What I Learned From Cold Emailing 50 Bloggers In One Day

This may sound crazy, but every blogger I know has a least one story about cold emailing 50+ people in one day. And no matter how many times I hear these stories, they never cease to amaze me.

So you’re a writer or marketer who wants an introduction to other writers and marketers? Or maybe you want more followers on social media? 

Or maybe just maybe you’re just bored AF and have nothing better to do than cold email 100 influencers in one afternoon? Well then, this post is for you!

The good news is that there’s no limit on how many emails you can send per day/week/month. The bad news is that most people will ignore them at best (if not report them as spam). 

However, if your emails are good enough and your pitch isn’t salesy or pushy then you’ll get through eventually if not immediately! 

In this blog post, we’ll dive into exactly how to write those winning cold pitches so that your message doesn’t get buried by the thousands of others sent each day…

Key Takeaways
1. Efficient outreach: Cold emailing can yield valuable results when approached with a strategic and efficient mindset.
2. Personalization matters: Tailoring your emails to the recipients’ interests and needs can significantly increase engagement.
3. Testing and iterating: Experiment with different subject lines, messaging, and approaches to identify what resonates best.
4. Building relationships: Focus on building genuine connections rather than just aiming for immediate conversions.
5. Learning from outcomes: Analyze the responses and outcomes to refine your approach and continuously improve your outreach strategy.

1. Be Yourself

The most important thing I learned from cold emailing 50 bloggers in one day is that you have to be yourself. If you’re trying to impress someone, you’re not going to be able to connect with them on a real level and make a genuine connection. 

This will come across in your emails and make it impossible for people to like you or trust you if they don’t already know who you are. 

And if people can’t trust what’s coming out of your mouth, then it’s harder for them to share their story with the world through your blog post or podcast episode!

When diving into the world of cold emailing, it’s important to understand the fundamentals. Learn how to craft effective cold emails with our comprehensive guide on A Simple Guide to Cold Emailing: How I Got 5x Response and boost your response rates.

2. Don’t Be Salesy

There’s a common misconception that to get someone’s attention, you have to sell them your product or service.

That’s not true at all. If you try to sell them on your product or service, they’ll likely block you and delete your email without even reading it.

Instead, focus on giving people value first:

• Do they want what you’re selling? Great!
• Have they ever had problems with the product? What could make it better?
• How can they use what you’re selling in their own workflows/businesses/lives?

3. Create An Email Template To Serve As A Foundation

• Create a template to serve as a foundation for all your emails.
• Include your name and contact information at the top of the email.
• Introduce yourself briefly, then give them an overview of what you’re working on and how it can help them.
• Provide a short bio about yourself, your company (if it’s relevant), and the product or service you’re providing.

Planning your next cold email campaign? Discover valuable insights and practical tips to enhance your outreach strategy from our article 14 Tips for Your Next Cold Email Campaign. Increase your chances of getting noticed and generating meaningful interactions.

4. Personalize Your Email

Personalize your email. I wouldn’t recommend cutting and pasting the same generic message to 50 different bloggers, but you do want to personalize it a bit.

Start by using their name (or nickname). If you know them, that’s great! If not, then look up their name on Instagram or Twitter and use that instead of their first name in the salutation of your email. 

Next, include any information related to their blog or business the title of their blog or company could be useful here as well. Include any articles they may have written about similar topics if possible (and relevant). 

You should also mention where they work; if they tell you something like “I work at Google” then make sure to include this information in your introduction!

Finally and above all else personalize your email with a note about how much you enjoy reading their content and how excited/interested/excitedly interested you are about working together on something awesome!

5. Say Something Simple And Relevant To Your Recipient

It’s not hard to see how you can get carried away talking about yourself when cold emailing. It’s important to remember that your recipient isn’t interested in how amazing you are, so don’t go on forever about yourself or your company (unless they ask). 

Instead, keep it simple and relevant by giving a reason why you’re reaching out and what specifically relates to the recipient’s interests or needs. 

Then wrap up with something friendly like “Let me know if this sounds like something that would be useful for your readers.” The simpler and more personalized the message, the better chance someone will take action on it!

6. Focus On Building Relationships Instead Of Increasing Traffic/Getting Links

When you’re building a business and trying to grow, it’s easy to focus on increasing traffic and getting links. But if that’s all you care about, then you’ll be disappointed with the results of your efforts.

Instead of focusing on getting more traffic or links which are short-term goals focus on building relationships instead. What does this mean? Well, try providing value to others instead of just asking for favors. 

Provide insightful commentary on their posts or offer to guest post for them (if appropriate). By doing this over time, you’ll build up credibility with bloggers who can help promote your blog in the future.

You have nothing to lose by giving people free stuff! If they don’t like what you’re offering they won’t use it anyway so why not give something away? It’s also really important that we do not forget about providing value beyond just content as well.

Even if someone isn’t interested in receiving a free product from us anymore at some point down the road (or even tomorrow).

There could still be an opportunity for us to connect at another level whether through social media engagement or perhaps even referring our content back onto theirs again later down this journey too!

Cold email templates can be powerful tools for effective communication. Explore a variety of templates that are designed to convert in our resource on Cold Email Templates that Convert. Streamline your outreach process and engage your recipients.

7. Always Provide Value

In my experience, the only time you should cold email is if you can offer something of value to the reader. It could be a free resource or an invitation to an event or something else that they would find valuable and interesting. 

The point is always providing them with some kind of information/resource/event that they are going to find useful and not just asking for something in return–which is what most people do when they first start with cold emailing bloggers (see below).

