their Need And At Their Convenience
You have to be available to customers when they need you and want to engage with your company. You also have to be there when they want you, which can mean at any time of day or night!
Your website needs to be easy for a customer who is interested in finding out more information about your product or service and wants answers fast. You need 24/7 live chat, email, and phone lines for quickly answering questions and concerns about your business.
Unleash the power of neuromarketing beyond the supermarket aisles. Discover how neuromarketing techniques can be applied to various industries and strategies for better consumer engagement.
10. Remember That You Can Make (And Keep) The Customer Experience Delightful Only With The Right Data
- Data is the key to success.
- Data is the only way to improve customer experience.
- Data is the only way to build customer loyalty.
- Data is the only way to make your customers happy.
Without data, you won’t be able to do any of these things well and you will likely struggle with growth as a result.
11. Use Customer Relationship Management (CRM) Tools And Techniques To Help Enhance Interactions And Build Customer Loyalty; After All, Customer Relationships Are Your Most Valuable Asset As A Business
Customer relationship management (CRM) is a tool that can help you manage your relationships with customers. CRM helps businesses understand their customers and build better customer relationships.
The best way to think about CRM is as a combination of tools, techniques, and processes that work together to help businesses understand their customers, keep track of interactions between the business and its customers, and measure the effectiveness of these interactions.
Identify key behaviors or preferences among different sets of customers so that they can tailor their offerings more effectively for each group, and predict future trends based on historical data about similar groups as well as current trends and behaviors.
All in an effort to improve retention rates while attracting new potential clients who are likely to be interested in buying from them.
12. It’s All About Contextual Relevance So Use Such Technology As Gps/Geolocation, Beacons, Wi-Fi, And More To Get That Context, Remember That Mobile Devices Are A Gateway To Better Consumer Insight And Make The Most Of Them For This Purpose Too!
- Use the right technology to get the right context
- Make sure you are using the latest technologies/tools that can help with your business
- Consider all aspects of how you reach out to consumers and what they need from a brand at different points in their journey
- Don’t let your digital strategy be one-size-fits-all, but rather one that is tailored towards each consumer according to their needs and behaviors
- Look at how consumers want to be communicated with on a mobile device, this will inform your approach!
13. Ensure Your Brand Speaks In One Voice Across All Channels And Platforms, It Builds Trust And Shows Consistency Of Message, Offering, And Intent
Ensure your brand speaks in one voice across all channels and platforms — it builds trust and shows consistency of message, offering, and intent
Consistently speaking with one voice, on all channels, is an ongoing challenge that requires constant discipline. To do this well requires a commitment from the team at every level to ensure that everything they say or do reflects their brand’s personality.
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Conclusion
In conclusion, we hope these tips will help you overcome the fidgety consumer and create a better customer experience.
Further Reading
Explore these additional resources to deepen your understanding:
Body Language in Customer Service
Learn how body language plays a crucial role in effective customer service interactions. Discover the subtle cues that can make a difference. Read more here.
Restlessness and Productivity
Dive into the concept of restlessness and its impact on productivity. Gain insights into how understanding restlessness can lead to improved well-being and performance. Read the article here.
Enhancing Customer Service Skills
Explore practical tips for boosting your customer service skills. Learn about techniques that can elevate your interactions and create positive experiences for customers. Read the insights here.
FAQs
What is the role of body language in customer service interactions?
Body language is a nonverbal communication tool that can convey emotions, intentions, and engagement levels. In customer service, it can help establish rapport, show empathy, and build trust with customers.
How does restlessness impact productivity?
Restlessness can negatively affect focus, concentration, and overall productivity. Recognizing the factors contributing to restlessness can lead to strategies that improve work efficiency and well-being.
What customer service skills can be enhanced?
Customer service skills encompass active listening, empathy, effective communication, problem-solving, and conflict resolution. Enhancing these skills can lead to improved customer satisfaction and loyalty.
How can I improve my active listening abilities in customer service?
To improve active listening, focus on giving your full attention, maintaining eye contact, asking clarifying questions, and summarizing what the customer has expressed to ensure understanding.
What strategies can I use to manage restlessness and increase productivity?
Strategies to manage restlessness and enhance productivity include mindfulness practices, time management techniques, setting clear goals, taking regular breaks, and creating a conducive work environment.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.