You don’t want your emails coming across as spammy spamming spammers so always make it clear that you’re providing value by giving them something free or inviting them somewhere cool (or both). 

You’ll get better response rates if your emails feel more personal than simply saying “thank you” or “good luck.”

8. Take A Positive Approach

Here’s the thing: you may have heard that “no” is just a way of saying “not yet,” but I don’t believe it’s true. One of my favorite quotes by author Elizabeth Gilbert is “Don’t be afraid of rejection it’s too heavy a burden to carry.” 

You might be thinking, “That’s easy for her to say! She wrote Eat Pray Love.” But even if your dream isn’t as lofty as hers (although maybe your dream IS to write Eat Pray Love), rejection is still painful and difficult. 

And even if you’re not afraid of being rejected, I bet your mom or dad is, which means they probably set up some limitations on how much time you can spend on social media.

So what do we do? We take a positive approach! First, make sure there are no typos in your email or other communication with the blogger(s). Second, if someone does reject you (and let’s face it: at least one person will).

Send them an encouraging note thanking them for taking the time out of their busy schedule to consider what you had to say and wishing them well in their future endeavors (aka promising not to bother them again). 

This kind of gesture goes a long way toward softening any hard feelings they might have experienced when they got slammed with 50+ emails from strangers all within 24 hours.

9. Keep Emails Short And To The Point

Keep Emails Short, But Not Too Short

We all have a lot of things to do we don’t want to be reading a novel about you and your business in our inbox. No one does. So keep your emails short and sweet, but not too short or too sweet (I’m sure you can figure out what I mean by that).

Show Some Empathy For Your Prospects

If you want people to help support or promote you, it’s important that they feel like helping or supporting is worth their time and effort (and sometimes money). This means understanding where they are coming from before making any requests of them: 

How much work is involved? What could happen if something goes wrong? Would they feel comfortable being vulnerable with someone who might not understand their perspective? 

It’s important not only because it helps build trust with potential customers and fans but also because it can help prevent problems throughout the process and avoid bad reviews on social media later on!

If you’re looking to bring tangible results to your cold email efforts, understanding how to leverage them effectively is crucial. Discover actionable strategies and insights in How I Leverage Cold Email to Get Real Fruit in the Basket. Enhance your email outreach game and achieve your desired outcomes.

10. Ask For Help When You Need It

There’s no shame in asking for help when you’re stuck, whether it’s from your friends or an expert. It’s a sign of strength to ask for assistance when needed and then build on that knowledge base with the skills you’ve learned by doing so. 

And if you’re just starting in your career, ask someone who has been around longer than you they’ll be more than happy to point out where they see opportunities for growth in your work and give advice based on their experience.

11. Give People Reasons To Respond

Finally, you want to give people a reason to respond. I know this sounds obvious, but it’s easy to overlook.

For example:

You don’t need to tell me why you’re reaching out. I’m not going to respond because you have some great reason for reaching out. 

If your email is good enough, then my editor will get back in touch with me about it and we’ll talk about whether or not it’s something worth pursuing further maybe even an interview!

You do need a reason for me to respond (and act) now though! You’ve got my attention now; what are you going to do with it?

12. Don’t Get Discouraged If You Don’t Hear Back From A Blogger Right Away (Or Ever!)

You may not hear back from everyone you reach out to. Don’t get discouraged! Not everyone is going to respond, and that doesn’t mean they don’t like you or don’t want to work with you. 

Some of the bloggers I emailed were very busy, so it’s possible they just didn’t have time to respond yet.

If a blogger does not reply within a few days of your first email, send them another one (or two) asking if they received the message and if there is anything else that we can do for them to help us build a relationship. 

There are plenty of other bloggers out there who would love your content don’t give up!

Jumpstart your cold email initiatives with ready-to-use templates that can help you connect with your audience. Explore 13 Cold Email Templates You Can Use Today to find engaging content that resonates with your recipients and boosts your chances of a positive response.

Conclusion

Just remember, the purpose of cold emailing is to build relationships. If your emails are warm and personal, people will be more likely to respond and help you out. And don’t forget that most bloggers love the idea of supporting aspiring writers!

Further Reading

Explore these additional resources to deepen your understanding of cold emailing and improve your outreach strategies:

Nail Your Cold Email: Master the art of crafting effective cold emails with expert tips and best practices from Autoklose.

How I Wrote a Cold Email That Got 50% Reply Rate: Gain insights into a successful cold email campaign and learn how to achieve high response rates from Woodpecker’s case study.

The Best Cold Email Examples and Templates: Explore a collection of the best cold email examples and templates to inspire your own outreach efforts from Proposify’s blog.

FAQs

How can I improve my cold email response rates?

Enhance your cold email response rates by personalizing your messages, offering value, and creating compelling subject lines that capture the recipient’s attention.

What are some key elements of an effective cold email?

An effective cold email includes a clear and concise message, a personalized introduction, a value proposition, and a call to action that guides the recipient on the desired next steps.

How can I make my cold emails more engaging?

To make your cold emails more engaging, consider using storytelling techniques, incorporating relevant data or statistics, and addressing pain points that resonate with your target audience.

What should I avoid in cold email campaigns?

Avoid using generic templates, sending mass emails without personalization, and making aggressive or overly sales-focused pitches. Instead, focus on building genuine connections and providing value.

How do I measure the success of my cold email campaigns?

You can measure the success of your cold email campaigns by tracking metrics such as open rates, click-through rates, response rates, and conversion rates. Use these insights to refine your approach and improve results over time.